Victoria's Secret has launched Happy Nation, a brand of digitally-only underwear for teens. The brand targets tweens between the ages of eight and thirteen. Its mission is to provide a non-judgmental community that encourages people giving back and caring for others. Happy Nation will feature family-friendly products for body care, such as bras and swimwear.
Happy Nation will make its debut on a top-rated youth gaming platform this year. The brand's virtual hub will feature three obstacle courses that are designed to reflect Happy Nation's core values. It will also have a play to-donate partnership with Undies for Everyone. Happy Nation will donate an underwear pair for every obstacle course.
Claudine Rankin, the general manager of Happy Nation, says that brand creation was a result from feedback from parents as well as teens. She mentions that the brand was created by experts at Victoria's Secret and SuperAwesome (a company that provides safe, digital engagement for young consumers). The brand's inclusive design allows for all sizes of teens, she says.
Victoria's Secret's turnaround initiative includes the Happy Nation branding. Due to the #MeToo movement, revenues have fallen at the company. It has sought the advice of both external experts and internal specialists. It also decided to replace its risky marketing campaigns by body positive advertising campaigns. It is also looking to partner with philanthropic organizations.
Happy Nation will also have size-inclusive underwear and bras. Later in the summer, the company will sponsor a play to-donate activation in metaverse. Happy Nation will also include an online store. Victoria's Secret's first ever line is for tweens. The prices of the brand's products range from $5 up to $40.
Happy Nation will engage with customers via social media. This is a new way for Victoria's Secret to engage with their customers. Happy Nation has no plans for the brand to open any retail stores. Happy Nation will however have an online shop and will collaborate with other online companies in order to promote its products.
Happy Nation will also promote an inclusive community for tweens. The brand is committed to creating products that are sustainable. The brand also strives to make products that are both gender-free, and inclusive of all sizes. Its goal is to create a supportive community for tweens, where they can learn how to be judgment-free and accept others. It will also support a variety of community-service projects to benefit children in crisis. SuperAwesome also collaborated with the brand to develop Color It You, an immersive gaming experience that emphasizes Happy Nation's core values.
Victoria's Secret is excited about the Happy Nation brand. It's part of Victoria's Secret's major turnaround effort and will be used as a testing ground for new products. The company must prove that the niche it seeks is viable.
FAQ
Are social media platforms having any effect on the fashion industry?
One of the most significant stories in recent years has been the rise of social media. Facebook has more than 2Billion users around the globe, making it a key platform for businesses.
It's not difficult to imagine how this could help brands reach thousands of potential customers. It's not always easy. Brands need to decide whether they want social media advertising or building relationships with their followers.
However, if you do decide to advertise via social media, it is important to find the right balance between brand awareness and engagement.
How important is Instagram in the fashion industry?
Instagram has been an extremely successful platform for brands to connect directly with influencers. It's easy to see why, because they can reach a vast audience.
But reaching an audience is only part of the equation. Influencer marketing is all about engaging. It's about building relationships with your followers. This takes time.
It's all about being consistent, reliable. About posting quality content regularly. Responding to questions and comments.
Instagram is great for engaging with fans. However, Instagram isn't a great platform to sell products. These are the other social media channels that can be used.
What fashion trends are you anticipating for 2023?
The future is unpredictable. We can expect two major trends to continue when it comes fashion. Athleisure has been a rising trend. Athleisure has seen a rise in yoga pants, shorts, tanks, sweatshirts and sweatshirts.
It's not only clothing brands who are adopting casual styles. It's also becoming more common for athletes to wear them. Athleisure is becoming increasingly popular with athletes. Serena Williams, for example, wore an athleisure suit while she played against Naomi Osaka.
Another trend that will continue is the increasing demand for personalized products. Nike, for example, has started making shoes that are specifically tailored to each individual's foot.
We'll see more wearable tech developments as technology improves. The way we shop could change. As self-service kiosks grow in popularity, we may see the rise mobile apps that allow us tailor our outfits.
What are the new consumer trends in tourism?
It is essential to keep ahead of the curve in any industry to be successful. If you don’t consider how consumers act now, then you will be left behind. It's crucial to be aware of emerging consumer trends.
