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How Fashion Weeks are shifting into the digital age



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Fashion Weeks have been a platform for technological innovation and creativity for years. Today's fashion weeks are a showcase for creativity and technological innovation. However, editors and celebrities have taken the front row via video-call. Harpers Bazaar recently examined how this transformation has taken place.

This year's Spring/Summer 2020 season has been a pivotal year for fashion. The industry is constantly changing, evident in the official first men's and womens shows as well as new initiatives such the Bloom Fashion Week (China Fashion Summit) and other events like the China Fashion Summit. Some of the most important names in the industry will return for the Paris, London, and New York seasons. The China Fashion Summit, Beijing, was focused on green consumption. This was also the first occasion that Portugal Fashion was held at London. The event also encouraged the participation of fashion courses and schools.

Since its inception Porto has been the center of Portugal Fashion. The Alfandega do Porto acted as the nerve centre of this event. It combines indoor and outside venues to show the best in fashion and design. David Catalan, a Riojano fashion designer, showcased his collection at the Alfandega Do Porto. His Rioja in Spain is an extension of his work. His work includes monochromatic suits, light tie dyes, innovative materials and a mixture of classic and businesswear.


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Ines Torcato of Portugal Fashion and Maria Gambina of Portugal Fashion presented their collections. Their streetwear featured unusual silhouettes with wide cuts. Their collection was inspired by the post-covid era, which combines ethnic elements with new technologies.


Alexandra Moura was a previous exhibitor at Milan Fashion Week. This time, she participated via a live video installation. Her work was also displayed in the Vogue Italia Live Shows and Vogue Italia Live Shows. She returned Saturday at 12:30pm to the event format.

Sophia Kah is back at Portugal Fashion, following a long hiatus. With a new name, a new label, and a return to the Comporta style of presentation, this designer has gained a large following in the London scene. Florence Welch has been one of her biggest supporters. She wore her dresses to her mother's marriage and to her daughter’s first birthday party.

China Fashion Summit also made its debut in the Spring/Summer 2021 season. The summit took place in the 751D PARK Fashion Cloister and was entitled "Building Sustainable Industry Chain." Fashion leaders and experts from around the world met to discuss the future of fashion.


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Portugal Fashion International events are a great opportunity to support young fashion designers. They are in collaboration with Vogue Italia, the IFF and other fashion magazines. Winners of the REMIX contest have the opportunity to see their creations in the prestigious Italian magazine. The title is awarded to the top designers, who go on to greater success.

Portuguese brands like Estelita Mendonca, Luis Carvalho and Sofia Kah were also present at the festivities. Paris Fashion Week will host two events, one for the winter season and one to celebrate the spring/summer 2021 seasons. Luis Carvalho's Summer Collection is inspired by the art deco styles from the 1920s, and includes unexpected details.





FAQ

What can consumers purchase post-pandemic?

Consumers will continue purchasing products that can help them live a healthier life and protect them from illness. This includes foods like snacks, drinks, petfood, and supplements.

They also tend spend more on their health insurance which is expected to rise by 10% each year over the next decade.

We expect the biggest shift to be in wellness and prevention. Products that promote healthy lifestyles, and prevent disease will be sought after by consumers.

This means we need to invest in products that make it easier to sleep, lessen stress, and keep our hair and skin looking young.

Healthy living will become more important to shoppers because of the pandemic, leading to higher spending on preventive care.


What are the emerging consumer trends in tourist?

The key to success in any industry is to stay ahead of the curve. If you don't pay attention to how consumers behave, you will fall behind. It's vital to stay on top of emerging consumer trends.

Social media is the biggest trend that affects travel today. Consumers share more information about where they go, what they do there, and what they feel about it. Travelers are now more aware of their surroundings and sharing their experiences.

Social media platforms like Facebook and Twitter allow users to share photos, videos, blogs, reviews, and opinions with friends and followers. These social media sites have a major impact on our understanding of travel destinations. Social media makes us better travelers by helping us connect with locals and learn more about local culture.

Another important change is the rapid growth of mobile tech. People are spending more time on smartphones and tablets than computers. ComScore says that smartphone penetration rose from 23 percent in 2011 up to 27 percent last. The mobile phone is changing the way we communicate and interact with information. Apps are available for nearly every aspect of your life: booking flights, ordering food and finding directions.

Mobile technology is changing our travel habits. Mobile technology is changing the way we travel. With our smartphones, we can view maps, make reservations, and even read reviews. While we wait at restaurants and museums, our phones can be used to check email. We can also listen while driving. All these new features allow us to travel more smarter, faster, & more efficiently.

In addition to these two major shifts, several smaller trends affect travel. People use their smartphones to locate attractions, events and activities in their area. Foursquare, Yelp and other apps have helped people plan trips based off recommendations from friends. These tools are changing how we discover and experience cities.

Companies offering services to tourists are increasing in number. These companies offer customized tours as well as transportation, accommodations, or other amenities. These companies make it easy for visitors to enjoy the city, without having to plan everything.

As you can see, there are plenty of opportunities for travel marketers to capitalize on the latest trends. But it takes smart marketing strategies to identify which ones apply to your business and which won't matter much when attracting customers.


Is social media having an impact on the fashion industry?

The rise and popularity of social media is one of the most exciting stories of recent years. Facebook is one of the most important platforms to help businesses. It has more than 2 billion users around the world.

It is easy for brands to envision how this could help them reach millions of customers. It isn't always that simple. Brands must decide whether to spend money on social media or build relationships with followers.

It's important to balance engagement with brand awareness when you advertise on social media.


