Chinese consumers are very health-conscious and expect their brands to reflect that. This trend is similar in style to the West. Brands can leverage the pandemic to promote health and safety practices. Travel brands can address safety concerns of their travellers. Education institutions can discuss pastoral care, and consumer goods brands can speak about the environmental impact.
Health-conscious consumers are more likely to buy from companies that care about their health.
China's consumers are increasingly health-conscious and willing to spend more for premium products. As a result, the health and wellness market in China is poised to grow to more than $70 billion by 2020. Rising incomes and a growing middle and upper class are helping fuel this growth. Chinese urbanites are more inclined to buy "all natural" and "sophisticated" foods and are willing to pay more.
Chinese consumers are concerned about their personal and health well-being. Despite the availability of many products and services that are health-conscious, they must also consider the environmental impacts of what they purchase. In China, water quality and access to clean water are top concerns, as are power plant and vehicular pollution. A recent survey found that more than half of Chinese consumers are interested in purchasing "green" products. So, brands that offer products that address both the health and environmental issues of consumers will get a lot of interest.
Fashion is influenced by Chinese culture
Chinese culture has a long tradition of clothing production and fashion, which dates back to prehistoric days. The earliest evidence that clothing was produced dates back to about 7,000 BC. Archaeological remains from this time point out the use or ornamentation and sewing. Fashion was elevated to a whole new level during the Warring States period. Different types of clothing were worn depending on the person's situation and state.
Chinese women began to embrace Western culture in early 20th-century China and sought equality alongside men. However, gender inequality remained, maintaining a sense of shame among women. Cultural magazines started to feature sections on costumes from other cultures. One such article was "The Evolution of Women's Wear in China," which criticizes traditional feminine costumes and advocates for a more feminine appearance, emphasizing the curvy figure of women.
Brands can reach consumers directly through mobile payment platforms
Retailers and brands must connect with Chinese consumers by leveraging mobile payment platforms. More Chinese are turning to mobile payment platforms to pay their bills and shop. More than 90% of Chinese consumers use mobile money at least three times a day. And 10.9 percent use them more than 10 times per day.
Brands can reach consumers through mobile apps and social media channels using mobile payment platforms. WeChat, for example, is the largest social media app in China, with 1.26 billion monthly active users. WeChat Pay makes mobile payments an increasingly popular option for users. The China Development Research Center's study shows that more than 30% of smartphone users used payment services via mobile phones in 2015, while the number is now over 80%. Many Chinese people don’t have bank accounts, so mobile payments platforms are an effective way to reach them directly.
Camping is a popular way of life in China
China is now a country where camping is more popular than backpackers. There is a whole generation of young people who want to enjoy the outdoors. Many are not mountaineers but they want to have a relaxing, rejuvenating experience. China campers enjoy being close to nature and spending time with friends.
China boasts a diversity of natural landscapes. China's growing popularity of camping reflects the country's shift towards more enjoyable experiences. Many brands have launched campaigns to capture this market. Additionally, this interest in camping has benefited a number of industries.
Dairy Milk is a staple
Dairy milk has a long history in China. It was first consumed in China by nomadic farmers. The western powers brought it to the rest of China. The geopolitical issues often overshadowed China's milk industry. The nutritional science theories that promoted dairy as a means to improve the health of Chinese people were popularized in the early 20th-century. Chinese consumers can now choose from a range of milk alternatives.
China has witnessed a rapid increase in dairy products consumption over recent decades. At the close of the 1990s, urban areas had seen a rapid rise in milk consumption. Contrarily, the less affluent areas of the country did not consume as much milk. State-funded programs were created to assist local dairy processors in improving their efficiency and promoting overall development. The growth of milk culture in China was also helped by the rise of fast food chains like McDonald's.
FAQ
What is the impact of mobile on fashion?
Mobile devices are getting more powerful every year, we know. Today, they can take pictures, record videos, play music, and even surf the web. So it makes sense that mobile phones are now used to check outfits.
One example is that they can be used by some to measure the length of a garment before they are purchased. Other people use them to take photos of themselves in front of mirrors.
So if you're thinking about buying a new outfit, don't forget to snap a picture with your phone!
What's the impact of technology in the fashion industry? There are many changes.
We see a shift towards digital stores from physical ones. eCommerce will also become more popular.
We are also seeing shifts in the way that shoppers interact directly with retailers. While shoppers want to shop wherever they are, they still want to feel special when visiting a store.
Retailers are adapting to new ways of engaging customers. So, for example, they offer mobile payment systems that allow shoppers to pay while they shop. Or, they offer apps that allow shoppers to find new items and make purchases before actually entering the store.
