Chinese consumers are very health-conscious and expect their brands to reflect that. This trend is similar with the West. Brands can capitalize on the pandemic and promote safety and good health. Travel brands can speak to the safety of their travelers. Educational institutions can speak about pastoral care and consumer goods brands can talk about environmental impact.
Health-conscious consumers are more likely to buy from companies that care about their health.
Chinese consumers are growing more conscious of their health and willing to pay more to get high-quality products. As a result, the health and wellness market in China is poised to grow to more than $70 billion by 2020. This growth is being driven by rising incomes as well as a growing middle- and upper-class. Chinese urbanites are also increasingly choosing "all-natural" or "sophisticated food products, and will spend more to get them.
Health and personal care are a primary concern for Chinese consumers. Despite the availability of many products and services that are health-conscious, they must also consider the environmental impacts of what they purchase. China is concerned about water quality and accessing clean water. Power plant pollution and vehicular polluting are also top concerns. A recent survey found that more than half of Chinese consumers are interested in purchasing "green" products. Brands that address both environmental and health concerns will receive a lot of attention.
Chinese culture is influential on fashion
Chinese culture has a long history with fashion and clothing production dating back to prehistoric time. The oldest evidence of clothing production dates back around 7,000 years. Archaeological findings from this period suggest the use of ornamentation and sewing. The introduction of new clothing styles during the Warring States period elevated fashion to a new level. Different clothing styles were worn to reflect a person's position and state.
Chinese women began to embrace Western culture in early 20th-century China and sought equality alongside men. However, gender inequality remained, maintaining a sense of shame among women. Cultural magazines began to include sections that looked at costumes from other cultures. One such article was "The Evolution of Women's Wear in China," which criticizes traditional feminine costumes and advocates for a more feminine appearance, emphasizing the curvy figure of women.
Mobile payment platforms allow brands to reach consumers directly
Mobile payment platforms are an integral part of retailers' strategy to reach Chinese consumers. Mobile payment platforms are being used more frequently by Chinese consumers for shopping and bill payments. Nearly 90% of Chinese consumers use mobile payment services on a daily basis. 54.9 per cent use them at least three times per week. 10.9 Percent use them more then 10 times per day.
Mobile payment platforms can allow brands to reach consumers directly through social media channels and mobile apps. WeChat, the most popular Chinese social media app, has 1.26 trillion monthly active users. Mobile payments have become a popular option thanks to WeChat Pay. The China Development Research Center has found that mobile payment services were used by nearly 30% of smartphone owners in 2015, and this number has increased to over 80%. Mobile payment platforms are a viable option for reaching consumers as many Chinese don't have bank cards.
Camping is a popular way of life in China
China is now a country where camping is more popular than backpackers. There are many young people who love the outdoors. While most are not mountaineers, they are looking for a relaxing and rejuvenating experience. China campers enjoy being close to nature and spending time with friends.
China offers a variety of natural landscapes, and different environments. China's desire to have enjoyable experiences and less consumption has seen the popularity of camping rise. This has led to many brands launching campaigns to tap into this expanding market. A variety of industries also benefit from the newfound interest in camping.
Dairy milk is a staple
China's history of dairy milk is long. It was first consumed by nomadic people in northern China. It was then brought to the rest of the country by western powers. However, the milk industry in China was often overshadowed by geopolitical concerns. In the early 20th century, theories of nutritional science promoted dairy as a way to improve the health of the Chinese people. Chinese consumers today have the choice of a wide range of milk options.
China has witnessed a rapid increase in dairy products consumption over recent decades. At the close of the 1990s, urban areas had seen a rapid rise in milk consumption. The poorer areas in the interior of the country lacked the means to consume much milk. In response to this, the state introduced state-funded programs to help local dairy processors become more efficient and increase overall development. The growth of milk culture in China was also helped by the rise of fast food chains like McDonald's.
FAQ
What will be the fashion industry's future by 2022
We expect that the fashion industry will continue its growth path in 2022. As we have seen, the pace is changing rapidly.
Everything is being disrupted by technology, from communication to travel to buying products to how you consume content.
And it's only getting faster. We predict that AI will power almost all aspects life in 2022.
From personal assistants such Siri and Alexa to self driving cars and smart home systems, AI is changing everything. AI will change the way we do business, including fashion. Designers will be able to create stunning clothes with 3D printing, and consumers can customize their wardrobe online.
What are the emerging consumer trends in tourist?
