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FAQ
What are the current consumer trends for tourism?
The key to success in any industry is to stay ahead of the curve. If you don't pay attention to how consumers behave, you will fall behind. That's why it's important to watch for emerging consumer trends.
The biggest trend affecting travel today is the rise of social media. Social media allows consumers to share more information about what they do, where they went, and how they feel about it. Travelers are now more aware of their surroundings and sharing their experiences.
Twitter and Facebook are social media platforms that allow users to share photos with friends and followers. These social media platforms are helping to shape our knowledge of places. Social media can help us become better travelers through our ability to connect with locals as well as learn more about the local culture.
Another important change is the rapid growth of mobile tech. People spend more time using smartphones and tablets than computers. According to ComScore, smartphone penetration increased from 23 percent to 27 percent in 2011 and 2012, respectively. Mobile devices are changing the way that we interact with information, and giving us new ways of communicating. Apps are available for nearly every aspect of your life: booking flights, ordering food and finding directions.
Mobile technology is revolutionizing the way we travel. From our phones, we can make reservations at restaurants, view maps, read reviews and book hotels. You can check your email while you wait in line at restaurants and museums. And, while driving, you can also listen to music. All these new features allow us to travel more smarter, faster, & more efficiently.
These two big shifts are not the only ones that affect travel. There are also many smaller trends that impact travel. For instance, many people now use smartphones to search for attractions, events, or activities based in their local area. Foursquare, Yelp and other apps have helped people plan trips based off recommendations from friends. These tools are transforming the way we discover and experience cities.
Many companies are offering services that are specifically targeted at tourists. These companies offer customized tours, transportation and accommodations as well other amenities. They assist visitors in enjoying the city without all the planning.
There are many opportunities for travel marketers looking to take advantage of the latest trends. But it takes smart marketing strategies to identify which ones apply to your business and which won't matter much when attracting customers.
What do teenagers purchase the most?
Although there is a lot data available on consumer trends, none of it is useful for us. We decided to take a look at the data. We wanted information on the products and services that teens purchased. Then we looked at how those purchases changed over time.
Even we were surprised at the results. Turns out, when it comes to shopping habits, teens are pretty frugal. Teens spend more on clothes than any other age group, except for books. They spend more on technology than any other age group.
Teens are also big spenders on mobile phones, computers, and tablets. These devices were spent by teens aged 13-17 in the last year, totaling almost $2 billion.
It is notable that, while teens may spend a lot on electronic devices, they are not spending as much on apps. Less than 1% of smartphone usage by teens is devoted to apps.
That means most of them are using smartphones to browse the web. They're using Facebook and Snapchat. They use Facebook and Snapchat to play games on Xbox, PlayStation, Nintendo, and Nintendo.
In other words, they use their phone to chat with friends, play music and watch videos.
This is a very interesting trend. It suggests that teens are more dependent on mobiles.
They're also spending more time watching TV. Teens spend more time per week watching TV than any age apart from those between 5 and 9.
There are many reasons people turn to television. One reason they choose TV is because it is easier to manage. They tend to stick with traditional media, despite having access to many digital options.
It offers more variety. Children love to change channels so they will often switch channels.
Finally, it's fun. Teenagers like being able to interact with characters on screen, whether it's talking to their favorite celebrities or exploring worlds where they can become heroes themselves.
They're unhappy with the content they're watching, despite all this. Common Sense Media surveyed parents and found 90% said they would prefer that their kids watched less TV if it meant watching better shows. A majority of parents prefer that their children play video games over watching TV.
This shouldn't be surprising. We know from experience that children who watch more TV are more likely than others to become obese. That's according to new research from Harvard University.
It found that each additional hour of TV viewing per day was associated with a 2.5-point increase in BMI among children aged 6 to 11.
We should start to think about ways that we can help our kids move away from the screen. Maybe we should start making sure they have healthier snacks and drinks available to them.
Or perhaps we should encourage them to play sports instead. The latest data shows that physical activity levels have declined across all age categories. This is why we need to do something.
There are many things that we can do to improve the health of young people. Simply look at all the evidence.
What role does Instagram play in the fashion industry?
Instagram has been an extremely successful platform for brands to connect directly with influencers. Because they have access to a large audience, it is no surprise that Instagram has been so successful.
However, it is not about reaching an audience. Engaging with influencers is key to success in marketing. It's about building connections with your followers. That takes time.
It is about consistency, reliability, and trust. It is about regularly publishing quality content. It is also about answering questions and comment.
Instagram is great for engaging with fans. But, it's not great for selling products. That's where other social media channels come in.
Statistics
- Nearly 30% of consumers have started their holiday shopping, though 55% say rising inflation has altered their gifting and spending plans for 2022. (junglescout.com)
- Just 5% of consumers expect to wait until December to begin shopping, while more than 70% said they'd start before Thanksgiving. (junglescout.com)
- While 19% of respondents state they didn't travel in the past two years, other families' favorite experiences included: domestic travel (19%), beach resorts (12%), road trips (11%), international travel (10%), staycations (7%), camping (6%), and more.1 (americanexpress.com)
- As experts quabble over the official call, most consumers are already experiencing economic uncertainty: 52% say their household income is unstable, up 36% from three months ago, and 73% have either reduced or maintained their overall spending levels. (junglescout.com)
- 56% of respondents stated they held off on traveling for major entertainment events last year, but have plans to return to these events this year.1 (americanexpress.com)
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How To
What are some examples for consumer trends?
Trends are predictable shifts in consumption patterns.
They may not be predictable, but they do tend to follow a pattern. There are two types of trends; cyclical and secular.
In general, cycles are prone to repeat themselves over time. Three decades of economic growth has resulted in consumers spending more every year. These cycles are often short-lived. For example, the recession caused a drop in spending over the past decade.
Secular trends refer to long-term changes that last for longer periods. Examples include technological advances such as the internet and mobile phones. These trends are driven often by changing lifestyles and tastes. Therefore, they don't necessarily correlate with economic activity.
The most obvious trend is the shift toward online shopping. Consumers are shifting away from brick-and–mortar stores to buy goods online. Another major trend is the rise of eCommerce. eCommerce has been growing significantly faster than traditional retailing in recent times.
Another important trend is the increased use of social media. Social media is becoming ubiquitous and is used by millions of people worldwide. Social media platforms like Facebook and Twitter, Instagram and Pinterest, as well as Snapchat, are used widely by consumers to share information, voice opinions and communicate with family and friends.
The third trend is the increasing use of wearable tech. Smartwatches are becoming increasingly popular, as well as smart clothing and fitness trackers. Wearable tech gadgets allow us to monitor our health, well-being, and interact directly with the world.