Digital Lavender is a soothing and restful color that helps to create a calming atmosphere. This color is associated with creativity and deep thinking. It is associated with well-being and health.
While lavender has been an appealing color to consumers for decades, it is also a gender-inclusive colour, making it a popular choice for brands and retailers that want to reach both sexes. It's also a great complement to other trendy colors.
Accordingly, the hue has already been in high demand in the fashion and consumer electronics sectors. WGSN Trend Forecasting has forecasted that it will be the Color of the YEAR for 2023. This prediction is based both on its association to digital and health, as well growing interest in wellbeing.
The hue is also said to symbolize calmness and balance. It's a perfect compliment to other popular colors like yellow. It's also a great color for mood-boosting lighting. It will be used among others for wearables, digital therapy products, smart fitness and digital health products.
WGSN predicts a rise of digital wellness in the future. This will include a stronger focus on health, fitness, and overall wellbeing. Consumers place a high emphasis on their mental and physical health and seek out a positive and uplifting environment. Consequently, healing rituals and mindfulness are becoming more prevalent. Digital lavender is therefore expected to increase in demand.
According to WGSN, Digital Lavender is a great fit for all types of products that will appeal to customers. This is especially true for smart fitness products, sleep products and other training-related products. It's also important for home decor accessories because it can promote a peaceful and calming environment. It is a color consumers can use to find the right balance of technology and nature.
WGSN predicts Digital Lavender to expand into all categories of fashion products. By 2023, the hue will be seen across a wide range of industries, from interiors and fashion to consumer electronics.
WGSN has collaborated with color expert Coloro to identify this year's color trends. They drew inspiration from Mercedes-Benz’s "living animal" vehicle. Additionally, they have studied how the world is adjusting after a period of uncertainty, and how color will play a role in that. They predict that video games will become more popular, with low-impact circular sources gaining greater appeal.
Coloro and WGSN believe that Digital Lavender will become more important in the future. The color has a strong tie to the health and wellness sectors, and is a direct link to the growth of the mental health movement. In fact, the hue has already appeared in loungewear collections from brands like Lululemon and Pangaia.
In the future, the hue will be featured in a range of products, from virtual beauty filters and e-commerce sites to home decor accessories. This color can also be used in tech elements such as a TV equipped with a VESA accessory.
FAQ
What are Gen Z interested in 2022?
Preparation is key to the future. This means knowing where we are and how we can get there. This requires us to look at the trends in our world more often.
It also involves looking ahead and anticipating new technologies and innovations that will transform our lives and work.
This is why we are here to learn, share knowledge, and help each other solve problems. Because the future depends upon us. It is our job to make it a bright one.
It is important to examine the past and plan for the future. We need data to do this. It's a lot of it. Data that shows what young people want to know now and in five year's time.
Data that shows what motivates people and what frustrates them. Data that can help us understand what's most important to them.
What role does Instagram play for the fashion industry
Instagram is a great platform for brands to connect and collaborate with influencers. It's no surprise, as it allows them to reach a large audience.
However, it is not about reaching an audience. Influencer marketing is all about engaging. It's about building connections with your followers. It takes time.
It's all about consistency and reliability. About posting quality content regularly. And about responding to comments and questions.
Instagram is great for engaging with fans. It doesn't work well when it comes to selling products. This is where social media comes in.
Are social media platforms having any effect on the fashion industry?
The rise of social media has been one of the biggest stories of recent years. Facebook has over 2 Billion users worldwide, making this one of the most important platforms in business.
It is easy to see how this could help brands reach millions more potential customers. However, it's not always straightforward. Brands need to decide whether they want social media advertising or building relationships with their followers.
However, if you do decide to advertise via social media, it is important to find the right balance between brand awareness and engagement.
What trends do you predict for the fashion industry in 2023?
The future is unpredictable. We can expect two major trends to continue when it comes fashion. Athleisure has been a rising trend. Athleisure is already gaining popularity, from yoga pants to shorts and tanks to sweatpants and sweatshirts.
However, it is not just clothing companies that are going casual. They are even being worn by athletes. Athleisure is becoming increasingly popular with athletes. Serena Williams, for example, wore an athleisure suit while she played against Naomi Osaka.
Personalized products are another trend that will not stop. Brands like Nike have started creating shoes that fit each person's feet.
As technology advances, we'll likely see more developments in wearable tech. We may also see a shift in the way we shop. With self-service kiosks becoming more common, mobile apps could become popular that allow us to customize our outfits.
How will the COVID-19 change consumer behavior?
We all know that people buy less right now. But that doesn't make them less likely to want to spend their money later.
If you are planning on shopping, this is the best time to visit your favorite stores. You might find yourself shopping more than you ever thought possible.
Although there are less people in malls, you still have many options. Be safe and respect social distancing rules.
And don't forget to wash your hands frequently. This simple action can prevent the spread o coronavirus.
Now that we've seen some trends that will influence retail's future, let us take a closer glance at what's on the horizon.
Statistics
- As experts quabble over the official call, most consumers are already experiencing economic uncertainty: 52% say their household income is unstable, up 36% from three months ago, and 73% have either reduced or maintained their overall spending levels. (junglescout.com)
- 56% of respondents stated they held off on traveling for major entertainment events last year, but have plans to return to these events this year.1 (americanexpress.com)
- Nearly 30% of consumers have started their holiday shopping, though 55% say rising inflation has altered their gifting and spending plans for 2022. (junglescout.com)
- 55% of respondents agree they want to book a once-in-a-lifetime vacation in 2022. (americanexpress.com)
- OTC Medicine 57% Beauty & Personal Care 52% Vitamins & Dietary Supplements 51% Home & Kitchen 47% Top retailers where consumers are shopping in 1. (junglescout.com)
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How To
What trends will impact the travel industry?
The world is changing rapidly, and our business model is evolving as well. When we refer to the digital revolution, we don't just mean the internet. It's about technology's impact on us all and driving change across industries.
The industry is set to undergo significant changes over the next few years. Here are five areas where the industry is expected to continue to change:
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Customer Experience
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Technology
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Mobile
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Social Media
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Connectivity
These are just a few of the many trends that will influence our lives. Let's take a closer look at each of these areas.
When it comes to booking holiday vacations, customers are increasingly sophisticated and demanding. In fact, according to Accenture, travelers expect to spend $8 trillion on holiday trips globally by 2020. That means brands must invest heavily in customer service and ensure customers feel valued and appreciated throughout the journey.