Fashion Weeks are a long-standing showcase of creativity and technological innovation. Today's fashion week has shifted to the digital age. Editorial staff and celebrities are now able to take a front row seat via video-call. Harpers Bazaar recently explored how this has happened.
This year's spring/summer 2021 season was a significant year in fashion. It's evident that fashion is evolving and changing. From the first women's and men's fashion shows, to the new initiatives like the Bloom Fashion Week or the China Fashion Summit. The Paris, New York and London seasons will see some of the most prominent names in the industry return. The China Fashion Summit in Beijing was focused on promoting green consumption. This was also the first occasion that Portugal Fashion was held at London. In addition, the event reinforced the participation of fashion schools and courses.
Since its inception, Porto has been at the center of Portugal Fashion. During this week, the Alfandega do Porto was the nerve center of the event, combining both indoor and outdoor venues to present the best in design and fashion. For instance, David Catalan, a Riojano fashion designer based in Porto, presented his collection at the Alfandega do Porto. His Rioja-based Spanish Rioja is the natural extension to his work. His work includes monochromatic suits, light tie dyes, innovative materials and a mixture of classic and businesswear.
Ines Torcato (Portuguese fashion designer) and Maria Gambina (Portugal fashion designer) presented their collections to the 47th Portugal Fashion. The "Streetwear" collection featured unconventional silhouettes, wide-legged shapes and a variety of fabrics. Their collection was inspired from the post-covid age, which combines ethnic elements and new technologies.
Alexandra Moura was a previous exhibitor at Milan Fashion Week. This time, she participated via a live video installation. Her work was also featured at the Vogue Italia Live show and Vogue Italia Live. She returned Saturday at 12:30pm to the event format.
Sophia Kah was relaunched at Portugal Fashion after a short hiatus. This designer gained a large following within the London scene thanks to her new name, new label, and return to the Comporta style. One of her biggest fans is Florence Welch, who has worn her dresses for her mother's wedding and at her daughter's first birthday party.
China Fashion Summit was also debut at the Spring/Summer 2021 Season. The summit, which was held in the 751D PARK fashion cloister, was titled "Building Sustainable Industry Chain." Fashion leaders and experts from around the world met to discuss the future of fashion.
The Portugal Fashion International actions are an opportunity to support young designers. These events are held in partnership by Vogue Italia & IFF. The REMIX contest gives the winners the chance to have their creations published in Vogue Italia's prestigious Italian magazine. Designers who win the title enjoy greater success.
Portuguese brands, such as Estelita Mendonca, Luis Carvalho & Sofia Kah joined the festivities. Paris Fashion Week has two events planned for them, one for autumn/winter and one for spring/summer 2020. Luis Carvalho's Summer Collection is inspired by the art deco styles from the 1920s, and includes unexpected details.
FAQ
What has the technology's impact on the fashion industry? The answer is: lots of changes.
We see a shift away from physical stores towards digital ones. And we see eCommerce become increasingly popular too.
But we are also witnessing changes in how customers interact with retailers. They will shop any time, anywhere. But they will still like to feel special when shopping in a store.
Retailers are adapting by offering new ways to engage customers. For example, they're offering mobile payment systems so shoppers can pay while browsing. They also offer apps that let them discover new products before they enter the store.
Shoppers are becoming more demanding. They no longer want to browse catalogs or visit websites. They want to be able to touch and feel things. So, retailers open pop-up stores, host events and launch pop-ups for shoppers to experience new products.
What are Gen Z's interests in 2022
Whoever prepares for the future will have a better chance of success. Understanding where we're going and how to get there is essential. This requires us look back more often to see the trends shaping today's world.
This means that we must look ahead and anticipate the new technologies and innovations that are going to change our lives and our work.
This is why we all come together to learn, exchange knowledge, and solve other people's problems. Because the future depends on us. It is our job to make it a bright one.
We must look at the present and forecast the future. Data is necessary to accomplish this. Lots of it. Data that shows how young people feel about the future and what they care about now.
Data that helps us understand what motivates and frustrates our customers. Data that can help us understand what's most important to them.
Do social media platforms have any impact on fashion?
The rise and popularity of social media is one of the most exciting stories of recent years. Facebook has more than 2Billion users around the globe, making it a key platform for businesses.
It's easy for people to visualize how this could help brands reach potential millions of customers. However, it's not always straightforward. Brands must decide whether to spend money on social media or build relationships with followers.