Staying ahead of the curve is key to success in any industry. You will be behind if your thinking isn't about what consumers are doing now. That's why it's important to watch for emerging consumer trends.
The rise of social media is the most important trend impacting travel. Social media allows consumers to share more information about what they do, where they went, and how they feel about it. This is a sign that travelers are becoming more aware and vocal about the experiences they have at places they visit.
Twitter and Facebook let users share photos, videos and blogs with their friends. These social media platforms play an important role in shaping our knowledge about destinations. Social media makes us better travelers by helping us connect with locals and learn more about local culture.
Another major shift is the rise of mobile technology. People are spending more time on smartphones and tablets than computers. In fact, according to ComScore, smartphone penetration grew from 23 percent in 2011 to 27 percent last year. The mobile phone is changing the way we communicate and interact with information. There are apps for almost every aspect of life, including booking flights, ordering food, checking weather forecasts, finding directions, and watching movies.
The way we travel is also changing thanks to mobile technology. From our phones, we can make reservations at restaurants, view maps, read reviews and book hotels. While we wait at restaurants and museums, our phones can be used to check email. We can also listen while driving. All these improvements mean that we travel smarter and faster.
Other than these two major shifts in travel, there are several other smaller trends. For example, people use smartphones to find attractions, events, and activities based on location. Apps such as Foursquare and Yelp helped them plan trips based on recommendations from friends. These tools have the potential to revolutionize how we explore and experience cities.
A growing number of companies offer services specifically for tourists. These companies offer customized tours, transportation, accommodation, and other services. They make it possible for tourists to have a great time in the city and not have to worry about planning.
As you can see, there are plenty of opportunities for travel marketers to capitalize on the latest trends. Smart marketing strategies are required to identify the trends that apply to your business, and which ones don't.
What changes will consumers' behavior be after COVID-19?
Everyone knows that people are purchasing less right this moment. However, this doesn't mean that they won't spend more money on themselves in the future.
It's a great time to shop at your favorite stores if shopping is something you want to do. Shopping may be something you enjoy more than ever.
While there may be less people at malls than you would like, you still have plenty of options. Keep safe and adhere to social distancing guidelines.
Also, remember to wash your hands regularly. That simple step can help prevent the spread of coronavirus.
Now that you've seen some trends shaping retail's future, let's take a closer look at what's happening.
Statistics
- While 19% of respondents state they didn't travel in the past two years, other families' favorite experiences included: domestic travel (19%), beach resorts (12%), road trips (11%), international travel (10%), staycations (7%), camping (6%), and more.1 (americanexpress.com)
- 55% of respondents agree they want to book a once-in-a-lifetime vacation in 2022. (americanexpress.com)
- 56% of respondents stated they held off on traveling for major entertainment events last year, but have plans to return to these events this year.1 (americanexpress.com)
- The percentage of shoppers likely or somewhat likely to purchase top social platforms increased across the board in the third quarter of 2022 compared to the second, with TikTok seeing the largest jump. (junglescout.com)
- OTC Medicine 57% Beauty & Personal Care 52% Vitamins & Dietary Supplements 51% Home & Kitchen 47% Top retailers where consumers are shopping in 1. (junglescout.com)
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How To
Where are Most Travelers Going in Summer 2023 (and why)?
In summer 2023, we expect most travelers to head for more affordable destinations than those who visited last year. But there are also some surprises.
The most popular destination in the summer of 2023 is Egypt, where tourism is booming. This is likely because of its rich cultural heritage and stunning scenery.
A surprising trend is the fact that European visitors are leaving Europe. While Europeans may be heading to Asia and North America, Americans will choose Canada and Mexico. These two countries are great for their natural beauty and value.
This isn't all bad news. There are few surprises regarding the world's most expensive destinations. They are expected to stay the same.
These areas attract fewer tourists than they do tourists, even though they have a higher average daily tourist spend.
We expect that Switzerland will have fewer than 50 million international tourists by the summer 2023. Partly, this is due to recent terror attacks that made it feel unsafe.
This is a big change compared to the past ten years. An estimated 150 million international tourists visited Switzerland in 2003.
Although the Swiss government has been working hard to reverse this trend, the country may struggle to recover unless they make changes.
For example, they might encourage foreign workers instead of taking away jobs from residents.
Or, they could increase taxes for luxury goods like private jets or yachts.
They could lower prices so people are able to afford to travel Switzerland.
There are many solutions to this problem.
Take advantage of 2020's coronavirus crisis to book now if you want to travel abroad.