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How Fashion Weeks are Moving Into the Digital Age



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Fashion Weeks have long been a showcase for creativity and technological innovation. Today, however, fashion weeks have moved to the digital age. Celebrities and editors can now take front row seats via video call. Harpers Bazaar recently explored how this has happened.

This year's spring/summer 2021 season was a significant year in fashion. From the first official men's and women's shows to new initiatives such as the Bloom Fashion Week and the China Fashion Summit, it's clear that the industry is changing and evolving. For the Paris, London and New York seasons, some of the top names in business will be returning. The China Fashion Summit was held in Beijing and focused on green consumption. Portugal Fashion was first ever held in London. The event also encouraged participation from fashion schools and courses.

Since its inception, Porto has been at the center of Portugal Fashion. The Alfandega do Porto served as the nerve center for the event. This venue combined both indoors and outdoors venues to showcase the best fashion design. David Catalan, a Riojano fashion designer, showcased his collection at the Alfandega Do Porto. His Rioja, Spain-based Rioja inspired his work. He suggests monochromatic suits as well light tie-dyes and innovative materials.


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Ines Turcato and Maria Gambina, both Portuguese fashion designers, presented their collections at Portugal Fashion 47. The "Streetwear" collection featured unconventional silhouettes, wide-legged shapes and a variety of fabrics. Their collection was inspired in part by the post-covid era which blends ethnic elements with modern technologies.


Alexandra Moura previously showed her work at Milan Fashion Week. She participated in the event with a video projection. Her work was also featured on the Vogue Italia Live and Vogue Italia Live shows. On Saturday, she returned to the event format at 12:30pm.

Sophia Kah's program has been discontinued for a while. This designer is gaining a large following on the London fashion scene with a new brand, a label, and a return of the Comporta style. Florence Welch, her mother's bride and her daughter's birthday party guest, is one of her biggest admirers.

China Fashion Summit was also debut at the Spring/Summer 2021 Season. The summit, which was held in the 751D PARK fashion cloister, was titled "Building Sustainable Industry Chain." There, fashion leaders and experts from all over the world discussed the future of the fashion industry.


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Portugal Fashion International is a platform to support young designers. These events are in partnership with Vogue Italia as well as the IFF. REMIX contest winners get the chance to see their creations in the prestigious Italian publication. Designers who are awarded the title have greater success.

The festivities were also attended by Estelita Mendonca and Luis Carvalho, as well as Sofia Kah and Sofia Kah from Portugal. Paris Fashion Week hosts two events: one for fall/winter, the other for spring/summer 20,21. Luis Carvalho’s spring collection is inspired in part by art deco styles that were popularized in the 1920s. It also features some unexpected details.


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FAQ

Is social media having an impact on the fashion industry?

Social media's rise has been one the most important stories of recent times. Facebook is one of the most important platforms to help businesses. It has more than 2 billion users around the world.

It is easy for brands to envision how this could help them reach millions of customers. It isn't always that simple. Brands need to think about whether or not they want to use social media for advertising.

Remember that social media advertising is all about finding the right balance in engagement and brand awareness.


How will COVID-19 affect consumer behaviour?

We all know that people are buying less right now. This doesn't mean people won't want money to spend on themselves in future.

It's a great time to shop at your favorite stores if shopping is something you want to do. It is possible that you will find shopping enjoyable than ever.

There may be fewer people at malls but there are still many options. You should always be safe and observe social distancing regulations.

Make sure to wash your hands frequently. This simple step can help to prevent the spread and spread of coronavirus.

We've already seen the trends that will shape retail's future. Let's now look closer at what's new.


What will be the fashion industry's future by 2022

We expect fashion to continue its upward trajectory in 2022. However, we've seen the pace of change accelerate as evidenced by recent events.

Technology is changing everything, from the way we communicate to how our travel and how we purchase products to how content is consumed.

It is only going to get faster. We predict that AI will power almost all aspects life in 2022.

From personal assistants such Siri and Alexa to self driving cars and smart home systems, AI is changing everything. AI will transform industries across the board, including fashion. It will allow designers to create beautiful clothes by 3D printing and enable consumers to personalize their wardrobes online.



Statistics

  • OTC Medicine 57% Beauty & Personal Care 52% Vitamins & Dietary Supplements 51% Home & Kitchen 47% Top retailers where consumers are shopping in 1. (junglescout.com)
  • Nearly 30% of consumers have started their holiday shopping, though 55% say rising inflation has altered their gifting and spending plans for 2022. (junglescout.com)
  • While 19% of respondents state they didn't travel in the past two years, other families' favorite experiences included: domestic travel (19%), beach resorts (12%), road trips (11%), international travel (10%), staycations (7%), camping (6%), and more.1 (americanexpress.com)
  • As experts quabble over the official call, most consumers are already experiencing economic uncertainty: 52% say their household income is unstable, up 36% from three months ago, and 73% have either reduced or maintained their overall spending levels. (junglescout.com)
  • The percentage of shoppers likely or somewhat likely to purchase top social platforms increased across the board in the third quarter of 2022 compared to the second, with TikTok seeing the largest jump. (junglescout.com)



External Links

statista.com


mckinsey.com


bloomberg.com


bbc.com




How To

What are some examples?

Trends indicate shifts in consumption patterns.

While there may be an element of unpredictability to them, they tend to follow a pattern. There are two types of trends; cyclical and secular.

It is common for cycles to repeat itself over time. Three decades of economic growth has resulted in consumers spending more every year. These cycles are often short-lived. For example, the recession caused a drop in spending over the past decade.

Secular trends are long-term changes that occur over longer periods. The internet and mobile phones are two examples. These trends are frequently driven by changes in tastes and lifestyles, so they do not necessarily correlate to economic activity.

Online shopping is the most prominent trend. Consumers are increasingly turning away from traditional brick-and-mortar stores and purchasing goods online. The rise of eCommerce is another major trend. eCommerce has seen an increase in popularity and sales than physical retailing over the past few years.

Another important trend is the increase in social media usage. Millions of people use social media worldwide. People use online platforms like Facebook, Twitter Instagram, Pinterest, Snapchat and Instagram to share information, express their opinions, and communicate with loved ones.

A third trend is the growing use of wearable technology. Smartwatches are becoming increasingly popular, as well as smart clothing and fitness trackers. Wearable tech devices enable us to measure our health and well-being, monitor our environment, and interact with the world.





 


How Fashion Weeks are Moving Into the Digital Age