Fashion Weeks are a long-standing showcase of creativity and technological innovation. Today's fashion week has shifted to the digital age. Editorial staff and celebrities are now able to take a front row seat via video-call. Harpers Bazaar recently examined how this transformation has taken place.
This year's Spring/Summer 2021 season has been a watershed year for fashion. It's evident that fashion is evolving and changing. From the first women's and men's fashion shows, to the new initiatives like the Bloom Fashion Week or the China Fashion Summit. The Paris, New York and London seasons will see some of the most prominent names in the industry return. The China Fashion Summit in Beijing was focused on promoting green consumption. Portugal Fashion was also first held in London. It also encouraged participation by fashion schools and courses.
Since its inception Porto has been the center of Portugal Fashion. The Alfandega do Porto, which combines both indoor and outdoor venues, was the heart of this event. It showcased the best in fashion and design. David Catalan (a Riojano fashion designer, based in Porto), presented his collection at Alfandega de Porto. His Rioja in Spain is an extension of his work. He offers monochromatic suits and light tie-dyes as well as innovative materials and a mix between classic and workwear.
Ines Torcato of Portugal Fashion and Maria Gambina of Portugal Fashion presented their collections. The streetwear collection of the pair featured unusual silhouettes in wide forms. Their collection was inspired by the post-covid era, which combines ethnic elements with new technologies.
Alexandra Moura was a previous exhibitor at Milan Fashion Week. This time, she participated via a live video installation. Her work was also featured on the Vogue Italia Live and Vogue Italia Live shows. She returned to the event format again on Saturday at 12:30pm.
Sophia Kah was relaunched at Portugal Fashion after a short hiatus. This designer is gaining a large following on the London fashion scene with a new brand, a label, and a return of the Comporta style. Florence Welch has been one of her biggest supporters. She wore her dresses to her mother's marriage and to her daughter’s first birthday party.
China Fashion Summit was also debut at the Spring/Summer 2021 Season. Held in the 751D PARK Fashion Cloister, the summit was themed "Building Sustainable Industry Chain." The summit was attended by fashion experts and leaders from around the globe who discussed the future direction of the fashion industry.
The Portugal Fashion International actions are an opportunity to support young designers. These events are organized in partnership between Vogue Italia & the IFF. The REMIX contest gives the winners the chance to have their creations published in Vogue Italia's prestigious Italian magazine. As a result, the designers who take home the title go on to achieve greater success.
Portuguese brands, such as Estelita Mendonca, Luis Carvalho & Sofia Kah joined the festivities. Paris Fashion Week hosts two events: one for fall/winter, the other for spring/summer 20,21. Luis Carvalho's Summer Collection is inspired by the art deco styles from the 1920s, and includes unexpected details.
FAQ
What are consumer trends in 2018?
Consumer trends have become more important than ever, as they directly impact our lives. They also shape the future of business and commerce.
The world of today is changing faster than ever. Technology is changing at an incredible rate. Our lives are becoming increasingly connected and mobile. Unimaginable levels of change are happening.
This means that adaptability is key to success in the long-term. Those who stay ahead of the curve.
Consumers now have choices that were unimaginable just a few short years ago. This presents huge opportunities for brands and businesses. But it also brings challenges.
One example is the growing demand for convenience. This is driving the growth in online shopping and eCommerce. Consumers want choice and options. They expect to find the right product at the right time.
They want to buy products or services that make sense to their needs. They want to be capable of comparing prices, reading reviews, and sharing information.
These changes are occurring quickly, so it is easy for you to get left behind. Keep up-to-date with the latest developments, and use strategies to stay competitive.
Innovation and customer experience are two of the key areas that will help you succeed in this competitive environment. These are the keys to staying ahead.
It's not enough just to sell great products or provide outstanding service. You must innovate and create new experiences. And you must deliver exceptional customer service.
You may have heard the expression "customer obsession". This refers to the belief that you will surpass your customers' expectations if it is true love for them.
Customers expect exceptional service. This is the problem with many businesses. Instead, they assume that they should treat customers like any other client.
They will focus on features and prices to market their services and products.
But customers aren’t buying new products or services. Customers now have the option of choosing from many options.
You should not be focusing only on your price. Instead, create unique value propositions. It's what will separate you from your competition.
This isn't about improving something. It's all about offering something completely new.
So how can you do this? Innovate!
By being creative!
You can think outside-of-the-box
And most importantly, we provide high-quality customer support.
