Chinese consumers care about their health and want their brands reflecting this. This trend is similar in style to the West. Brands can leverage the pandemic to promote health and safety practices. Travel brands can make sure that their guests are safe. Educational institutions can speak about pastoral care and consumer goods brands can talk about environmental impact.
Consumers are health-conscious
Chinese consumers are becoming more health-conscious across the country and are willing to pay more money for high-quality goods. China's market for health and wellbeing is expected to grow to over $70 billion by 2020. This growth is being driven by rising incomes as well as a growing middle- and upper-class. Chinese urbanites are turning more to organic and sophisticated food products and are willing and able to spend more.
Health and personal care are a primary concern for Chinese consumers. Despite the availability of many products and services that are health-conscious, they must also consider the environmental impacts of what they purchase. China is concerned about water quality and accessing clean water. Power plant pollution and vehicular polluting are also top concerns. A survey of Chinese consumers found that over half said they are interested in "green" products. So, brands that offer products that address both the health and environmental issues of consumers will get a lot of interest.
Chinese culture influences fashion
Chinese culture has a long history of fashion and clothing production, going back to prehistoric times. The earliest evidence of clothing production dates back to around 7,000 years ago, and archaeological finds from this period indicate the use of sewing and ornamentation. Fashion was elevated to a whole new level during the Warring States period. Different kinds of clothing could be worn to show a person’s state or position.
Chinese women started to embrace Western culture in the 20th century and sought equality with their male counterparts. Gender inequality persisted, causing shame in women. Cultural magazines began to contain sections that featured costumes from other countries. One such article, entitled "The Evolution of Women's Wear in China," critiques traditional female costume and advocates a feminine appearance. It emphasizes the curvy figure of a woman.
Brands can reach consumers directly through mobile payment platforms
For retailers and brands to connect with Chinese consumers, the rise of mobile payment services is an important part. More Chinese people are using mobile payment platforms for bill payments and shopping. Over 90% of Chinese consumers use their mobile phones for payment purposes on a daily base. 54.9% use them at most three times per day. 10.9 Percent use them more then 10 times per day.
Brands can use mobile payment platforms to reach consumers via social media channels or mobile apps. WeChat, the most popular Chinese social media app, has 1.26 trillion monthly active users. With the advent of WeChat Pay, mobile payments are now a popular option for users of the social network. According to a study by the China Development Research Center, nearly 30% of smartphone users used mobile payment services in 2015 and that number has grown to more than 80%. Mobile payment platforms are a viable option for reaching consumers as many Chinese don't have bank cards.
Camping is a very popular way to live in China
In China, camping is becoming more popular and is not just for backpackers. There is a whole generation that loves the outdoors. Many are not mountaineers but they want to have a relaxing, rejuvenating experience. China campers like to be with their friends.
China offers a variety of natural landscapes, and different environments. China's growing popularity of camping reflects the country's shift towards more enjoyable experiences. Many brands have launched campaigns to capture this market. A variety of industries also benefit from the newfound interest in camping.
Dairymilk is a staple
China has a long history of dairy milk. It was first consumed in China by nomadic farmers. The western powers brought it to the rest of China. However, the milk industry in China was often overshadowed by geopolitical concerns. In the 20th century, nutritional science theories promoted dairy as a way for Chinese to improve their health. Today, Chinese consumers can choose from a variety of milk alternatives.
China has seen a rise in dairy product consumption over the past century. Milk consumption in urban areas increased rapidly by the late 1990s. The poorer areas in the interior of the country lacked the means to consume much milk. State-funded programs were created to assist local dairy processors in improving their efficiency and promoting overall development. China's milk culture was further influenced by western fast food outlets like McDonald's.
FAQ
What will be the fashion industry's future by 2022
In 2022, we expect the fashion industry to continue its growth trajectory. But as we've seen recently, the pace of change is accelerating.
Technology is changing everything, from the way we communicate to how our travel and how we purchase products to how content is consumed.
And it's only getting faster. We predict that artificial intelligence will power nearly every aspect of human life by 2022.
From personal assistants such Siri and Alexa to self driving cars and smart home systems, AI is changing everything. AI will change the way we do business, including fashion. Designers will be able to create stunning clothes with 3D printing, and consumers can customize their wardrobe online.
How does technology influence the fashion industry?
Today, consumers are turning to technology to shop and buy clothes. They use smartphones and tablets to browse through different stores and compare prices. Sometimes, they use apps to scan products and receive instant feedback from other shoppers.
This is especially true for those who want unique or hard-to-find clothing. Online shopping has made it easy to find designer goods. Online retailers mean that you don't have to visit physical stores to get your favorite brands.
What role does Instagram play within the fashion industry
Instagram is one of the most popular platforms for brands and influencers to connect. And it's not surprising because it gives them access to a massive audience.
But reaching an audience is only part of the equation. Influencer marketing is all in the engagement. It's about building connections with your followers. This takes time.
It's about consistency and reliability. It is about regularly publishing quality content. Also, how to respond to questions and comments.
Instagram is great for engaging with fans. But it doesn't work well for selling products. Other social media channels are available for this purpose.
How will COVID-19 affect consumer behaviour?
Everyone knows that people are purchasing less right this moment. However, this doesn't mean that they won't spend more money on themselves in the future.
It's a great time to shop at your favorite stores if shopping is something you want to do. Shopping may be something you enjoy more than ever.
