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WGSN & Coloro Announces a New Color Trend



consumer megatrends

Coloro decodes colors according to how the human eye perceives them. It makes use of logical codes, intuitive design and intuitive code to make sure that fashion and fabric professionals get the exact colors planned - first time.

Colour-trends

A color trend is a new theme that influences the use and selection of colors in many products and services. Everything from furniture to clothing, packaging and technology is included. It's influenced by everything from popular culture, art and movies to industry authorities like Pantone.

It is an extremely technical practice which combines research, testing and science in order to forecast future trends. Color experts and designers collaborate to forecast trends, helping shape the next generation.

They start by analyzing field reports, consumer surveys and product split tests to form a quantitative basis for their predictions. This data is then used to build up a color palette for future trends.


newest fashion trends

Color trend forecasting provides the companies with all of the information needed to design products and services that are complementary to their customers' expectations and preferences. This can make a big difference to the bottom line.

WGSN has announced Apricot Crush. This restorative, fresh and energetic shade will be ideal for consumers who are grappling with a variety of emotions and unease about the future. It also connects with a variety of sensorial experiences, such as self-care rituals and healing practices.


This soft and sunbleached shade is reminiscent to the color of apricots and oranges which are full of vitamins and antioxidants. It is a restorative color that can be used on a variety of interior products from glass, textiles and furniture to baths and bedrooms.

Apricot Crush is a vibrant, warm shade that will add warmth and radiance to your home's products indoors or out. It's a neutral shade that can be paired with other shades.

It is a color that can be used by both genders. It has been popularized in the youth market and will become a must-have for homewares, consumer electronics and digitalised wellness. It will also be an important color for fragrance, skincare and hair.


current trends in consumer behavior

Color is an important element in brand identity. It communicates the personality and purpose a product or company. It is a powerful tool to differentiate a product from its competitors and influence the consumer's decision to buy it.

Analogous shades (colored hues that are adjacent to each other on the color wheel) create calming visual effects that can be used in film and photography. You can use them to create moodboards and harmonies that reflect a brand.

Digital Lavender is a color that's already well-established in the youth market and expected to be key for consumer electronics, digitised wellness and mood-boosting lighting by 2023. Its sensory qualities make it perfect for healing and self-care, as well as for cosmetics, hair care, and skin care.

Coloro and WGSN have collaborated to create the Color of the Year 2024. This collaboration combines the expertise of WGSN in trend forecasting with Coloro’s innovations for the future of colour. Intense rust, Midnight Plum, Sustained Grey, and Cool Matcha are also expected to join them.


An Article from the Archive - Take me there



FAQ

What are the top ten things teenagers spend their money on?

There are a lot more data available about consumer trends than we can use, but none of them is actionable. So we had a look at the data ourselves. We wanted the data to show us which products or services teens had purchased. We then looked at the changes in these purchases over time.

Even we were surprised at the results. Teens are extremely frugal in their shopping habits. They spend more money on clothes than any other category except books. However, when it comes technology, they spend far more than any other age.

Teens are also big users of tablets, mobile phones, and computers. The devices were bought by nearly $2 billion in total by children aged 13-17 last year.

The thing that stands out about teens is their lack of spending on apps. Apps account for less than 1 percent of teenage smartphone usage.

Most of them are now using smartphones to surf the Internet. They are using Snapchat and Facebook. They are avid gamers on Xbox, PlayStation and Nintendo.

They use their smartphones to make calls, view videos, and listen to music.

This is a fascinating trend. It suggests teens are more dependent on their phones, which is understandable considering they spend more time online.

They're also spending more time watching TV. Teens watch TV more than any other age, apart from those aged between 5 and 9 years.

There are many factors that TV users turn to. One reason is that TV is easier to control. Even though they've access to various digital options, they tend to stick to traditional media.

It offers more variety. Children love to switch channels and will often choose other channels over one.

It's also just plain fun. Teenagers enjoy being able to interact on screen with their heroes, whether that's through talking to them or exploring other worlds.

All this aside, they don't like the quality of what they're viewing. According to a survey by Common Sense Media, 90% of parents say they'd prefer their kids watch less TV if it meant better shows. And two-thirds of parents would rather their kids play video games than watch TV.