Shopping is becoming increasingly demanding. They no longer want to browse catalogs or visit websites. They want the opportunity to actually experience products. Pop-up shops and events are held by retailers.
How does technology affect the fashion industry
Today, consumers are turning to technology to shop and buy clothes. They can compare prices and browse through different stores using their tablets and smartphones. Sometimes, they use apps to scan products and receive instant feedback from other shoppers.
This is especially true of those who seek unique or difficult to find clothing. Online shopping has made it easy to find designer goods. Online retailers eliminate the need to visit physical shops to purchase your favorite brands.
What products will consumers be buying after the pandemic of 2022?
Consumers will continue shopping for products that protect their health and improve their lives. This includes snacks, drinks, pet food, supplements, and other food items.
They also tend to spend more money on health insurance, which is expected to increase by 10% per year for the next decade.
The biggest change we expect is an increased focus on wellness and prevention. Products that promote healthy lifestyles, and prevent disease will be sought after by consumers.
This means we need to invest in products that make it easier to sleep, lessen stress, and keep our hair and skin looking young.
Due to the pandemic health will be more important than ever for shoppers. Therefore, there will be a greater need to spend on preventive healthcare.
Do social media platforms have any impact on fashion?
The rise of social media has been one of the biggest stories of recent years. Facebook has more than 2Billion users around the globe, making it a key platform for businesses.
It is easy for brands to envision how this could help them reach millions of customers. It's not always easy. Brands should think carefully about whether they want to advertise on social media or focus on building relationships with followers.
If you choose to advertise on social networks, remember that it's about finding the right balance of brand awareness and engagement.
What will happen to consumer behavior after COVID-19 is over?
We all know that people buy less right now. This doesn't mean people won't want money to spend on themselves in future.
You should go shopping now if you're planning to. You might find yourself shopping more than you ever thought possible.
Although there are less people in malls, you still have many options. Remember to be safe and follow the social distancing guidelines.
Remember to wash your hands often. This simple step can prevent the spread coronavirus.
Now that we've seen some trends that will influence retail's future, let us take a closer glance at what's on the horizon.
Statistics
- OTC Medicine 57% Beauty & Personal Care 52% Vitamins & Dietary Supplements 51% Home & Kitchen 47% Top retailers where consumers are shopping in 1. (junglescout.com)
- As experts quabble over the official call, most consumers are already experiencing economic uncertainty: 52% say their household income is unstable, up 36% from three months ago, and 73% have either reduced or maintained their overall spending levels. (junglescout.com)
- While 19% of respondents state they didn't travel in the past two years, other families' favorite experiences included: domestic travel (19%), beach resorts (12%), road trips (11%), international travel (10%), staycations (7%), camping (6%), and more.1 (americanexpress.com)
- Just 5% of consumers expect to wait until December to begin shopping, while more than 70% said they'd start before Thanksgiving. (junglescout.com)
- 56% of respondents stated they held off on traveling for major entertainment events last year, but have plans to return to these events this year.1 (americanexpress.com)
External Links
How To
Where are travellers going?
Tourists are traveling to places where they can connect with the local culture and find inspiration.
The world is shrinking. More people travel more frequently. Tourism is growing faster than any other industry. The tourism industry is bigger than retail.
In an increasingly globalized environment, travel has become more accessible, safer, and easier than ever. There are still areas of improvement.
Travelers seek places that inspire them, provide authentic cultural experiences, and create memorable memories.
They want to see new places, meet new friends, and experience something new.
But when they go on vacation, they also want to feel safe. They want assurance that they will be safe returning home after being robbed or assaulted.
This is not just about safety. It's important for travelers to be able to enjoy their time away. They seek out new restaurants, sights and activities.
They hope to meet new people and learn about cultures in the countries they visit.
These are also the reasons that tourists flock to major tourist attractions like Universal Studios Hollywood and SeaWorld Orlando.
These places are quite different from your average hotel chain. These are destination resorts.
They provide guests with amazing entertainment and food as well as breathtaking views and unforgettable experiences.
Theme parks have many of the best-known and most visited hotels around the globe. Many of the most visited destinations by international tourists are also located in theme parks.
Tokyo Disneyland, for instance, is one of Japan's most visited tourist spots. Since 2012, it has been voted the number one spot in TripAdvisor’s Travellers Choice Awards.
According to National Geographic Society, Tokyo Disneyland was voted the best place for families in 2019.
It was ranked 3rd on their list of top 50 family-friendly places around the world.
Disneyland Paris came in second place. And Universal Studios Hollywood placed third.
This could be the right place to start if you are searching for a great theme park location.