There might be fewer crowds at malls, but you still have access to many options. Just remember to stay safe and follow social distancing guidelines.
Make sure to wash your hands frequently. This simple step can prevent the spread coronavirus.
We've already seen the trends that will shape retail's future. Let's now look closer at what's new.
What has the technology's impact on the fashion industry? There are many changes.
We see a shift away from physical stores towards digital ones. We also see eCommerce becoming more popular.
We are also seeing shifts in the way that shoppers interact directly with retailers. They are willing to shop from anywhere but still feel special when they're in a store.
So retailers are adapting by creating new ways to engage with customers. So, for example, they offer mobile payment systems that allow shoppers to pay while they shop. Or, they offer apps that allow shoppers to find new items and make purchases before actually entering the store.
Shoppers are also becoming increasingly demanding. They are more than content to browse through catalogues and websites. They want to try things out firsthand. So, retailers open pop-up stores, host events and launch pop-ups for shoppers to experience new products.
Are mobile devices influencing fashion?
We all know that mobile phones are becoming more powerful and versatile every year. They can now take photos, record videos, play songs, and even surf on the internet. So it makes sense that mobile phones are now used to check outfits.
Some people use them to measure the size of a dress before purchasing it. They can also be used to take photographs of yourself in front of mirrors.
Don't forget to take a picture of your phone if you're considering buying a new clothing item.
What do teens buy most?
There's a lot of data on consumer trends, but none is actionable for us. We decided to take a look at the data. We wanted to see which products and services were purchased by teens. Then, we looked at how these purchases have changed in the past.
Even us were shocked by the results. Teens are extremely frugal in their shopping habits. They spend more money on clothes that any other group except books. But when it comes to technology, they're spending far more than any other age group.
Teens are also big spenders on mobile phones, computers, and tablets. These devices were purchased by almost 2 billion dollars last year by 13-17-year-olds.
However, what is most striking is the fact that while they spend a lot for electronics, they don't spend as much on their smartphones. Apps make up less than 1% of teen smartphone usage.
This means that most of them use smartphones to surf the internet. They are using Snapchat and Facebook. They play games on Xbox, PlayStation, and Nintendo.
They use their smartphones to make calls, view videos, and listen to music.
This is a very interesting trend. It suggests that teens are more dependent on mobiles.
They also spend more time viewing TV. Teens watch TV more than any other age, apart from those aged between 5 and 9 years.
There are many factors that TV users turn to. One reason they choose TV is because it is easier to manage. They tend to stick with traditional media, despite having access to many digital options.
It offers more variety. Kids love to switch channels, so they'll often pick up whatever's on instead of sticking with one channel.
And finally, it's just plain fun. Teenagers love being allowed to interact with characters in the screen, whether it be talking to their favorite celebrities, or exploring new worlds that allow them to become heroes.
They're unhappy with the content they're watching, despite all this. According to a survey by Common Sense Media, 90% of parents say they'd prefer their kids watch less TV if it meant better shows. And two-thirds of parents would rather their kids play video games than watch TV.
This shouldn’t come as a surprise. It's no surprise that obese children are more likely to spend more time watching television. Harvard University has just released new research.
It was discovered that watching TV for an additional hour per day is associated with a 2.5 point increase in the BMI of children aged 6-11.
Maybe it's high time that we start thinking about ways to get our kids off of screens. Perhaps we should make sure that they have healthy snacks and beverages available.
Perhaps we should encourage them instead to engage in sports. Recent statistics show that physical activity levels across all age groups are on the decline. We must change this.
There are many things that we can do to improve the health of young people. Simply look at all the evidence.
Statistics
- 55% of respondents agree they want to book a once-in-a-lifetime vacation in 2022. (americanexpress.com)
- 70% of parents surveyed agree that in 2022 they are planning to take their first international trip with their children since before the pandemic. (americanexpress.com)
- The percentage of shoppers likely or somewhat likely to purchase top social platforms increased across the board in the third quarter of 2022 compared to the second, with TikTok seeing the largest jump. (junglescout.com)
- While 19% of respondents state they didn't travel in the past two years, other families' favorite experiences included: domestic travel (19%), beach resorts (12%), road trips (11%), international travel (10%), staycations (7%), camping (6%), and more.1 (americanexpress.com)
- 56% of respondents stated they held off on traveling for major entertainment events last year, but have plans to return to these events this year.1 (americanexpress.com)
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How To
What are the current trends in travel?
The world of tourism and travel is experiencing many changes right now. These industries are constantly changing thanks to innovation and more technology.
There are many options to travel. People are more likely than ever to travel. Self-catering accommodation has seen a rise in popularity, which allows travelers to choose where and when they wish to stay.
Many people book their holidays online in advance, instead of waiting until the last moment. They want to make sure they get the best deal and value for their money when they book.
Flexible payment plans are available from many companies. These can be either monthly or yearly. This helps customers save money while they plan their trips.
The sharing economy is another trend that is growing in popularity. To help save money, people rent their spare rooms and cars to visitors.
Airbnb is one of many apps that allow you to rent your home or property to other people. These services enable people to make additional income and save money.
Social media platforms like Instagram and Facebook have made it easier for travelers to connect with local businesses and make connections with other travelers. This makes the entire travel experience easier and more enjoyable.
These are just a few examples of the many innovations and changes happening in the industry. There are so many places and cultures that we can explore today.