This should not be surprising. We know from experience that children who watch more TV are more likely than others to become obese. That's according to new research from Harvard University.

It was found that every additional hour of TV watching per day was associated to a 2.5-point rise in the BMI among children between 6 and 11.

So maybe it's time we started thinking about ways to help our kids get off screens. We might start ensuring that they have healthier snacks available.

Perhaps we should encourage them instead to engage in sports. According to the latest statistics, physical activity is declining in all age groups. This is why we need to do something.

Good news! There are many ways we can improve young people’s health. All you need to do is look at the evidence.


What are the newest consumer trends in tourism industry?

The key to success in any industry is to stay ahead of the curve. If you don’t consider how consumers act now, then you will be left behind. You should be on the lookout for new consumer trends.

Social media is the biggest trend in travel. Social media allows travelers to share more details about their trips, what they did, and what they think about them. This means that travelers are becoming more conscious of their destinations and sharing more information about their experiences.

Twitter and Facebook let users share photos, videos and blogs with their friends. These social media platforms play an important role in shaping our knowledge about destinations. Social media allows us to make better travel decisions by connecting with locals, and learning more about their culture.

Another important change is the rapid growth of mobile tech. People are spending more time on smartphones and tablets than computers. ComScore claims that smartphone penetration grew from 23% in 2011 to 27% last year. Mobile devices are changing how we interact and access information and giving us new ways to communicate. There are apps to help with everything from booking flights and ordering food to finding directions, watching movies and checking out weather forecasts.

Mobile technology is changing how we travel. You can make hotel reservations, view maps, review restaurants, and book hotels from your phone. We can check email while waiting in line at restaurants and museums, and we can listen to music while driving. All these new features allow us to travel more smarter, faster, & more efficiently.

Travel is affected by many other trends, besides these two major shifts. For example, people are now able to use smartphones to find events and attractions near them. Foursquare and Yelp let people plan trips on the basis of recommendations from others. These apps are changing the way we experience and discover cities.

A growing number of companies offer services specifically for tourists. These companies provide customized tours, transportation, accommodations, and other amenities. They allow visitors to explore the city without the need for planning.

Travel marketers have plenty of opportunities to capitalize on these trends. Smart marketing strategies are required to identify the trends that apply to your business, and which ones don't.


What's the most purchased item on Amazon?

There is no better way to make money online than selling products on Amazon. You must first determine the most popular product categories to sell on Amazon.

Amazon.com's top sellers are the best way to determine what items sell well. These items have been in high demand for the last 30 days. It is more likely that an item will be a winner if it appears on these lists more often.

You can also see the average price per sold unit. This number shows you the cost of each product to make and ship. Lower costs mean it's cheaper to produce and ship, which makes it more profitable.

After we have established the fundamental principles, let us take a closer look into some of the most loved categories on Amazon.

  1. Best-Selling Books – With more than 3 billion dollars spent in books last year alone, this book category is most likely the largest seller on Amazon.com. This category has thousands of titles.
  2. Home Improvement Products: People love home improvements and are always on the lookout for ways to improve themselves and their homes. The home improvement section includes hundreds of options from tools and appliances to furniture, lighting, and other items.
  3. Electronics & Computers – People are always eager to purchase electronic devices, such as a smartphone, tablet or laptop, desktop computer, digital cameras, gaming system, and any other type of electronic device. This category includes electronics such as TVs, monitors speakers, headphones, tablet computers, smartphones, tablets, laptops cell phones, cameras and GPS devices.
  4. Health & fitness - Millions of people spend a lot of time training and improving their physical health. People spend a lot of money on fitness trackers that help them stay healthy and fit.
  5. Kitchen Gadgets: Cooking is a popular hobby for millions of Americans. According to the National Association of Home Builders, nearly half of American households have at least one kitchen gadget.
  6. Clothes & Accessories – Clothing is the ultimate accessory when it comes to fashion. Whether it's clothing, shoes, jewelry, bags, watches, or sporting goods, people are always looking for ways to express themselves and enhance their style.
  7. Toys & Games – Today's children have a wide range of toys to choose from. This has led to a boom in the toy and game industry. From action figures to dolls, board games to video games, kids' toys are available in every conceivable shape and size.
  8. Furniture & Decor: If you are planning to move into a new apartment, condo, house or office, it is important that you invest in high-quality furniture. It doesn't matter if you plan on moving into your new place within six months or two years; having high-quality furniture will ensure you enjoy living in your space for many years.
  9. Music & Movies - Music and movies are almost indispensable in everyday life. People love to listen and enjoy inspiring films. Every month, audio equipment is purchased and movie tickets are bought in droves.

