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FAQ
How will the Fashion Industry evolve by 2022?
We expect fashion to continue its upward trajectory in 2022. As we have seen, the pace is changing rapidly.
Technology is changing everything, from the way we communicate to how our travel and how we purchase products to how content is consumed.
And it's only getting faster. In 2022, we predict that artificial intelligence (AI) will be used to power almost every aspect of life.
Personal assistants like Siri and Alexa to self-driving vehicles and smart homes. AI will change the way we do business, including fashion. It will allow designers to create beautiful clothes by 3D printing and enable consumers to personalize their wardrobes online.
What will consumers buy post-pandemic 2022?
Consumers will continue purchasing products that can help them live a healthier life and protect them from illness. This includes food items such as snacks, drinks, pet foods, and supplements.
They also tend not to spend as much on their insurance. The cost of this insurance is expected increase by 10% per annum for the next 10 years.
We see the greatest shift in wellness and prevention. Consumers will look to purchase products that promote healthy lifestyles and prevent disease.
This means we need to invest in products that make it easier to sleep, lessen stress, and keep our hair and skin looking young.
Because of the pandemic, healthy living will be more important to shoppers. This will result in higher spending on preventative healthcare.
What are teenagers most likely to buy?
Although there is a lot data available on consumer trends, none of it is useful for us. We decided to take a look at the data. We wanted to see which products and services were purchased by teens. Then we looked at how those purchases changed over time.
The results surprised even us. Teens are extremely frugal in their shopping habits. They spend more on clothing than any other group apart from books. However, when it comes technology, they spend far more than any other age.
Teens are also big spenders on mobile phones, computers, and tablets. Kids aged 13-17 spent almost $2 billion last year alone on these devices.
It is notable that, while teens may spend a lot on electronic devices, they are not spending as much on apps. Apps are less than 1% in teen smartphone usage.
They are browsing the web with smartphones, which means that most of them have smartphones. They're using Facebook and Snapchat. They use Facebook and Snapchat to play games on Xbox, PlayStation, Nintendo, and Nintendo.
In short, they use their phones to connect with friends, watch videos and play music.
This is a very interesting trend. It suggests that teens are more dependent on mobiles.
They're also spending more hours watching TV. The average teenager spends more time watching TV per week than any other age except children aged 5 to 9.
There are lots of reasons why they're turning to TV. One reason is that it's easy to control. Even though they've access to various digital options, they tend to stick to traditional media.
Another reason is the variety it provides. Kids love to switch channels, so they'll often pick up whatever's on instead of sticking with one channel.
And finally, it's just plain fun. Teenagers love being allowed to interact with characters in the screen, whether it be talking to their favorite celebrities, or exploring new worlds that allow them to become heroes.
They're unhappy with the content they're watching, despite all this. Common Sense Media surveyed 90% of parents to find that 90% would prefer their children watch less TV if it meant more quality shows. A majority of parents prefer that their children play video games over watching TV.
This shouldn't surprise anyone. We know from experience that children who watch more TV are more likely than others to become obese. That's according to new research from Harvard University.
It found that each additional hour of TV viewing per day was associated with a 2.5-point increase in BMI among children aged 6 to 11.
We should start to think about ways that we can help our kids move away from the screen. We might start ensuring that they have healthier snacks available.
Or perhaps we should encourage them to play sports instead. The latest figures show that physical activity levels are declining across all age groups. So we must do something about that.
The good news is that there are many things we can do to improve young people's health. Just look at the evidence.
Statistics
- Nearly 30% of consumers have started their holiday shopping, though 55% say rising inflation has altered their gifting and spending plans for 2022. (junglescout.com)
- 56% of respondents stated they held off on traveling for major entertainment events last year, but have plans to return to these events this year.1 (americanexpress.com)
- 55% of respondents agree they want to book a once-in-a-lifetime vacation in 2022. (americanexpress.com)
- The percentage of shoppers likely or somewhat likely to purchase top social platforms increased across the board in the third quarter of 2022 compared to the second, with TikTok seeing the largest jump. (junglescout.com)
- 70% of parents surveyed agree that in 2022 they are planning to take their first international trip with their children since before the pandemic. (americanexpress.com)
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How To
What are some examples for consumer trends?
Trends are predictable changes in consumption patterns.
While there may be an element of unpredictability to them, they tend to follow a pattern. There are two types: cyclical or secular trends.
Cyclical trends tend to repeat themselves periodically over time. We've seen three decades of economic growth which has meant that consumers spend more each year. These cycles are usually short-lived. As an example, the recession saw a decline of spending in the last ten years.
Secular trends are long-term changes that occur over longer periods. Examples include technological advances such as the internet and mobile phones. These trends are often driven in part by changing lifestyles and tastes. They do not always correlate with economic activity.
Online shopping is the clearest trend. Online shopping is becoming more popular as consumers are moving away from brick-and-mortar shops and buying goods online. Another important trend is the rise in eCommerce. In recent years, eCommerce has grown significantly faster than physical retailing.
Another important trend is the increased use of social media. Social media is now ubiquitous and used by millions worldwide. Consumers frequently use social media platforms like Facebook.
Wearable technology is another trend. Wearable technology such as smartwatches or fitness trackers, smart clothing or contact lenses, are all very common. Wearable tech devices are a great way to track our health and wellbeing, monitor our environment, and communicate with the outside world.