Trend forecasting is a profession where experts analyze trends and predict them for the next season. They are experts in predicting colors, textures and patterns. Trend forecasting is a global job that focuses on the most recent trends. There are many different types of trend forecasters, and the field has a variety of job descriptions.
Heuritech
Heuritech is a company which uses advanced trend forecasting technology, to assess the volume and demand for products in various markets. It analyzes millions upon millions of photos per day. It can, for example, calculate the number of striped T-shirts in a given area and predict when they will be most popular. The technology can also predict future trends based on the behavior of previous trends.
Heuritech uses a unique deep learning approach to forecast market growth. It uses historical data to predict trends for up to one year. The system lets users compare the predicted growth in different regions and segments. Fashion companies can use this information to make better decisions and improve their collections.
In 2013, two AI PhDs founded the company. After first looking at financial problems, they then turned their attention to fashion. They have a mixture of technology and fashion professionals. In 2016, the team raised EUR1.1million in seed financing. They are now looking for more capital in the next round.
Heuritech uses AI to analyze three millions posts on social networks every day. It analyses the content, volume and popularity of the posts. The data is then converted into tools that brands can use for their communication strategies. Heuritech lets luxury brands adapt their communication strategies to meet the latest trends and avoid missing out on any opportunities.
Heuritech was founded in 2013 by two Machine Learning PhDs. These researchers developed a proprietary image recognition technology that can analyze fashion images on social media. This technology is used by Heuritech to convert fashion images into trends. The company hopes that this technology will improve the fashion industry's ability to forecast demand more accurately, produce sustainable products, and achieve a unique competitive advantage.
Heuritech's trend forecasting technology relies on the scanning of millions upon millions of photos uploaded to Instagram every single day. This data allows Heuritech predict trends for months ahead and to help brands adapt their designs accordingly. The technology also helps fashion brands plan their merchandise mix more efficiently. This artificial intelligence-driven data-driven process empowers fashion brands by anticipating what's next before it becomes a real trend.
Last winter, for example, the plaid coat was the best-selling product in the fast-fashion sector. It was so loved that it was even made available for sale in the mass marketplace. Client of the company was a regional merchant for a fast-fashion label. Before making the purchase, he wanted a forecast of how plaid would sell in his region.
FAQ
What are the newest consumer trends in tourism industry?
You must be ahead of your competitors in every industry. This is the key to success. If you don't think about the behavior of consumers now, you'll be behind. It's vital to stay on top of emerging consumer trends.
Social media is the biggest trend that affects travel today. Social media has made it easier for consumers to share information about their travels and the things they did. This is a sign that travelers are becoming more aware and vocal about the experiences they have at places they visit.
Social media platforms like Facebook and Twitter allow users to share photos, videos, blogs, reviews, and opinions with friends and followers. These social media sites have a major impact on our understanding of travel destinations. Social media allows us to make better travel decisions by connecting with locals, and learning more about their culture.
Another major shift is the rise of mobile technology. People spend more time using smartphones and tablets than computers. According to ComScore, smartphone penetration increased from 23 percent to 27 percent in 2011 and 2012, respectively. The mobile phone is changing the way we communicate and interact with information. There are many apps available that will help you with almost all aspects of your life, such as booking flights, ordering food or finding directions.
The way we travel is also changing thanks to mobile technology. Our phones can be used to book hotels, view maps and read reviews. We can also make reservations for restaurants from our phones. While waiting at restaurants or museums, we can check our email and listen to music as we drive. All these new features allow us to travel more smarter, faster, & more efficiently.
Along with these two major shifts there are many smaller trends that influence travel. For instance, many people now use smartphones to search for attractions, events, or activities based in their local area. Apps such as Foursquare and Yelp helped them plan trips based on recommendations from friends. These tools are transforming the way we discover and experience cities.
Companies that offer services for tourists are growing in number. These companies offer customized tours, transportation and accommodations as well other amenities. They help visitors enjoy the city without the hassle of planning everything themselves.
Travel marketers have plenty of opportunities to capitalize on these trends. But it takes smart marketing strategies to identify which ones apply to your business and which won't matter much when attracting customers.
What's the most bought item on Amazon?
Selling products on Amazon is the fastest way to make money online. You must first determine the most popular product categories to sell on Amazon.
It is easy to see which items are selling well on Amazon.com. These items have been selling strongly for the past 30 day. The more frequently an item appears at the top of these lists the greater its chances of being a winner.
You can also see the average price per sold unit. This number tells you how much each product costs to produce and ship. This number is used to determine how profitable a product is.
Now that we've figured out the basic principles, let's take a closer look at some of the most popular categories on Amazon.
