Coloro, a new system based on colors, unlocks creative potential by decoding the colors in real-time as they are perceived by the eye. The system uses logical code and intuitive design in order to get the colors that professionals are looking for - right away.
Colour-trends
A color trend is a new theme that influences the use and selection of colors in many products and services. The color trend can affect everything from clothing and furniture to technology and packaging. Influences include popular culture, movies, and art.
It's a highly specialized practice that uses research, science, and testing to predict future trends. Designers and experts in color collaborate on the process of trend forecasting to help create the next generation colors.
To form a quantitative base for their predictions, they begin by analysing field reports, consumer studies and product split-tests. These data are used to create a colour palette of future fashion trends.
Companies can use color trend forecasting to develop complementary products and service that will appeal to the preferences and expectations of their customers. It can have a huge impact on their bottom line.
WGSN and Coloro have announced Apricot Crush, a restorative, refreshing and energetic hue that will be perfect as consumers grapple with a range of emotions and uneasiness about the future. It connects with many sensorial practices, including self-care and healing rituals.
This color is soft, sun-bleached and reminds us of the vibrant oranges and apricots that are rich in vitamins and antioxidants. This is a soothing shade, which can be used for interior products ranging from textiles and glass to bedroom and bath furnishings.
Apricot Crush brings a warm glow to products inside and out. This versatile color will go well with neutrals.
It is a color that can be used by both genders. It has been popularized in the youth market and will become a must-have for homewares, consumer electronics and digitalised wellness. It will also be an important color for fragrance, skincare and hair.
Color is an important element in brand identity. It communicates the personality and purpose a product or company. It is an effective way to distinguish a product and influence consumers to purchase it.
The use of analogous shades, or colors that are next to each other in the color wheel, can create a calming effect that is useful for film and photography. You can use them to create moodboards and harmonies that reflect a brand.
Digital Lavender is a color that's already well-established in the youth market and expected to be key for consumer electronics, digitised wellness and mood-boosting lighting by 2023. Its sensory properties are ideal for self-care rituals, healing practices and for hair, skin and fragrance.
Coloro and WGSN have collaborated to create the Color of the Year 2024. This collaboration combines the expertise of WGSN in trend forecasting with Coloro’s innovations for the future of colour. Intense Red, Midnight Plums, Sustained Greys and Cool Matcha will also be joining them.
FAQ
Do social media platforms have any impact on fashion?
The rise and popularity of social media is one of the most exciting stories of recent years. Facebook has more than 2Billion users around the globe, making it a key platform for businesses.
It's easy to imagine how this could help brands reach millions of potential customers. But it is not always simple. Brands should think carefully about whether they want to advertise on social media or focus on building relationships with followers.
If you choose to advertise on social networks, remember that it's about finding the right balance of brand awareness and engagement.
What are teenagers most likely to buy?
There are many data points about consumer trends. However, we don't have the ability to use them. We had to have a look ourselves at the data. We wanted to find out which products and services teens bought. Then, we looked at how these purchases have changed in the past.
Even us were shocked by the results. We were surprised to see that teens are fairly frugal when it came to shopping habits. Teens spend more on clothes than any other age group, except for books. They also spend more money on technology than any other age.
Teens are big consumers of mobile phones, tablets, and computers. Kids aged 13-17 spent almost $2 billion last year alone on these devices.
But what stands out is that while they might be spending a lot on electronics, they aren't spending much on apps. Less than 1% of smartphone usage by teens is devoted to apps.
This means that most of them use smartphones to surf the internet. They use Snapchat and Facebook. They are avid gamers on Xbox, PlayStation and Nintendo.
They use their smartphones to make calls, view videos, and listen to music.
This is a very interesting trend. It suggests that teens are more dependent on mobiles.
They're also spending more hours watching TV. The average teenager spends more time watching TV per week than any other age except children aged 5 to 9.
There are lots of reasons why they're turning to TV. One reason they choose TV is because it is easier to manage. Even though they've access to various digital options, they tend to stick to traditional media.
They also have more choice. Children love to switch channels and will often choose other channels over one.
It's also just plain fun. Teenagers love the ability to interact with characters, no matter if they are talking to their favourite celebrities or exploring different worlds where they could become heroes.
