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How Fashion Weeks are Moving Into the Digital Age



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Fashion Weeks have long been a showcase for creativity and technological innovation. Today's fashion week has shifted to the digital age. Editorial staff and celebrities are now able to take a front row seat via video-call. Harpers Bazaar recently explored how this has happened.

This year's spring/summer 2021 season was a significant year in fashion. The industry is constantly changing, evident in the official first men's and womens shows as well as new initiatives such the Bloom Fashion Week (China Fashion Summit) and other events like the China Fashion Summit. The Paris, New York and London seasons will see some of the most prominent names in the industry return. The China Fashion Summit took place in Beijing. It was geared towards promoting green consumption. This was also the first occasion that Portugal Fashion was held at London. The event also encouraged the participation of fashion courses and schools.

Since its inception, Porto has been at the center of Portugal Fashion. The Alfandega do Porto acted as the nerve centre of this event. It combines indoor and outside venues to show the best in fashion and design. For instance, David Catalan, a Riojano fashion designer based in Porto, presented his collection at the Alfandega do Porto. His Rioja in Spain is an extension of his work. He offers monochromatic suits and light tie-dyes as well as innovative materials and a mix between classic and workwear.


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Portuguese fashion designers, including Ines Torcato and Maria Gambina, presented their collections for the 47th Portugal Fashion. Their streetwear featured unusual silhouettes with wide cuts. Their collection was inspired the post-covid period, which combines new technologies with ethnic elements.


Alexandra Moura participated through a video installation, having previously displayed her work during Milan Fashion Week. Her work was also included in Vogue Italia Live and Vogue Italia Live. She returned to the event format on Saturday at 12:30pm.

Sophia Kah is back at Portugal Fashion, following a long hiatus. The designer has gained a huge following in London thanks to a new label and name. Florence Welch has been one of her biggest supporters. She wore her dresses to her mother's marriage and to her daughter’s first birthday party.

China Fashion Summit was also introduced at the Spring/Summer 2021 seasons. Held in the 751D PARK Fashion Cloister, the summit was themed "Building Sustainable Industry Chain." The summit was attended by fashion experts and leaders from around the globe who discussed the future direction of the fashion industry.


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The Portugal Fashion International actions are an opportunity to support young designers. These events are in partnership with Vogue Italia as well as the IFF. The REMIX contest gives the winners the chance to have their creations published in Vogue Italia's prestigious Italian magazine. Designers who are awarded the title have greater success.

The festivities were also attended by Estelita Mendonca and Luis Carvalho, as well as Sofia Kah and Sofia Kah from Portugal. Paris Fashion Week hosts two events: one for fall/winter, the other for spring/summer 20,21. Luis Carvalho’s summer collection, inspired by art deco styles from 1920s, features surprising details.





FAQ

What do teenagers buy the most?

There's a lot of data on consumer trends, but none is actionable for us. We took a look at all the data. We wanted the data to show us which products or services teens had purchased. Next, we examined how these purchases have changed over time.

Even us were shocked by the results. We were surprised to see that teens are fairly frugal when it came to shopping habits. They spend far more on clothes than any other type of person, aside from books. Technology is where they spend the most.

Teens are also big spenders on mobile phones, computers, and tablets. These devices were used by more than 2 billion children between 13 and 17.

But what stands out is that while they might be spending a lot on electronics, they aren't spending much on apps. Apps account for less than 1 percent of teenage smartphone usage.

They are browsing the web with smartphones, which means that most of them have smartphones. They're using Facebook and Snapchat. They play on Xbox, PlayStation, Nintendo and other gaming platforms.

They use their phones to communicate with friends, listen to music, and watch videos.

This is an interesting trend. It indicates that teens are more dependent upon their smartphones, which is reasonable considering that they spend more online.

They are also spending more time on TV. The average teenager spends more time watching TV per week than any other age except children aged 5 to 9.

There are lots of reasons why they're turning to TV. One reason is that TV is easier to control. They prefer to use traditional media even though there are many digital options available.

