Fashion Weeks have been a platform for technological innovation and creativity for years. Fashion weeks today have moved into the digital age. Editors and celebrities now enjoy front row seats via video-call. Harpers Bazaar's recent article explores this evolution.
This year's spring/summer 2021 season was a significant year in fashion. From the first official men's and women's shows to new initiatives such as the Bloom Fashion Week and the China Fashion Summit, it's clear that the industry is changing and evolving. For the Paris, London and New York seasons, some of the top names in business will be returning. The China Fashion Summit in Beijing aimed to promote green consumption. This was also the first occasion that Portugal Fashion was held at London. It also encouraged participation by fashion schools and courses.
Porto has been the heart of Portugal Fashion since its inception. The Alfandega do Porto was at the center of this week's event. It combined indoor and outdoor venues to bring you the best in fashion design. David Catalan, a Riojano fashion designer, showcased his collection at the Alfandega Do Porto. His work is a natural extension of his Rioja, in Spain. He designs monochromatic suits with light tie-dyes and innovative fabrics.
Ines Torcato (Portuguese fashion designer) and Maria Gambina (Portugal fashion designer) presented their collections to the 47th Portugal Fashion. Their streetwear featured unusual silhouettes with wide cuts. Their collection was inspired in part by the post-covid era which blends ethnic elements with modern technologies.
Alexandra Moura was a previous exhibitor at Milan Fashion Week. This time, she participated via a live video installation. Her work was also included in Vogue Italia Live and Vogue Italia Live. She was back at the event format Saturday at 12:30pm.
After a break in the program for a few years, Sophia Kah has been relaunched at Portugal Fashion. The designer has gained a huge following in London thanks to a new label and name. Florence Welch has been one of her biggest supporters. She wore her dresses to her mother's marriage and to her daughter’s first birthday party.
China Fashion Summit was also debut at the Spring/Summer 2021 Season. The summit, which was held in the 751D PARK fashion cloister, was titled "Building Sustainable Industry Chain." The summit was attended by fashion experts and leaders from around the globe who discussed the future direction of the fashion industry.
Portugal Fashion International events are a great opportunity to support young fashion designers. These are organized in partnership with Vogue Italia and the IFF. Through the REMIX contest, winners are given a chance to see their creations featured in the prestigious Italian magazine. Designers who win the title enjoy greater success.
Portuguese brands like Estelita Mendonca, Luis Carvalho and Sofia Kah were also present at the festivities. They have two events scheduled at the Paris Fashion Week, one for the autumn/winter season and the other for the spring/summer 2021 season. Meanwhile, Luis Carvalho's summer collection is inspired by art deco styles of the 1920s and features unexpected details.
FAQ
What are teenagers most likely to buy?
There's a lot of data on consumer trends, but none is actionable for us. We decided to take a look at the data. We wanted to see which products and services were purchased by teens. We also looked at how the purchases have changed over the years.
Even us were shocked by the results. It turns out that teens are very frugal when it comes shopping habits. They spend more money on clothes that any other group except books. But when it comes to technology, they're spending far more than any other age group.
Teens are big consumers of mobile phones, tablets, and computers. These devices were spent by teens aged 13-17 in the last year, totaling almost $2 billion.
The thing that stands out about teens is their lack of spending on apps. The app market makes up less than one percent of all teen smartphone use.
Most of them are now using smartphones to surf the Internet. They're using Facebook and Snapchat. They enjoy games on Xbox and PlayStation.
They use their phones to communicate with friends, listen to music, and watch videos.
Now that's an interesting trend because it suggests that teens are increasingly relying on their mobiles, which makes sense given that they spend more time online.
They are also spending more time on TV. Teens are now spending more time on TV per week than any other age group, except for children between the ages of 5 and 9.
There are many reasons that people watch TV. One reason they choose TV is because it is easier to manage. They are more likely to stick to traditional media even though they have access to digital options.
They also have more choice. Children love to switch channels and will often choose other channels over one.
Finally, it's just plain enjoyable. Teenagers like being able to interact with characters on screen, whether it's talking to their favorite celebrities or exploring worlds where they can become heroes themselves.