For all this, they're not happy with the quality of content they're seeing. Common Sense Media's survey found that 90% parents think their children would rather see less TV if there were better shows. Two-thirds say their kids would rather play video than watch TV.
This shouldn’t come as a surprise. After all, we know that kids who spend more time watching TV are more likely to be obese. Harvard University just published new research.
The study found that children 6-11 years old had a 2.5-point increase on their BMI for every hour they watched TV.
So maybe it's time we started thinking about ways to help our kids get off screens. Maybe we should start making sure they have healthier snacks and drinks available to them.
Maybe we should encourage them to take up sports. According to the latest statistics, physical activity is declining in all age groups. So we must do something about that.
The good news is that there are many things we can do to improve young people's health. You just need to look at the evidence.
What is the impact of technology on fashion?
Today's consumers are using technology to shop and to buy clothes. Consumers use their smartphones and tablets to compare prices and browse different stores. Sometimes they use apps to scan products for instant feedback.
This is especially true of those who seek unique or difficult to find clothing. The Internet is a great place for shopping designer goods. Online retailers eliminate the need to visit physical shops to purchase your favorite brands.
What will consumers buy post-pandemic 2022?
Consumers will continue buying products that improve their health and prevent illness. This includes foods like snacks, drinks, petfood, and supplements.
They are also more likely to spend on their health insurance, which is projected to rise by 10% annually over the next ten years.
The greatest change we see is a greater emphasis on prevention and wellness. We expect consumers to look for products that promote healthy lifestyles as well as prevent disease.
This means we need to invest in products that make it easier to sleep, lessen stress, and keep our hair and skin looking young.
Healthy living will become more important to shoppers because of the pandemic, leading to higher spending on preventive care.
Mobile is influencing fashion industry?
We know that mobile devices are becoming more powerful year after year. They can now take photos, record videos, play songs, and even surf on the internet. Mobile phones are used to check the outfits.
You can use them to check the fit of a gown before you purchase it. Others use them to take pictures of themselves in front a mirror.
You should take a picture with your cellphone if you plan on buying a new dress.
Statistics
- 56% of respondents stated they held off on traveling for major entertainment events last year, but have plans to return to these events this year.1 (americanexpress.com)
- and what they are traveling for, with 78% of respondents wanting to impact the community they visit positively.1 Eating & Shopping at Small businesses (americanexpress.com)
- 70% of parents surveyed agree that in 2022 they are planning to take their first international trip with their children since before the pandemic. (americanexpress.com)
- Just 5% of consumers expect to wait until December to begin shopping, while more than 70% said they'd start before Thanksgiving. (junglescout.com)
- OTC Medicine 57% Beauty & Personal Care 52% Vitamins & Dietary Supplements 51% Home & Kitchen 47% Top retailers where consumers are shopping in 1. (junglescout.com)
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How To
Where are travelers headed?
Travelers travel to destinations that offer inspiration, adventure, and connections with local culture.
The world is shrinking. More people travel frequently. Tourism is growing faster than any other industry. Tourism is now bigger than retail.
In an increasingly globalized environment, travel has become more accessible, safer, and easier than ever. There are still areas of improvement.
Tourists look for places that inspire them and give them authentic cultural experiences.
They want to discover new places, meet new people, and experience something they've never experienced before.
However, when they travel on vacation they want to feel safe. They want assurance that they will be safe returning home after being robbed or assaulted.
This is not only about safety. Tourists also want to have fun while on vacation. They desire to see new places, eat at new restaurants, and enjoy other activities.
They hope to meet new people and learn about cultures in the countries they visit.
These are also the reasons that tourists flock to major tourist attractions like Universal Studios Hollywood and SeaWorld Orlando.
These locations are very different from the typical hotel chain. These are destination resorts.
They offer guests amazing food and entertainment as well breathtaking views and unique experiences.
In theme parks, many of world's most popular hotels are found. Many of the most visited destinations by international tourists are also located in theme parks.
Tokyo Disneyland, for example, is a popular tourist spot in Japan. It has been voted No. 1 by TripAdvisor's Travellers Choice Awards each year since 2012.
According to National Geographic Society, Tokyo Disneyland was voted the best place for families in 2019.
It was number 3 on the list of 50 most family-friendly destinations in the world.
Disneyland Paris was second. Universal Studios Hollywood came in third.
This could be the right place to start if you are searching for a great theme park location.