A brand's assortment plan can be created using trend forecasting. This is a great way for retailers not to overstock and to keep their inventory in line. This process can help retailers reduce waste and create clothing that appeals to their target audiences.
Lululemon uses trend forecasting to anticipate the needs of their customers. The company can use social media trends to design a collection based upon current consumer preferences and avoid fashion blunders. This will help them make the right choices for customers and allow them to move forward with a sustainable future.
Trend forecasting can also be beneficial to Superdry as it can use quantitative trends data to better serve customers' needs. They can integrate this data into design planning and make collaborations more relevant. They can also use it for creating collections that align with their brand's identity and staying ahead of the fashion curve. For example, they could design a collection that features stripes in both men and women's apparel to appeal to the same consumer segments.
Superdry can also use trend forecasting to identify which fabrics and colors will be popular in upcoming collections. For women's Winter ’21 collections, stripes are forecasted to remain a safe bet. This is a pattern that appeals both to men and women, even though visibility will be -22% for stripes.
You can also use velvet and checked prints to create a collection. These prints are more unpredictable than other trends so it is important to plan ahead. In the US velvet is expected to enjoy a moderate market demand potential. But, checked prints will exhibit a completely different behavior.
The spring 2021 season will see orange-red as the preferred color for women. This is expected to have a universal appeal and be a fashion hit among all consumers. However, the market demand for this trend in Winter '21 will be smaller. Lululemon is encouraged to explore other prints for spring 2022.
Gen Zers are fond of wearing shirt jackets for their everyday attire. Oversized sweatshirts are also predicted to be a safe bet. Lululemon has the ability to mix these two trends and create a collection that suits all ages. Lululemon may not be able to produce clothes that are in keeping with their customers' tastes. This could lead to inventory being wasted and the possibility of running out.
C&A can make better stocking decisions because of trend forecasting. They will reduce the amount of stock that is not needed and minimize waste during production by offering a product line that meets the consumer's needs. This will enable the retailer expand its reach beyond its existing markets.
C&A is multi-national retailer with a long heritage in apparel. They have many daughter brands that help them reach their goals of creating fashion-forward apparel as well as being a leader in sustainability. They place a strong emphasis upon transparency and are quickly rising to the top in this area. They also have a large consumer base, so they can ensure that their assortment meets their target audience's needs.
FAQ
How does technology impact the fashion industry
Consumers are increasingly turning to technology to shop for clothes and other products. Smartphones and tablets are used to search through various stores and compare prices. Sometimes, they use apps to scan products and receive instant feedback from other shoppers.
This is especially true when you're looking for unusual or hard to find clothing. The Internet has become a great place to shop for designer goods. Online retailers make it easy to shop for your favourite brands without ever having to go to a physical store.
What has the technology's impact on the fashion industry? There are many changes.
We see a shift to digital shops from physical stores. eCommerce is also becoming increasingly popular.
We're also seeing a shift in how shoppers interact and shop with them. While shoppers want to shop wherever they are, they still want to feel special when visiting a store.
Retailers are adapting and creating new ways for customers to interact with them. For example, they're offering mobile payment systems so shoppers can pay while browsing. Or, they offer apps that allow shoppers to find new items and make purchases before actually entering the store.
Shoppers are becoming more demanding. They are more than content to browse through catalogues and websites. They want to try things out firsthand. So, retailers open pop-up stores, host events and launch pop-ups for shoppers to experience new products.
What is Gen Z's interest in 2022 and what are they looking for?
Whoever prepares for the future will have a better chance of success. This means knowing where we are and how we can get there. This means we need to look back more often in order to see the trends shaping our world.
However, it is also about looking ahead, anticipating and preparing for the new technologies that will revolutionize our lives.
Because of this, we are here for each other to learn, share information, and help solve each others' problems. Because the future will depend on us. It is our job to make it a bright one.
This requires us to look back at the past and project the future. To do that, we need data. We need lots of it. Data that tells us what young people care about now and what they'll be caring about in five years.
Data that shows what motivates them and what frustrates them. Data that helps us understand what's important to them and what isn't.
Statistics
- The percentage of shoppers likely or somewhat likely to purchase top social platforms increased across the board in the third quarter of 2022 compared to the second, with TikTok seeing the largest jump. (junglescout.com)
- While 19% of respondents state they didn't travel in the past two years, other families' favorite experiences included: domestic travel (19%), beach resorts (12%), road trips (11%), international travel (10%), staycations (7%), camping (6%), and more.1 (americanexpress.com)
- 55% of respondents agree they want to book a once-in-a-lifetime vacation in 2022. (americanexpress.com)
- Nearly 30% of consumers have started their holiday shopping, though 55% say rising inflation has altered their gifting and spending plans for 2022. (junglescout.com)
- OTC Medicine 57% Beauty & Personal Care 52% Vitamins & Dietary Supplements 51% Home & Kitchen 47% Top retailers where consumers are shopping in 1. (junglescout.com)
External Links
How To
What are the current trends in travel?
Tourism and travel are experiencing so many changes. This industry is changing rapidly thanks to technology and innovation.
People are traveling more often than ever, and there are many ways to do this. There has been an increase in popularity of self-catering accommodation options. This allows travelers to choose where they will stay based upon what they are looking for.
A growing number of people prefer to book holidays online and ahead of time, as opposed to waiting until the last minute. This is because they want the best deals and the best value for their money.
Flexible payment options are offered by many companies, including monthly and yearly. Customers can save money on their travel plans by using this option.
The sharing economy is another trend becoming more popular. In order to save money, people are renting out their spare bedrooms or cars to other people.
Airbnb is an app that lets you rent out your property or home to guests. These services can help people save money as well as earn extra income.
The rise of social media platforms, such as Instagram, Facebook, and Twitter, has made it possible for travelers to make connections with local businesses, and even meet fellow travelers. This makes the entire travel experience easier and more enjoyable.
These are just a few examples of the many innovations and changes happening in the industry. We have many options to travel and experience new cultures and places.