Social media is the biggest trend that affects travel today. Consumers share more information about where they go, what they do there, and what they feel about it. This means that travelers are becoming more conscious of their destinations and sharing more information about their experiences.
Twitter and Facebook let users share photos, videos and blogs with their friends. These social media sites have a major impact on our understanding of travel destinations. Social media helps us to connect with locals and learn about the culture.
Another important change is the rapid growth of mobile tech. Smartphones and tablets are gaining more popularity than computers. ComScore says that smartphone penetration rose from 23 percent in 2011 up to 27 percent last. Mobile devices have changed the way we interact with information and communicate. There are apps for almost every aspect of life, including booking flights, ordering food, checking weather forecasts, finding directions, and watching movies.
Mobile technology is changing how we travel. You can make hotel reservations, view maps, review restaurants, and book hotels from your phone. You can check your email while you wait in line at restaurants and museums. And, while driving, you can also listen to music. These changes have made it possible to travel smarter, faster and more efficiently.
Travel is affected by many other trends, besides these two major shifts. People use their smartphones to locate attractions, events and activities in their area. Foursquare and Yelp were apps that helped travelers plan their trips based on the recommendations of friends. These tools are transforming the way we discover and experience cities.
A growing number of companies offer services specifically for tourists. These companies offer customized tours as well as transportation, accommodations, or other amenities. They assist visitors in enjoying the city without all the planning.
As you can see, there are plenty of opportunities for travel marketers to capitalize on the latest trends. However, it takes smart marketing strategies and a good business strategy to recognize which trends apply to your company and which don't.
Statistics
- Nearly 30% of consumers have started their holiday shopping, though 55% say rising inflation has altered their gifting and spending plans for 2022. (junglescout.com)
- 56% of respondents stated they held off on traveling for major entertainment events last year, but have plans to return to these events this year.1 (americanexpress.com)
- and what they are traveling for, with 78% of respondents wanting to impact the community they visit positively.1 Eating & Shopping at Small businesses (americanexpress.com)
- 55% of respondents agree they want to book a once-in-a-lifetime vacation in 2022. (americanexpress.com)
- OTC Medicine 57% Beauty & Personal Care 52% Vitamins & Dietary Supplements 51% Home & Kitchen 47% Top retailers where consumers are shopping in 1. (junglescout.com)
External Links
How To
Where are the travelers going?
Travelers are looking for inspiration, adventure and local culture.
The world is shrinking. More people are traveling more often. Tourism is growing faster than any other industry. Tourism is now bigger than retail.
In an increasingly globalized world, travel is becoming more affordable, easier, and safer than ever. There are still areas of improvement.
Travelers seek places that inspire them, provide authentic cultural experiences, and create memorable memories.
They want new experiences, to meet new people, or discover new places.
They also want to feel secure when on vacation. They want to know they will return home safely, and that they won't be robbed, attacked, or worse.
This is not just about safety. Travelers also want to enjoy themselves while they're away. They love to travel and explore new cities, places, sights, and activities.
They seek to make friends along their journey and learn about the culture of the countries they visit.
These are the same reasons why travelers flock to major tourist attractions such as Disneyland Paris, Universal Studios Hollywood, SeaWorld Orlando, Legoland Florida, Six Flags Magic Kingdom, Cedar Point, Busch Gardens Tampa Bay, and Walt Disney World Resort.
These are not the same locations as your typical hotel chain. These are destination resorts.
They provide guests with amazing entertainment and food as well as breathtaking views and unforgettable experiences.
These parks host many of the most popular and visited hotels worldwide. Theme parks are often the top 10 destinations for international tourists.
Tokyo Disneyland, for example, is a popular tourist spot in Japan. Since 2012, it has been voted #1 by TripAdvisor's Travellers Choice Awards.
According to National Geographic Society in 2019, Tokyo Disneyland was the best spot for families to visit.
It was ranked #3 on their top 50 family-friendly locations around the world.
Disneyland Paris was second. Universal Studios Hollywood ranked third.
This may be the place you should go next if you're searching for a resort destination.