Chinese people are more health conscious than Westerners and they want their brands reflect this. Similar to what we see in Western countries, this trend is also common in China. Brands can use the pandemic to encourage safety and health practices. Brands that travel can talk about safety for their customers are able to do so. Education institutions can discuss pastoral care, and consumer goods brands can speak about the environmental impact.
Consumers are increasingly health-conscious
China's consumers are increasingly health-conscious and willing to spend more for premium products. China's health- and wellness market is projected to grow to $70 billion by 2020. Rising incomes and a growing middle and upper class are helping fuel this growth. Chinese urbanites are increasingly turning towards "all-natural", "sophisticated", and more expensive food products.
Health and personal care are a primary concern for Chinese consumers. Even though there are many health-conscious products and services available, consumers still need to be mindful of the impact on the environment of the products they purchase. China's top concerns include water quality and access to clean drinking water, and power plant and vehicular pollution. According to a recent survey, more than half of Chinese consumers said they were interested in buying "green" products. Products that address both human and environmental health will therefore be very well-received.
Chinese culture influences fashion
Chinese culture has a long history with fashion and clothing production dating back to prehistoric time. Around 7,000 years ago is the earliest evidence of clothing production. Archaeological finds from this period show that sewing and ornamentation were used. With the introduction of new styles, fashion took the concept of fashion to new heights during the Warring States era. Different types of clothing were worn depending on the person's situation and state.
Chinese women started to embrace Western culture early in the twentieth century and sought equal rights with men. But, there was still gender inequalities, which created shame for women. Cultural magazines began to include sections that looked at costumes from other cultures. One such article, "The Evolution of Women's Wear in China", criticizes traditional Chinese women's costumes and encourages a feminine appearance through the emphasis on a woman's curvy body.
Mobile payment platforms let brands reach consumers directly by reaching them through their mobile phones
Retailers and brands must connect with Chinese consumers by leveraging mobile payment platforms. More Chinese use mobile payment platforms for shopping and bill paying. Nearly 90% of Chinese consumers use mobile payment services on a daily basis. 54.9 per cent use them at least three times per week. One percent of them use them more often than 10 times per week.
Mobile payment platforms can allow brands to reach consumers directly through social media channels and mobile apps. WeChat, for example, is the largest social media app in China, with 1.26 billion monthly active users. WeChat Pay has made mobile payments a more popular option for users. A study done by China Development Research Center found that nearly 30% of smartphone users used mobile payments services in 2015. This number has risen to more than 80%. Many Chinese people don't even have bank cards, so mobile payment platforms have become a viable way to reach consumers directly.
Camping is a very popular way to live in China
China is increasingly embracing camping, and it is not only for backpackers. There is a whole generation that loves the outdoors. They are not looking to be mountaineers but are looking for a restorative and rejuvenating experience. China campers like to be with their friends.
China boasts a diversity of natural landscapes. The rise of camping in China has reflected the country's shift in consumption towards enjoyable experiences. Many brands have launched campaigns to capitalize on this growing market. A variety of industries also benefit from the newfound interest in camping.
Dairy milk has been a staple
China has a long history of dairy milk. It was first consumed by nomadic Chinese people. It was later brought to the rest the country by the western powers. The geopolitical issues often overshadowed China's milk industry. The early 20th century saw nutritional science theories promoting dairy as a way of improving the health of Chinese people. Chinese consumers have the option to choose from many milk options today.
China has witnessed a rapid increase in dairy products consumption over recent decades. The urban areas saw a rapid increase in milk consumption by the end of 1990s. Contrary to this, those living in the country's poorer regions did not consume much milk. To address this issue, the state created state-funded programs to aid local dairy processors to become more efficient and improve overall development. China's milk culture has also grown due to the expansion of western fast food outlets like McDonald's.
FAQ
What are the emerging consumer trends in tourist?
Staying ahead of the curve is key to success in any industry. If you don't pay attention to how consumers behave, you will fall behind. You should be on the lookout for new consumer trends.
The rise of social media is the most important trend impacting travel. Social media allows travelers to share more details about their trips, what they did, and what they think about them. This is a sign that travelers are becoming more aware and vocal about the experiences they have at places they visit.
Social media platforms like Facebook and Twitter allow users to share photos, videos, blogs, reviews, and opinions with friends and followers. These social media platforms are helping to shape our knowledge of places. Social media is a great way to travel better. It allows you to communicate with locals while learning about local culture.
