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How Fashion Weeks are shifting into the digital age



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Fashion Weeks were a place to display creativity and technological innovations for a long time. Today, however, fashion weeks have moved to the digital age. Celebrities and editors can now take front row seats via video call. A recent article in Harpers Bazaar explores how this evolution has occurred.

This year's Spring/Summer 2020 season has been a pivotal year for fashion. It's evident that fashion is evolving and changing. From the first women's and men's fashion shows, to the new initiatives like the Bloom Fashion Week or the China Fashion Summit. Some of the most important names in the industry will return for the Paris, London, and New York seasons. The China Fashion Summit was held in Beijing and focused on green consumption. Portugal Fashion was first ever held in London. Additionally, the event encouraged students and teachers to participate.

Since its inception Porto has been the center of Portugal Fashion. The Alfandega do Porto acted as the nerve centre of this event. It combines indoor and outside venues to show the best in fashion and design. David Catalan, a Riojano fashion designer, showcased his collection at the Alfandega Do Porto. His Rioja-based Spanish Rioja is the natural extension to his work. His work includes monochromatic suits, light tie dyes, innovative materials and a mixture of classic and businesswear.


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Ines Torcato of Portugal Fashion and Maria Gambina of Portugal Fashion presented their collections. Their "Streetwear", which featured unusual silhouettes and large shapes, was presented by the duo. Their collection was inspired largely by the postcovid era that combines ethnic elements with innovative technologies.


Alexandra Moura was a previous exhibitor at Milan Fashion Week. This time, she participated via a live video installation. Her work was also displayed in the Vogue Italia Live Shows and Vogue Italia Live Shows. She was back at the event format Saturday at 12:30pm.

After a break in the program for a few years, Sophia Kah has been relaunched at Portugal Fashion. The designer has gained a huge following in London thanks to a new label and name. Florence Welch has been one of her biggest supporters. She wore her dresses to her mother's marriage and to her daughter’s first birthday party.

China Fashion Summit also made its debut in the Spring/Summer 2021 season. Held in the 751D PARK Fashion Cloister, the summit was themed "Building Sustainable Industry Chain." There, fashion leaders and experts from all over the world discussed the future of the fashion industry.


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Portugal Fashion International events are a great opportunity to support young fashion designers. These events are organized in partnership between Vogue Italia & the IFF. REMIX contest winners get the chance to see their creations in the prestigious Italian publication. Designers who win the title enjoy greater success.

Portuguese brands such as Estelita Mendonca, Luis Carvalho and Sofia Kah also joined the festivities. Paris Fashion Week has two events planned for them, one for autumn/winter and one for spring/summer 2020. Luis Carvalho's new summer collection features unusual details and is inspired from art deco styles of 1920s.


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FAQ

How important is Instagram in the fashion industry?

Instagram has been a popular platform for brands to network with influencers. And it's not surprising because it gives them access to a massive audience.

It's more than reaching an audience. Engagement is the key to influencer marketing. It's about building connections with your followers. It takes time.

It's all about consistency and reliability. It's about posting high quality content on a regular basis. Answering questions and comments.

Instagram is great at engaging with followers. However, it is not a good platform for selling products. These are the other social media channels that can be used.


What do teens buy most?

There's a lot of data on consumer trends, but none is actionable for us. So we had a look at the data ourselves. We wanted to see which products and services were purchased by teens. Then, we looked at how these purchases have changed in the past.

Even we were amazed by the results. Turns out, when it comes to shopping habits, teens are pretty frugal. They spend more money on clothes than any other category except books. However, when it comes technology, they spend far more than any other age.

Teens are also big spenders on mobile phones, computers, and tablets. These devices were purchased by almost 2 billion dollars last year by 13-17-year-olds.

It is notable that, while teens may spend a lot on electronic devices, they are not spending as much on apps. Less than 1% of smartphone usage by teens is devoted to apps.

It means that the majority of them use smartphones to browse the internet. They're using Facebook and Snapchat. They use Facebook and Snapchat to play games on Xbox, PlayStation, Nintendo, and Nintendo.

In short, they use their phones to connect with friends, watch videos and play music.

This is a very interesting trend. It suggests that teens are more dependent on mobiles.