What will happen to virtual experiences after the pandemic?

The world we live today is more connected than ever before. We communicate quicker, share information, collaborate across borders.

As technology evolves, so will our interactions with one another and with the environment.

Virtual reality (VR), is the next frontier of this evolution. Virtual worlds have the potential to change how we learn, do business, and play.

VR can be a very exciting option for consumers. However, it is also a potential tool to exploit vulnerable people.

Experts warn VR headsets are a potential tool for cybercriminals in order to seduce unsuspecting victims into phishing schemes and scams.

This means that it is essential to review the privacy policies and terms of service before you buy a headset.

You must also ensure that the company you select is reputable.

Review sites are a great place to start your research. Ask friends and family for their opinions. There is a good chance that someone will try to sell you something. You should look for independent sites that offer detailed reviews.

Many companies include terms and conditions of service and privacy policies in their packaging. It is easy to locate and review them.

If you aren't satisfied with your purchase, contact the retailer right away.


What role does Instagram play within the fashion industry

Instagram is a great platform for brands to connect and collaborate with influencers. It's no surprise, as it allows them to reach a large audience.

But reaching an audience is only part of the equation. Engagement is the key to influencer marketing. It's all about creating relationships with your followers. And that takes time.

It's about being consistent and reliable. Quality content should be posted regularly. And about responding to comments and questions.

It's great for connecting with your fans on Instagram. However, Instagram isn't a great platform to sell products. Here's where social media platforms come in.


What's the most purchased item on Amazon?

There is no better way to make money online than selling products on Amazon. But to do it right, you must determine which product categories are the most popular ones.

Look at Amazon.com's top sellers to find out what is selling best. These items have been selling well over the past 30 days. This means that the more items appear at the top, the more likely it is to be a winner.

You can also see the average price per sold unit. This number indicates how much each product is cost to produce and ship. This number is used to determine how profitable a product is.

Let's now look at the most popular Amazon categories.

  1. Best Selling Books - This book category is one of Amazon.com's most important. It has been worth more than 3 billion US dollars. This category includes thousands of titles.
  2. Home Improvement Products. People love home projects and are constantly on the lookout to improve their houses and lives. The home improvement section offers hundreds of options, from tools and appliances to furniture and lighting.
  3. Electronics & Computers - Whether it's a smartphone, tablet, laptop, desktop computer, digital camera, gaming system, or any other electronic device, people are eager to buy them. Electronics include televisions, monitors and speakers as well as headphones, tablets, laptops and cell phones.
  4. Health & fitness - Millions of people spend a lot of time training and improving their physical health. Over 20 million fitness trackers are sold each year, and people spend big on products that will help them stay fit.
  5. Kitchen Gadgets- Millions of Americans enjoy cooking. According to the National Association of Home Builders, nearly half of American households have at least one kitchen gadget.
  6. Clothes and accessories - If you're looking for fashion accessories, clothing is your best option. The people of the world are always on the lookout for ways to express and enhance their style.
  7. Toys & Games - The toy industry has grown by leaps and bounds since its inception because children have many fun things to play with today. You can find toys for children in every shape and size, from dolls to action figures, to board games to video gaming, toy cars to toy trucks.
  8. Furniture & Decor - If you're planning a new house, apartment, condo, or office space, you'll want to invest in good-quality furniture. It doesn't really matter if your goal is to move into your new space in six months or two years. High-quality furniture will allow you to enjoy your home for many years.
  9. Music and Movies - Music is an essential part of everyday life. Everybody loves to listen to great music and watch inspiring movies. Every month, audio equipment is purchased and movie tickets are bought in droves.

That's it! These were our top 10 Amazon.com best-selling products. What do you think? Do you see any products that are missing from this list? Do you agree with our choices?



Statistics

  • 70% of parents surveyed agree that in 2022 they are planning to take their first international trip with their children since before the pandemic. (americanexpress.com)
  • 55% of respondents agree they want to book a once-in-a-lifetime vacation in 2022. (americanexpress.com)
  • and what they are traveling for, with 78% of respondents wanting to impact the community they visit positively.1 Eating & Shopping at Small businesses (americanexpress.com)
  • 56% of respondents stated they held off on traveling for major entertainment events last year, but have plans to return to these events this year.1 (americanexpress.com)
  • Nearly 30% of consumers have started their holiday shopping, though 55% say rising inflation has altered their gifting and spending plans for 2022. (junglescout.com)



External Links

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How To

What are the latest trends in the travel industry

The world of tourism and travel is experiencing many changes right now. With more technology and innovation, we are seeing how these industries are changing and evolving.

Travel is more popular than ever and there are many ways for people to go. We have seen an increase in the popularity of self-catering accommodation options, which means travelers can choose where they stay based on what they want to experience.

People are choosing to book holiday vacations online, rather than wait until the last minute. This is because they want to ensure they find the best deals and value for money when booking.

Many companies also offer flexible payment plans, such as monthly or yearly. This allows customers to plan their trips more efficiently and save money.

The sharing economy is another trend becoming more popular. Sharing economy: People rent out their cars or spare rooms to guests to save money.

Airbnb is one of many apps that allow you to rent your home or property to other people. These services can help people save money as well as earn extra income.

The rise in popularity of social media platforms like Instagram, Facebook and Twitter has allowed travelers to connect with local business and meet fellow travellers. This makes traveling much easier and more enjoyable.

These are just a few examples of the many innovations and changes happening in the industry. We have many options to travel and experience new cultures and places.





 


How Fashion Weeks are shifting into the digital age