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Best Selling Books - This book category is one of Amazon.com's most important. It has been worth more than 3 billion US dollars. This category has thousands of titles.
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Home Improvement Products - People love home improvement projects and are constantly searching for ways to improve their homes and themselves. The home improvement section has hundreds of choices, from tools and equipment to furniture and lighting.
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Electronics & Computers – Whether it is a smartphone or tablet, laptop, computer desktop, digital camera, gaming console, or other electronic device they are all in high demand, buyers are eager to get them. This category includes electronic devices such as monitors or speakers, televisions, computers, microphones, headphones, laptops, mobile phones, cameras, GPS and other gadgets.
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Health and Fitness - Millions spend their time exercising and improving their health. Over 20 million fitness trackers are sold each year, and people spend big on products that will help them stay fit.
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Kitchen Gadgets – Cooking is a favourite hobby of millions of Americans. According to the National Association of Home Builders of (NAHB), nearly half of U.S. households have one or more kitchen gadgets.
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Fashion Accessories - Clothing and accessories are the ultimate accessory. People are always searching for ways to express themselves through clothing, shoes and accessories.
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Toys & Games – The toy market has seen a rapid growth since its inception. Children have so many toys and games to choose from. Toys for children come in all shapes and sizes, including action figures, dolls, board games, and video games.
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Furniture and Decor - Good-quality furniture is essential for any new property, whether it's a house, apartment condo, condo, or office. No matter how soon you intend to move into your new home, high-quality furniture can ensure that you will enjoy your space for many decades.
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Music & Movies-Music and movies are essential in our daily lives. Everybody loves to listen to great music and watch inspiring movies. People are obsessed with buying movie tickets and audio equipment every month.
That's it! These were our picks for the Top 10 best-selling products on Amazon.com. What do YOU think? Do you see any products that are missing from this list? Are you in agreement with our choices
What do teenagers buy the most?
There's a lot of data on consumer trends, but none is actionable for us. So we had a look at the data ourselves. We wanted to find out which products and services teens bought. We also looked at how the purchases have changed over the years.
Even we were surprised at the results. We were surprised to see that teens are fairly frugal when it came to shopping habits. They spend more money on clothes that any other group except books. They spend more on technology than any other age group.
Teens are also big spenders on mobile phones, computers, and tablets. These devices were used by more than 2 billion children between 13 and 17.
It is notable that, while teens may spend a lot on electronic devices, they are not spending as much on apps. The app market makes up less than one percent of all teen smartphone use.
That means most of them are using smartphones to browse the web. They use Snapchat and Facebook. They play games on Xbox, PlayStation, and Nintendo.
They use their phones for communication, video and music.
This is a fascinating trend. It suggests teens are more dependent on their phones, which is understandable considering they spend more time online.
They also spend more time watching TV. Teens watch TV more than any other age, apart from those aged between 5 and 9 years.
There are many reasons they turn to TV. One reason they choose TV is because it is easier to manage. They tend to stick with traditional media, despite having access to many digital options.
Another reason is that they have more options. Switching channels is a great way for kids to have fun. They'll switch channels often and will choose whatever's on, rather than sticking with one channel.
It's also just plain fun. Teenagers love being allowed to interact with characters in the screen, whether it be talking to their favorite celebrities, or exploring new worlds that allow them to become heroes.
For all this, they're not happy with the quality of content they're seeing. Common Sense Media found that 90% of parents would prefer their children to watch less TV if they could see better programs. And two-thirds of parents would rather their kids play video games than watch TV.
This shouldn't come as too much of a surprise. We all know that obesity is more common in children who spend more time on TV. Harvard University recently conducted research that supports these findings.
The study found that children 6-11 years old had a 2.5-point increase on their BMI for every hour they watched TV.
It might be time that we think about ways to help our children move away from screens. It might be time to make sure our kids have healthier snacks, and more drinks.
Or maybe we should encourage them into sports. The latest figures show that physical activity levels are declining across all age groups. Therefore, we must take action.
Good news is that young people can make improvements to their health. All you need to do is look at the evidence.
What is the impact of technology on the fashion industry? The answer is yes, there have been many changes.
We see a shift away from physical stores towards digital ones. eCommerce is becoming more popular.
We are also seeing changes in the way shoppers interact with retailers. They will shop any time, anywhere. But they will still like to feel special when shopping in a store.
Retailers are adapting to new ways of engaging customers. For example, they're offering mobile payment systems so shoppers can pay while browsing. You can also discover new items by downloading apps from the company.