If you choose to advertise on social networks, remember that it's about finding the right balance of brand awareness and engagement.
What are the current consumer trends
Because consumer trends affect our lives, they are even more important. They also influence the future of commerce.
Today's world is rapidly changing. We are living in an era where technology is advancing at an exponential rate. Our lives are becoming more connected and mobile. We are witnessing unprecedented levels of changes.
This means that people who are able to adapt quickly will do well in the long term. The ones who keep up with the times are those who succeed.
We are now confronted with choices that were not even possible a few years back. This creates huge opportunities and challenges for brands as well as businesses. However, it can also bring challenges.
For example, there is a huge demand for convenience, driving the growth of online shopping and eCommerce. Consumers desire choices and options. As a result, they expect to find what they are looking for when they want it.
They want to be able to purchase products and services that make sense for them. They want to be able compare prices, read reviews, and share information quickly.
But these changes are rapid and easy to miss. Stay current with new developments and employ strategies that keep you competitive.
Innovation and customer experience are two of the key areas that will help you succeed in this competitive environment. These are the keys for staying ahead of your competition.
It's not enough just to sell great products or provide outstanding service. Innovation is key. And you must deliver exceptional customer service.
You may have heard the expression "customer obsession". This is the concept that you can exceed your customers' expectations if you care deeply about them.
Customers expect great service. The challenge is that many businesses fail to realize this fact. They assume customers should be treated like any other client.
They market their products by focusing on the price and features of their products.
But customers aren’t buying new products or services. They're choosing between many alternatives.
Instead of competing on price alone, focus on creating unique value propositions. This will help you to stand out among your competitors.
This is not about creating something better. It's about offering something completely different.
How do you do this? Innovate!
By being creative!
By thinking out-of-the-box!
And, most importantly, to provide top-quality customer services.
What does technology do to the fashion industry?
Today's consumers are using technology to shop and to buy clothes. They use smartphones and tablets to browse through different stores and compare prices. Sometimes, they use apps to scan products and receive instant feedback from other shoppers.
This is especially true for people who are searching for rare or hard-to find clothing. It's easy to shop online for designer goods. Online retailers make it easy to shop for your favourite brands without ever having to go to a physical store.
What fashion trends are you anticipating for 2023?
The future is unpredictable. There are two main trends in fashion that we can anticipate to continue. Athleisure is the second. Already, we've seen athleisure grow from yoga pants to shorts, tanks and sweatshirts.
But it's not just clothing brands that are adopting more casual styles. They are even being worn by athletes. For example, tennis star Serena Williams recently wore an athleisure outfit while she played her match against Naomi Osaka.
The growing demand for personalized products is another trend. Nike, for example, has started making shoes that are specifically tailored to each individual's foot.
We'll see more wearable tech developments as technology improves. It's possible that the way we shop will change. As self-service kiosks become commonplace, we could see the rise of mobile apps that allow us to customize our outfits.
Statistics
- 70% of parents surveyed agree that in 2022 they are planning to take their first international trip with their children since before the pandemic. (americanexpress.com)
- While 19% of respondents state they didn't travel in the past two years, other families' favorite experiences included: domestic travel (19%), beach resorts (12%), road trips (11%), international travel (10%), staycations (7%), camping (6%), and more.1 (americanexpress.com)
- OTC Medicine 57% Beauty & Personal Care 52% Vitamins & Dietary Supplements 51% Home & Kitchen 47% Top retailers where consumers are shopping in 1. (junglescout.com)
- Just 5% of consumers expect to wait until December to begin shopping, while more than 70% said they'd start before Thanksgiving. (junglescout.com)
- 55% of respondents agree they want to book a once-in-a-lifetime vacation in 2022. (americanexpress.com)
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Which trends will influence the travel industry in the future?
The world is constantly changing and so is our way of doing business. When we refer to the digital revolution, we don't just mean the internet. Technology is driving innovation across all industries and affecting us all.
This is why there will be significant changes to the travel industry in the coming years. These are five areas that will see the industry continue to grow:
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Customer Experience
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Technology
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Mobile
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Social Media
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Connectivity
These are just a few examples of how the future of the travel industry looks, but there are countless ways these trends will impact our lives. Let's take a closer look at each of these areas.
Booking holidays is becoming more complex and demanding for customers. Accenture says that tourists are likely to spend $8 trillion annually on vacations by 2020. That means brands must invest heavily in customer service and ensure customers feel valued and appreciated throughout the journey.