For all this, they're not happy with the quality of content they're seeing. Common Sense Media found that 90% of parents would prefer their children to watch less TV if they could see better programs. Two-thirds say their kids would rather play video than watch TV.
This should not be surprising. After all, we know that kids who spend more time watching TV are more likely to be obese. Harvard University's new research supports this conclusion.
It found that for children aged 6 to 11, each hour more TV was associated with 2.5 points higher BMI.
Maybe it's high time that we start thinking about ways to get our kids off of screens. Perhaps we should make sure that they have healthy snacks and beverages available.
Or maybe we should encourage them into sports. The latest data shows that physical activity levels have declined across all age categories. It is time to change that.
Good news is that young people can make improvements to their health. Look at the evidence.
What are the latest consumer trends in tourism?
To be successful in any industry, you must stay ahead of the curve. You'll be left behind if you aren't thinking about how consumers behave now. It's crucial to be aware of emerging consumer trends.
The rise of social media is the most important trend impacting travel. Consumers share more information about where they go, what they do there, and what they feel about it. This is a sign that travelers are becoming more aware and vocal about the experiences they have at places they visit.
Twitter and Facebook are social media platforms that allow users to share photos with friends and followers. These social media platforms are helping to shape our knowledge of places. Social media makes us better travelers by helping us connect with locals and learn more about local culture.
Another important change is the rapid growth of mobile tech. People are spending more time on smartphones and tablets than computers. In fact, according to ComScore, smartphone penetration grew from 23 percent in 2011 to 27 percent last year. Mobile devices have changed the way we interact with information and communicate. There are apps for almost every aspect of life, including booking flights, ordering food, checking weather forecasts, finding directions, and watching movies.
Mobile technology is revolutionizing the way we travel. You can make hotel reservations, view maps, review restaurants, and book hotels from your phone. While we wait at restaurants and museums, our phones can be used to check email. We can also listen while driving. All these changes mean we're traveling smarter, faster, and more efficiently.
These two big shifts are not the only ones that affect travel. There are also many smaller trends that impact travel. People use their smartphones to locate attractions, events and activities in their area. Foursquare and Yelp apps helped people plan trips based upon recommendations from their friends. These apps are changing the way we experience and discover cities.
There are also a growing number of companies offering services aimed specifically at tourists. These companies offer customized tours as well as transportation, accommodations, or other amenities. They make it possible for tourists to have a great time in the city and not have to worry about planning.
As you can see, there are plenty of opportunities for travel marketers to capitalize on the latest trends. However, it takes smart marketing strategies and a good business strategy to recognize which trends apply to your company and which don't.
What are the latest consumer trends?
Consumer trends have become more important than ever, as they directly impact our lives. They are also a key factor in shaping the future of commerce and business.
The world of today is changing faster than ever. We live in an age where technology advances at an alarming rate. Our lives are becoming increasingly connected. We are witnessing unprecedented levels of changes.
This means that adaptability is key to success in the long-term. People who are ahead of the curve will be successful.
Consumers now have choices that were unimaginable just a few short years ago. This presents huge opportunities for brands and businesses. However, it can also bring challenges.
Online shopping and eCommerce are growing because of the huge demand for convenience. Consumers are looking for options and choice. Therefore, consumers expect to find the information they seek when they search.
They want to be able buy products and services in a way that makes sense to them. They want to be in a position to easily compare prices, read customer reviews, and share information.
These changes are coming quickly and it's easy to get behind. You must stay on top of all developments and implement strategies to help you remain competitive.
To succeed in this environment, you need to focus on two key areas: innovation and customer experience. These are key factors to staying ahead in the marketplace.
It doesn't suffice just to offer excellent customer service or sell top-quality products. You must innovate and create new experiences. And you must deliver exceptional customer service.
The term "customer obsession" is something you may have heard. It is the belief that customers will be more satisfied if you are truly concerned about them.
Customers expect excellent service from businesses. It is a challenge that not many businesses realize this. Instead, they assume that they should treat customers like any other client.
They will focus on features and prices to market their services and products.
But customers aren’t necessarily buying products and services any more. They choose between several alternatives.
So instead of trying to compete on price alone, you need to think about creating unique value propositions. That's what will set you apart from your competitors.