Shoppers are also becoming more demanding. They no longer want to browse catalogs or visit websites. They want to see and feel the products firsthand. So, retailers open pop-up stores, host events and launch pop-ups for shoppers to experience new products.
Is social media having an impact on the fashion industry?
Social media's rise has been one the most important stories of recent times. Facebook has over 2 Billion users worldwide, making this one of the most important platforms in business.
It's easy to imagine how this could help brands reach millions of potential customers. However, this isn't always easy. Brands need to decide whether they want social media advertising or building relationships with their followers.
But if you decide to advertise on social media, remember that it's all about finding the right balance between engagement and brand awareness.
What are the latest consumer trends?
Because they impact our lives, consumer trends are increasingly important. They also influence the future of commerce.
The world today is changing faster than ever before. We live in an age where technology advances at an alarming rate. Our lives have become increasingly connected and mobile. Unprecedented levels of change are occurring.
This means that adaptability is key to success in the long-term. The best people are always ahead of the curve.
We are now confronted with choices that were not even possible a few years back. This presents huge opportunities for brands and businesses. It also comes with challenges.
Online shopping and eCommerce are growing because of the huge demand for convenience. Consumers want choice and options. They expect to find the right product at the right time.
They want to be able buy products and services in a way that makes sense to them. They want to be able to compare prices, read reviews and share information easily.
These changes are coming quickly and it's easy to get behind. So you must keep abreast of the latest developments and adopt strategies that help you to remain competitive.
You must focus on innovation and customer experience to succeed in this environment. These are the keys for staying ahead of your competition.
It's not enough to offer great service or sell high-quality products. You have to be innovative and create new experiences. And you must deliver exceptional customer service.
You may have heard about the term "customer obsession." It refers to the idea that if you truly care about your customers, you will exceed their expectations.
Your customers expect nothing less than the best service. This is where the problem lies. Many businesses don’t see this. Instead, they assume that they should treat customers like any other client.
They market their products by focusing on the price and features of their products.
But customers aren’t necessarily buying products and services any more. Customers now have the option of choosing from many options.
Instead of focusing on the price, think about how you can create unique value propositions. It's what will separate you from your competition.
And it's not about making something more. It's about offering something totally different.
How do you do this? You can innovate!
By being creative!
Try thinking outside the box
And, most importantly, to provide top-quality customer services.
Statistics
- Nearly 30% of consumers have started their holiday shopping, though 55% say rising inflation has altered their gifting and spending plans for 2022. (junglescout.com)
- 70% of parents surveyed agree that in 2022 they are planning to take their first international trip with their children since before the pandemic. (americanexpress.com)
- 55% of respondents agree they want to book a once-in-a-lifetime vacation in 2022. (americanexpress.com)
- OTC Medicine 57% Beauty & Personal Care 52% Vitamins & Dietary Supplements 51% Home & Kitchen 47% Top retailers where consumers are shopping in 1. (junglescout.com)
- and what they are traveling for, with 78% of respondents wanting to impact the community they visit positively.1 Eating & Shopping at Small businesses (americanexpress.com)
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How To
Where are the travellers headed?
Travelers are looking for inspiration, adventure and local culture.
The world is shrinking. More people travel frequently. Tourism is growing faster that any other industry. Retail is now more important than tourism.
Travel is becoming cheaper, easier, safer and more convenient in a globalized society. However, there is still much to be done.
The best places to travel are those that inspire and provide authentic cultural experiences.
They want to see new places, meet new friends, and experience something new.
They also want to feel secure when on vacation. They want assurance that they will be safe returning home after being robbed or assaulted.
Safety is not the only thing that matters. Travelers also want to enjoy themselves while they're away. They want to explore new cities, restaurants, sights, and activities.
They want to make friends along the way and learn about the cultures of the countries they visit.
These are just a few of the many reasons visitors flock to tourist attractions like Universal Studios Hollywood, SeaWorld Orlando and SeaWorld Orlando.
There are vast differences between these locations and those of the average hotel chain. These are destination resorts.
They offer guests amazing food and entertainment as well breathtaking views and unique experiences.
Theme parks have many of the best-known and most visited hotels around the globe. Theme parks are often the top 10 destinations for international tourists.
Tokyo Disneyland, Japan's most famous tourist spot, is an example. Since 2012, it has been voted the number one spot in TripAdvisor’s Travellers Choice Awards.
And according to the National Geographic Society, Tokyo Disneyland was the best place for families to visit in 2019.
It was ranked 3rd on their list of top 50 family-friendly places around the world.
Disneyland Paris came in second. Universal Studios Hollywood was third.
This could be the right place to start if you are searching for a great theme park location.