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FAQ
What do teenagers purchase the most?
There's a lot of data on consumer trends, but none is actionable for us. We had to have a look ourselves at the data. We wanted to see which products and services were purchased by teens. Then, we looked at how these purchases have changed in the past.
Even we were surprised at the results. Turns out, when it comes to shopping habits, teens are pretty frugal. Teens spend more on clothes than any other age group, except for books. They also spend more money on technology than any other age.
Teens are big consumers of mobile phones, tablets, and computers. The devices were bought by nearly $2 billion in total by children aged 13-17 last year.
What is striking about this is that they don't spend much on apps, even though they may be spending a lot of money on electronics. Apps account for less than 1 percent of teenage smartphone usage.
That means most of them are using smartphones to browse the web. They're using Facebook and Snapchat. They use Facebook and Snapchat to play games on Xbox, PlayStation, Nintendo, and Nintendo.
They use their smartphones to make calls, view videos, and listen to music.
This is an interesting trend. It indicates that teens are more dependent upon their smartphones, which is reasonable considering that they spend more online.
They also spend more time watching TV. Teens now spend more hours per week watching TV than any other age group apart from children between ages 5 and 9.
There are many reasons people turn to television. One of them is that it's easier to control. They prefer to use traditional media even though there are many digital options available.
Another reason is the variety it provides. Children love to change channels so they will often switch channels.
And finally, it's just plain fun. Teenagers love being able interact with characters onscreen, whether they're talking to their favourite celebrities or exploring new worlds where heroes can be found.
For all this, they're not happy with the quality of content they're seeing. According to a survey by Common Sense Media, 90% of parents say they'd prefer their kids watch less TV if it meant better shows. Two-thirds would prefer their kids to play videogames than watch TV, according to Common Sense Media.
This shouldn't come as too much of a surprise. We all know that obesity is more common in children who spend more time on TV. Harvard University's new research supports this conclusion.
It found that each additional hour of TV viewing per day was associated with a 2.5-point increase in BMI among children aged 6 to 11.
It might be time that we think about ways to help our children move away from screens. Perhaps we should make sure that they have healthy snacks and beverages available.
Or perhaps we should encourage them to play sports instead. According to the latest statistics, physical activity is declining in all age groups. So we must do something about that.
The good news? There are many things you can do to improve youth health. All you need to do is look at the evidence.
How will the Fashion Industry evolve by 2022?
We expect that the fashion industry will continue its growth path in 2022. We've seen that the pace of change is increasing, as we have witnessed recently.
Technology is disrupting everything from how we communicate to how we travel, from how we buy products to how we consume content.
It's growing faster. We predict that artificial intelligence will power nearly every aspect of human life by 2022.
Personal assistants such as Siri and Alexa, to self-driving cars or smart homes. AI will revolutionize all industries, including fashion. It will make it possible for designers to create gorgeous clothes using 3D printing. Consumers can also customize their wardrobes online.
What's the impact of technology in the fashion industry? The answer is yes, there have been many changes.
We see a shift to digital shops from physical stores. And we see eCommerce become increasingly popular too.
But we are also witnessing changes in how customers interact with retailers. They are willing to shop from anywhere but still feel special when they're in a store.
So retailers are adapting by creating new ways to engage with customers. Mobile payment systems are being offered by retailers so customers can shop and pay at the same time. Or they're providing apps that allow them to discover new items before entering the store.
Shoppers are also more demanding. They are more than content to browse through catalogues and websites. They want the opportunity to actually experience products. Pop-up shops are being opened by retailers to allow shoppers to test out new products.
Is mobile influencing the fashion industry?
Mobile devices are getting more powerful every year, we know. Mobile phones can be used to take photos, record video, play music and surf the Internet. It is no surprise that mobile phones are being used to check out outfits.
They can be used to measure the fit of a dress before you buy it. They can also be used to take photographs of yourself in front of mirrors.
You should take a picture with your cellphone if you plan on buying a new dress.
Are social media platforms having any effect on the fashion industry?
One of the most significant stories in recent years has been the rise of social media. Facebook is one of the most important platforms to help businesses. It has more than 2 billion users around the world.
It's easy for people to visualize how this could help brands reach potential millions of customers. It isn't always that simple. Brands should think carefully about whether they want to advertise on social media or focus on building relationships with followers.
But if you decide to advertise on social media, remember that it's all about finding the right balance between engagement and brand awareness.
Statistics
- 55% of respondents agree they want to book a once-in-a-lifetime vacation in 2022. (americanexpress.com)
- As experts quabble over the official call, most consumers are already experiencing economic uncertainty: 52% say their household income is unstable, up 36% from three months ago, and 73% have either reduced or maintained their overall spending levels. (junglescout.com)
- The percentage of shoppers likely or somewhat likely to purchase top social platforms increased across the board in the third quarter of 2022 compared to the second, with TikTok seeing the largest jump. (junglescout.com)
- and what they are traveling for, with 78% of respondents wanting to impact the community they visit positively.1 Eating & Shopping at Small businesses (americanexpress.com)
- Just 5% of consumers expect to wait until December to begin shopping, while more than 70% said they'd start before Thanksgiving. (junglescout.com)
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What are the new trends in the travel industry?
There are many changes taking place in the tourism and travel industry. These industries are constantly changing thanks to innovation and more technology.
There are many options to travel. People are more likely than ever to travel. We have seen an increase in the popularity of self-catering accommodation options, which means travelers can choose where they stay based on what they want to experience.
People are choosing to book holiday vacations online, rather than wait until the last minute. They do so because they want to find the best prices and value for money when they book.
Flexible payment options are offered by many companies, including monthly and yearly. Customers are able to save money as they plan their trip.
The sharing economy is another trend that is growing in popularity. To save money, people rent out their cars and spare rooms to others.
Airbnb, an app that allows users to rent out their homes and properties to guests, is also available. These services enable people to make additional income and save money.
Travelers can now connect with local businesses through social media platforms like Instagram, Twitter, and Facebook. They can also meet other travelers. This makes traveling much easier and more enjoyable.
These are just a few examples of the many innovations and changes happening in the industry. These days, there are numerous opportunities to visit and explore new countries and cultures.