This is not about creating something better. It's about providing something completely different.
You can't do this by being innovative. Innovating!
By being creative!
By thinking out-of-the-box!
And, most importantly, to provide top-quality customer services.
Is social media having an impact on the fashion industry?
The rise of social media has been one of the biggest stories of recent years. Facebook has over 2 Billion users worldwide, making this one of the most important platforms in business.
It's not difficult to imagine how this could help brands reach thousands of potential customers. It's not always easy. Brands should consider whether or not they wish to advertise on social networks. Or if they prefer to build relationships with their followers.
If you choose to advertise on social networks, remember that it's about finding the right balance of brand awareness and engagement.
How does technology influence the fashion industry?
Today's consumers are using technology to shop and to buy clothes. Smartphones and tablets are used to search through various stores and compare prices. Sometimes they use apps to scan products for instant feedback.
This is especially true for people who are searching for rare or hard-to find clothing. The Internet is a great place for shopping designer goods. And thanks to online retailers, you no longer need to visit physical stores to purchase your favorite brands.
How will the Fashion Industry evolve by 2022?
We expect that the fashion industry will continue its growth path in 2022. The pace of change is picking up, as we've seen in recent years.
Technology is changing everything, from the way we communicate to how our travel and how we purchase products to how content is consumed.
And it's only getting faster. We predict artificial intelligence (AI), will be used for almost every aspect in life by 2022.
Personal assistants such as Siri and Alexa, to self-driving cars or smart homes. AI will transform industries across the board, including fashion. Designers will be able to create stunning clothes with 3D printing, and consumers can customize their wardrobe online.
Statistics
- Just 5% of consumers expect to wait until December to begin shopping, while more than 70% said they'd start before Thanksgiving. (junglescout.com)
- 56% of respondents stated they held off on traveling for major entertainment events last year, but have plans to return to these events this year.1 (americanexpress.com)
- and what they are traveling for, with 78% of respondents wanting to impact the community they visit positively.1 Eating & Shopping at Small businesses (americanexpress.com)
- The percentage of shoppers likely or somewhat likely to purchase top social platforms increased across the board in the third quarter of 2022 compared to the second, with TikTok seeing the largest jump. (junglescout.com)
- 55% of respondents agree they want to book a once-in-a-lifetime vacation in 2022. (americanexpress.com)
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How To
Where are the travellers headed?
Travelers are looking for inspiration, adventure and local culture.
The world is getting smaller. More people travel more frequently. Tourism is growing faster and more frequently than any other sector. Retail is now smaller than tourism.
In an increasingly globalized environment, travel has become more accessible, safer, and easier than ever. However, there is still much to be done.
Tourists look for places that inspire them and give them authentic cultural experiences.
They want new experiences, to meet new people, or discover new places.
Travelers want to feel comfortable while on vacation. They want to be able to return home safe and sound, without fear of being robbed, beaten, or worse.
This is not only about safety. The traveler also wants to have fun. They are eager to discover new places, restaurants, sights, activities, and other attractions.
They hope to meet new people and learn about cultures in the countries they visit.
These are the exact reasons tourists flock to popular tourist attractions such Disneyland Paris, Universal Studios Hollywood. SeaWorld Orlando. SeaWorld Orlando. Legoland Florida. Six Flags Magic Kingdom. Cedar Point. Busch Gardens Tampa Bay. Walt Disney World Resort.
There is a big difference between these locations and the average hotel chain. These are destination resorts.
They offer guests amazing food and entertainment as well breathtaking views and unique experiences.
Theme parks are home to many of the top 10 most popular hotels in the world. A lot of the top ten most popular tourist destinations worldwide are also in theme parks.
Tokyo Disneyland, for instance, is one of Japan's most visited tourist spots. Since 2012, it has been voted the number one spot in TripAdvisor’s Travellers Choice Awards.
And according to the National Geographic Society, Tokyo Disneyland was the best place for families to visit in 2019.
It was ranked number 3 in their list of the top 50 family-friendly destinations around the globe.
Disneyland Paris was second. Universal Studios Hollywood came third.
This may be the place you should go next if you're searching for a resort destination.