Another major shift is the rise of mobile technology. Smartphones and tablets are being used more than computers by people. In fact, according to ComScore, smartphone penetration grew from 23 percent in 2011 to 27 percent last year. Mobile devices are changing the way that we interact with information, and giving us new ways of communicating. There are apps for almost every aspect of life, including booking flights, ordering food, checking weather forecasts, finding directions, and watching movies.
Mobile technology is changing the way we travel too. Our phones can be used to book hotels, view maps and read reviews. We can also make reservations for restaurants from our phones. We can check email while waiting in line at restaurants and museums, and we can listen to music while driving. All these improvements mean that we travel smarter and faster.
In addition to these two major shifts, several smaller trends affect travel. For example, people use smartphones to find attractions, events, and activities based on location. Foursquare, Yelp and other apps have helped people plan trips based off recommendations from friends. These apps are changing the way we experience and discover cities.
There are also a growing number of companies offering services aimed specifically at tourists. These companies offer customized tours and transportation as well as accommodations and other amenities. They assist visitors in enjoying the city without all the planning.
Travel marketers have many opportunities to profit from the latest trends, as you can see. But it takes smart marketing strategies to identify which ones apply to your business and which won't matter much when attracting customers.
What is the impact of mobile on fashion?
We all know that smartphones are more powerful than ever. They can record videos, take pictures and play music. It's no surprise that mobile phones have been used to check outfits.
Some people use them to measure the size of a dress before purchasing it. Others use them to photograph themselves in front mirrors.
If you are thinking of buying a new outfit for the next season, make sure to take a photo with your smartphone!
What has the technology's impact on the fashion industry? There have been many changes.
We are seeing a shift from physical shops towards digital. We also see eCommerce becoming more popular.
However, we're also seeing changes in how shoppers interact with retailers. They want to shop anytime, anywhere, but they still want to feel special when they visit a store.
Retailers are adapting to new ways of engaging customers. So, for example, they offer mobile payment systems that allow shoppers to pay while they shop. Or they're providing apps that allow them to discover new items before entering the store.
Shoppers are becoming more demanding. Shoppers aren't content to just browse catalogs and websites. They want to try things out firsthand. Pop-up shops are being opened by retailers to allow shoppers to test out new products.
What should consumers buy after a pandemic in 2022
Consumers will continue to buy products that help them live healthier lives and protect themselves from illness. This includes snacks, drinks, pet food, supplements, and other food items.
They also tend to spend less on insurance. This is because it is expected that the cost of health insurance will rise 10% per annum over the next 10 years.
The greatest change we see is a greater emphasis on prevention and wellness. People will seek out products that promote healthy living and prevent diseases.
This means investing in products that help us sleep better or reduce stress levels and keep our skin and hair looking young.
Healthy living will become more important to shoppers because of the pandemic, leading to higher spending on preventive care.
Statistics
- As experts quabble over the official call, most consumers are already experiencing economic uncertainty: 52% say their household income is unstable, up 36% from three months ago, and 73% have either reduced or maintained their overall spending levels. (junglescout.com)
- and what they are traveling for, with 78% of respondents wanting to impact the community they visit positively.1 Eating & Shopping at Small businesses (americanexpress.com)
- Just 5% of consumers expect to wait until December to begin shopping, while more than 70% said they'd start before Thanksgiving. (junglescout.com)
- 56% of respondents stated they held off on traveling for major entertainment events last year, but have plans to return to these events this year.1 (americanexpress.com)
- OTC Medicine 57% Beauty & Personal Care 52% Vitamins & Dietary Supplements 51% Home & Kitchen 47% Top retailers where consumers are shopping in 1. (junglescout.com)
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How To
Which trends are likely to impact the travel industry
The world is changing quickly, and so are the ways we do business. The digital revolution refers to more than the internet. The digital revolution is the technology that drives change across industries and impacts us all.
In the years to come, the industry will undergo many changes. These are five areas that will see the industry continue to grow:
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Customer Experience
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Technology
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Mobile
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Social Media
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Connectivity
These are just a few of the many trends that will influence our lives. Let's now take a closer look at each topic.
Booking holidays is becoming more complex and demanding for customers. In fact, according to Accenture, travelers expect to spend $8 trillion on holiday trips globally by 2020. That means brands must invest heavily in customer service and ensure customers feel valued and appreciated throughout the journey.