They are also spending more time on TV. Teens spend more time per week watching TV than any age apart from those between 5 and 9.

There are many reasons that people watch TV. One reason they choose TV is because it is easier to manage. They prefer to use traditional media even though there are many digital options available.

Another reason is that it offers them more variety. It's a joy for children to switch channels.

It's simply fun. Teenagers love being able interact with characters onscreen, whether they're talking to their favourite celebrities or exploring new worlds where heroes can be found.

They aren't happy with the content they see. Common Sense Media's survey found that 90% parents think their children would rather see less TV if there were better shows. Two-thirds would prefer their kids to play videogames than watch TV, according to Common Sense Media.

This shouldn't be surprising. We know from experience that children who watch more TV are more likely than others to become obese. That's according to new research from Harvard University.

It was found that every additional hour of TV watching per day was associated to a 2.5-point rise in the BMI among children between 6 and 11.

Perhaps it is time to think about ways we can help our children get off the screens. Maybe we should start making sure they have healthier snacks and drinks available to them.

Or maybe we should encourage them into sports. The latest figures show that physical activity levels are declining across all age groups. It is time to change that.

Good news! There are many ways we can improve young people’s health. You just need to look at the evidence.


How does technology impact the fashion industry

Today, technology is becoming an increasingly important tool for consumers to shop and buy clothes. Smartphones and tablets are used to search through various stores and compare prices. Sometimes they use apps to scan products for instant feedback.

This is especially true when you're looking for unusual or hard to find clothing. The Internet is a great place for shopping designer goods. And thanks to online retailers, you no longer need to visit physical stores to purchase your favorite brands.


Is mobile influencing the fashion industry?

We know that mobile devices are becoming more powerful year after year. Today, they can take pictures, record videos, play music, and even surf the web. It makes sense that mobile phones can be used to check out outfits.

Some people use them to measure the size of a dress before purchasing it. Other people use them to take photos of themselves in front of mirrors.

So if you're thinking about buying a new outfit, don't forget to snap a picture with your phone!



Statistics

  • Just 5% of consumers expect to wait until December to begin shopping, while more than 70% said they'd start before Thanksgiving. (junglescout.com)
  • As experts quabble over the official call, most consumers are already experiencing economic uncertainty: 52% say their household income is unstable, up 36% from three months ago, and 73% have either reduced or maintained their overall spending levels. (junglescout.com)
  • Nearly 30% of consumers have started their holiday shopping, though 55% say rising inflation has altered their gifting and spending plans for 2022. (junglescout.com)
  • The percentage of shoppers likely or somewhat likely to purchase top social platforms increased across the board in the third quarter of 2022 compared to the second, with TikTok seeing the largest jump. (junglescout.com)
  • While 19% of respondents state they didn't travel in the past two years, other families' favorite experiences included: domestic travel (19%), beach resorts (12%), road trips (11%), international travel (10%), staycations (7%), camping (6%), and more.1 (americanexpress.com)



External Links

statista.com


bbc.com


en.wikipedia.org


mckinsey.com




How To

What are the current trends in travel?

The world of tourism and travel is experiencing many changes right now. With more technology and innovation, we are seeing how these industries are changing and evolving.

Travel is more popular than ever and there are many ways for people to go. We've seen self-catering accommodation becoming more popular. This means that travelers can choose where they want to stay based on their preferences.

Many people book their holidays online in advance, instead of waiting until the last moment. This is because they want to ensure they find the best deals and value for money when booking.

Flexible payment options are offered by many companies, including monthly and yearly. This allows customers to save money when they plan their trips.

The sharing economy is another trend becoming more popular. People are renting out their spare rooms or cars to visitors to help them save money.

Airbnb and other apps allow users to rent their homes or properties to others. These services are helping people to earn extra income as well as save money.

The rise of social media platforms, such as Instagram, Facebook, and Twitter, has made it possible for travelers to make connections with local businesses, and even meet fellow travelers. This makes travel much more enjoyable and easier.

These are just some of the many changes and innovations that are taking place in the industry. Nowadays, we have many opportunities to explore and experience new places and cultures.





 


How Fashion Weeks are shifting into the digital age