They also have more choice. Children love to switch channels and will often choose other channels over one.

Finally, it's just plain enjoyable. Teenagers enjoy being able to interact on screen with their heroes, whether that's through talking to them or exploring other worlds.

Despite all of this, they are unhappy with the quality content they see. According to a survey by Common Sense Media, 90% of parents say they'd prefer their kids watch less TV if it meant better shows. Two-thirds would prefer their kids to play videogames than watch TV, according to Common Sense Media.

This shouldn't surprise anyone. This is not surprising considering that we know that obese kids are more likely those who watch TV more. Harvard University has just released new research.

It found that each additional hour of TV viewing per day was associated with a 2.5-point increase in BMI among children aged 6 to 11.

Perhaps it is time to think about ways we can help our children get off the screens. We should ensure that our children have healthy snacks and drinks.

Or perhaps we should encourage them to play sports instead. The latest figures show that physical activity levels are declining across all age groups. Therefore, we must take action.

The good news? There are many things you can do to improve youth health. You just need to look at the evidence.


How is mobile changing the fashion industry?

It is no secret that mobile devices are becoming more powerful each year. They can record videos, take pictures and play music. It makes sense that mobile phones can be used to check out outfits.

For instance, some people use them to measure a dress's fit before buying it. Others use them to photograph themselves in front mirrors.

You should take a picture with your cellphone if you plan on buying a new dress.


What are Gen Z's interests in 2022

The future is for those who plan for it. That means understanding where we are going and how we might get there. This requires that we look back more often and identify the trends that are shaping our world today.

It also involves looking ahead and anticipating new technologies and innovations that will transform our lives and work.

This is why we all come together to learn, exchange knowledge, and solve other people's problems. Because our future is dependent on us. We must ensure that the future is bright.

To do that, we need to look at the past and anticipate the future. We need data to do this. Lots of it. Data that shows how young people feel about the future and what they care about now.

Data that shows what motivates them and what frustrates them. Data that helps us understand their priorities and those of others.



Statistics

  • While 19% of respondents state they didn't travel in the past two years, other families' favorite experiences included: domestic travel (19%), beach resorts (12%), road trips (11%), international travel (10%), staycations (7%), camping (6%), and more.1 (americanexpress.com)
  • Just 5% of consumers expect to wait until December to begin shopping, while more than 70% said they'd start before Thanksgiving. (junglescout.com)
  • and what they are traveling for, with 78% of respondents wanting to impact the community they visit positively.1 Eating & Shopping at Small businesses (americanexpress.com)
  • 55% of respondents agree they want to book a once-in-a-lifetime vacation in 2022. (americanexpress.com)
  • 56% of respondents stated they held off on traveling for major entertainment events last year, but have plans to return to these events this year.1 (americanexpress.com)



External Links

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How To

What are some examples?

Trends indicate shifts in consumption patterns.

While there may be an element of unpredictability to them, they tend to follow a pattern. There are two types trends: cyclical, and secular.

It is common for cycles to repeat itself over time. In other words, there have been three decades worth of economic growth. This means that consumers tend to spend more each year. These cycles tend to be short-lived. In fact, spending declined in the recession of last decade.

Secular trends are longer-term changes that happen over a longer period of time. Examples include technological advances such as the internet and mobile phones. These trends are often driven in part by changing lifestyles and tastes. They do not always correlate with economic activity.

The biggest trend is the shift to online shopping. Online shopping is becoming more popular as consumers are moving away from brick-and-mortar shops and buying goods online. Another important trend is the rise in eCommerce. eCommerce has been growing significantly faster than traditional retailing in recent times.

Another important trend to watch is the growth in social media usage. Social media is now ubiquitous and used by millions worldwide. Consumers frequently use social media platforms like Facebook.

The third trend is the increasing use of wearable tech. Wearable technology is becoming more common with smartwatches, fitness trackers and smart clothing. Contact lenses are also popular. Wearable tech devices are a great way to track our health and wellbeing, monitor our environment, and communicate with the outside world.





 


How Fashion Weeks are Moving Into the Digital Age