There you have it! These are our top 10 Amazon.com bestsellers. What do YOU think? Are there any products missing from the list? Do you agree with our choices?


How will the Fashion Industry evolve by 2022?

We anticipate that the fashion industry will continue to grow in 2022. But as we've seen recently, the pace of change is accelerating.

Technology is disrupting every aspect of our lives, including how we communicate and travel, how we shop for products, and how we consume content.

It is only going to get faster. In 2022, we predict that artificial intelligence (AI) will be used to power almost every aspect of life.

From personal assistants such Siri and Alexa to self driving cars and smart home systems, AI is changing everything. AI will revolutionize industries all over, including fashion. Designers will be able to create stunning clothes with 3D printing, and consumers can customize their wardrobe online.


Will virtual experiences grow in the aftermath of the pandemics and other events?

The world we live today is more connected than ever before. We communicate faster and share information more effectively, as well as collaborate across national borders.

As technology evolves, so will our interactions with one another and with the environment.

Virtual reality (VR) is the next frontier for this evolution. Virtual worlds will revolutionize the way we learn, play, explore, and do business.

VR can be a very exciting option for consumers. However, it is also a potential tool to exploit vulnerable people.

Experts warn VR headsets can be used as a lure tool by cybercriminals to lure unsuspecting victims in phishing scams.

This means you should review the terms of service and privacy policies of any headset manufacturer before buying.

It is also important to make sure you choose a reliable company.

Ask your friends and family what they think. People will often tell you that the product is great if they are trying to sell it. You should look for independent sites that offer detailed reviews.

Many companies now include terms-of-service and privacy policies on their packaging. These policies and terms of service are easy to find and can be reviewed.

You can contact the retailer directly if you are not satisfied with your purchase.



Statistics

  • 70% of parents surveyed agree that in 2022 they are planning to take their first international trip with their children since before the pandemic. (americanexpress.com)
  • 56% of respondents stated they held off on traveling for major entertainment events last year, but have plans to return to these events this year.1 (americanexpress.com)
  • 55% of respondents agree they want to book a once-in-a-lifetime vacation in 2022. (americanexpress.com)
  • The percentage of shoppers likely or somewhat likely to purchase top social platforms increased across the board in the third quarter of 2022 compared to the second, with TikTok seeing the largest jump. (junglescout.com)
  • As experts quabble over the official call, most consumers are already experiencing economic uncertainty: 52% say their household income is unstable, up 36% from three months ago, and 73% have either reduced or maintained their overall spending levels. (junglescout.com)



External Links

bbc.com


en.wikipedia.org


mckinsey.com


shopify.com




How To

What are some examples?

Trends are predictable changes in consumption patterns.

While they can be unpredictable, trends tend to follow certain patterns. There are two kinds of trends: cyclical and secular.

It is common for cycles to repeat itself over time. As an example, three decades of economic expansion has seen consumers spend more money every year. These cycles are often short-lived. For example, the recession caused a drop in spending over the past decade.

Secular trends are changes that take place over a longer time period and last long. Technology advances like the internet and mobile phone technology are examples. These trends are frequently driven by changes in tastes and lifestyles, so they do not necessarily correlate to economic activity.

The shift towards online shopping is the biggest trend. Customers are more inclined to shop online than in brick-and mortar stores. Another important trend is the rise in eCommerce. eCommerce has seen a significant increase in sales over physical retailing in recent years.

Another important trend to watch is the growth in social media usage. Social media is ubiquitous and is used worldwide by millions. Consumers use social media platforms such as Facebook, Twitter and Instagram to communicate with their loved ones, share information and express opinions.

Another trend is the increased use of wearable technology. Smartwatches and fitness trackers, smart clothes, and contact lenses are all commonplace. Wearable tech devices allow us to monitor our health and well being, interact with the outside world, and monitor our environment.





 


WGSN & Coloro Announces a New Color Trend