Using trend forecasting to create an assortment plan for a brand is a crucial way for retailers to avoid overstock and keep their inventory in sync with consumer demand. It can also be used to help retailers produce clothes that are appealing to their customers.
Lululemon uses trend forecasting to anticipate the needs of their customers. The company can use social media trends to design a collection based upon current consumer preferences and avoid fashion blunders. This will enable them to make the best choices for their customers and help them move towards a sustainable future.
The trend forecasting tool can be used by Superdry to help it better understand its customers' wants and needs. They can incorporate this data into their design planning, and increase relevancy by collaborating. They can also use it for creating collections that align with their brand's identity and staying ahead of the fashion curve. To appeal to the same consumer groups, they could create a collection with stripes in both men's and women’s apparel.
Superdry can also use trend prediction to determine which fabrics and colors are most in demand for upcoming collections. For women's Winter ’21 collections, stripes are forecasted to remain a safe bet. This is a pattern that appeals both to men and women, even though visibility will be -22% for stripes.
Another trend that can be used for creating collections is velvet and checked print. These prints are more unpredictable than other trends so it is important to plan ahead. In the US, velvet is forecast to have a medium magnitude in market demand potential. However, checked prints are expected to exhibit a totally different behavior.
For Spring 2021, orange-red will be a popular color for women. This is expected to have a universal appeal and be a fashion hit among all consumers. This trend is unlikely to be as popular in Winter 21. Therefore, Lululemon should explore other prints for Spring 2022.
Shirt jackets are a core category for Gen Zers' everyday attire. A safe choice is also the large-sized sweatshirt. Lululemon is able to combine both these trends to make a range that is suitable for all ages. Lululemon may not be able to produce clothes that are in keeping with their customers' tastes. This could lead to inventory being wasted and the possibility of running out.
C&A can make better stocking decisions because of trend forecasting. They will reduce inventory and eliminate waste in the production process, creating an assortment that fulfills consumer demand. This will allow the retailer to expand beyond its existing markets.
C&A is a multi-national retailer that has a long history in apparel. They have several daughter brands that support them in their pursuit of fashion-forward apparel, as well as becoming a leader for sustainability. They are fast becoming leaders in this area due to their strong commitment to transparency. They also have a large consumer base, so they can ensure that their assortment meets their target audience's needs.
FAQ
What role does Instagram play for the fashion industry
Instagram is one of the most popular platforms for brands and influencers to connect. It's no surprise, as it allows them to reach a large audience.
But reaching an audience is only part of the equation. Influencer marketing is all about engaging. It's about building relationships and trust with your followers. That takes time.
It is about consistency, reliability, and trust. About regularly posting quality content. Answering questions and comments.
It's great for connecting with your fans on Instagram. It doesn't work well when it comes to selling products. That's where other social media channels come in.
Are social media platforms having an effect on the fashion business?
One of the most significant stories in recent years has been the rise of social media. Facebook is one of the most important platforms to help businesses. It has more than 2 billion users around the world.
It's easy for people to visualize how this could help brands reach potential millions of customers. It isn't always that simple. Brands need to decide whether they want social media advertising or building relationships with their followers.
But if you decide to advertise on social media, remember that it's all about finding the right balance between engagement and brand awareness.
How will consumer habits change after COVID-19?
We all know that people are buying less right now. It doesn't necessarily mean that they won’t want to spend more on themselves in the future.
You should go shopping now if you're planning to. You might even find that shopping is more enjoyable than you thought.
Although there are less people in malls, you still have many options. Just remember to stay safe and follow social distancing guidelines.
Make sure to wash your hands frequently. This simple step can help to prevent the spread and spread of coronavirus.
Now that we've seen some trends that will influence retail's future, let us take a closer glance at what's on the horizon.
Statistics
- and what they are traveling for, with 78% of respondents wanting to impact the community they visit positively.1 Eating & Shopping at Small businesses (americanexpress.com)
- Nearly 30% of consumers have started their holiday shopping, though 55% say rising inflation has altered their gifting and spending plans for 2022. (junglescout.com)
- 55% of respondents agree they want to book a once-in-a-lifetime vacation in 2022. (americanexpress.com)
- OTC Medicine 57% Beauty & Personal Care 52% Vitamins & Dietary Supplements 51% Home & Kitchen 47% Top retailers where consumers are shopping in 1. (junglescout.com)
- 70% of parents surveyed agree that in 2022 they are planning to take their first international trip with their children since before the pandemic. (americanexpress.com)
External Links
How To
What are the latest trends in the travel industry
There are many changes taking place in the tourism and travel industry. These industries are constantly changing thanks to innovation and more technology.
There are many options to travel. People are more likely than ever to travel. Self-catering accommodation has seen a rise in popularity, which allows travelers to choose where and when they wish to stay.
A growing number of people prefer to book holidays online and ahead of time, as opposed to waiting until the last minute. Because they want to get the best price and value when they book, they do this.
Many companies offer flexible payment plans that can be arranged monthly or annually. This allows customers to plan their trips more efficiently and save money.
Another trend that is becoming increasingly popular is the sharing economy. People are renting out their spare rooms or cars to visitors to help them save money.
Airbnb, an app that allows users to rent out their homes and properties to guests, is also available. These services allow people to save money and earn additional income.
Travelers can now connect with local businesses through social media platforms like Instagram, Twitter, and Facebook. They can also meet other travelers. This is making the whole travel experience much easier and more enjoyable.
These are just some of the many changes and innovations that are taking place in the industry. These days, there are numerous opportunities to visit and explore new countries and cultures.