How will the Fashion Industry change by 2022?
We predict that fashion will continue to grow in 2022. The pace of change is picking up, as we've seen in recent years.
Everything is being disrupted by technology, from communication to travel to buying products to how you consume content.
It is only going to get faster. Artificial intelligence (AI), we predict, will be used in almost all aspects of life by 2022.
From personal assistants like Alexa and Siri to self-driving cars and smart homes. AI will revolutionize industries all over, including fashion. It will allow designers to create beautiful clothes by 3D printing and enable consumers to personalize their wardrobes online.
What changes will consumers' behavior be after COVID-19?
We all know that consumers are not buying as much right now. It doesn't necessarily mean that they won’t want to spend more on themselves in the future.
Shopping is a fun activity, so now is a good time for you to go shopping. Shopping may be something you enjoy more than ever.
You still have options, even though there might not be as many people at malls. Be safe and respect social distancing rules.
Make sure to wash your hands frequently. This simple step can help stop the spread of coronavirus.
Now that you've seen some trends shaping retail's future, let's take a closer look at what's happening.
What role does Instagram play for the fashion industry
Instagram is a great platform for brands to connect and collaborate with influencers. It's easy to see why, because they can reach a vast audience.
However, it is not about reaching an audience. Engagement is the key to influencer marketing. It's about building relationships and trust with your followers. That takes time.
It is about consistency, reliability, and trust. About regularly posting quality content. Answering questions and comments.
Insta is great for engaging fans. However, it is not a good platform for selling products. These are the other social media channels that can be used.
How does technology impact the fashion industry
Today, technology is becoming an increasingly important tool for consumers to shop and buy clothes. Consumers can shop online and compare prices using smartphones and tablets. This may involve using apps to scan products or get instant feedback from other shoppers.
This is especially true of those who seek unique or difficult to find clothing. Online shopping has made it easy to find designer goods. You don't even need to visit physical stores in order to buy your favorite brands.
Statistics
- Just 5% of consumers expect to wait until December to begin shopping, while more than 70% said they'd start before Thanksgiving. (junglescout.com)
- Nearly 30% of consumers have started their holiday shopping, though 55% say rising inflation has altered their gifting and spending plans for 2022. (junglescout.com)
- 55% of respondents agree they want to book a once-in-a-lifetime vacation in 2022. (americanexpress.com)
- As experts quabble over the official call, most consumers are already experiencing economic uncertainty: 52% say their household income is unstable, up 36% from three months ago, and 73% have either reduced or maintained their overall spending levels. (junglescout.com)
- and what they are traveling for, with 78% of respondents wanting to impact the community they visit positively.1 Eating & Shopping at Small businesses (americanexpress.com)
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How To
Where are travelers headed?
Travelers are looking for inspiration, adventure and local culture.
The world is getting smaller. More people travel frequently. Tourism is growing at a faster rate than any other industry. Tourism is now bigger than retail.
In an increasingly globalized environment, travel has become more accessible, safer, and easier than ever. However, there are still many areas for improvement.
The best places to travel are those that inspire and provide authentic cultural experiences.
They want to discover new places, meet new people, and experience something they've never experienced before.
When they go on vacation, they also need to feel safe. They want assurance that they will be safe returning home after being robbed or assaulted.
This is not only about safety. The traveler also wants to have fun. They are eager to discover new places, restaurants, sights, activities, and other attractions.
They seek to make friends along their journey and learn about the culture of the countries they visit.
These are the same reasons why travelers flock to major tourist attractions such as Disneyland Paris, Universal Studios Hollywood, SeaWorld Orlando, Legoland Florida, Six Flags Magic Kingdom, Cedar Point, Busch Gardens Tampa Bay, and Walt Disney World Resort.
These locations are very different from the typical hotel chain. These are destination resorts.
You will find amazing food, entertainment, and incredible views.
Many of the world's top 10 most visited hotels are located in theme parks. A lot of the top ten most popular tourist destinations worldwide are also in theme parks.
Tokyo Disneyland, for example, is a popular tourist spot in Japan. Since 2012, the Travellers Choice Awards at TripAdvisor voted it number one.
According to the National Geographic Society Tokyo Disneyland is the best place to take your family to in 2019.
It was number 3 on the list of 50 most family-friendly destinations in the world.
Disneyland Paris came in second place. Universal Studios Hollywood came third.
If you're looking for a theme park destination, this might indicate where you should head next.