Retailers can use trend forecasting to develop an assortment plan that will help them avoid stocking too many products and keep inventory in line with customer demand. This process can help retailers reduce waste and create clothing that appeals to their target audiences.
Lululemon can, for instance, use trend forecasting as a way to anticipate what customers are looking for from their apparel. Analyzing social media trends allows them to build collections based on consumer demand and avoid fashion misses. This will allow them to make optimal choices for consumers and ease their path to a sustainable future.
Superdry can also benefit from trend forecasting because it can use quantitative trend data to better respond to customers' desires. They can incorporate this data into their design planning, and increase relevancy by collaborating. They can also use the data to create collections that match their brand identity, and keep pace with fashion trends. To appeal to the same consumer groups, they could create a collection with stripes in both men's and women’s apparel.
Superdry can also use trend forecasting to identify which fabrics and colors will be popular in upcoming collections. For example, stripes are forecasted to be a safe bet for women's Winter '21 collections. The visibility of stripes will remain at -2%, but this is still an appealing pattern for both genders.
You can also use velvet and checked prints to create a collection. These prints are more unpredictable than other trends so it is important to plan ahead. The US market is expected to see a moderate demand for velvet. However, checked prints will display a very different behavior.
For Spring 2021, orange-red will be a popular color for women. This trend is expected to be universally popular and a fashion hit with all consumers. This trend is unlikely to be as popular in Winter 21. Therefore, Lululemon should explore other prints for Spring 2022.
Gen Zers wear a lot of jackets, which is why shirts are so popular. A safe choice is also the large-sized sweatshirt. Lululemon will be able to combine these two styles into an appealing collection for all ages. Lululemon may not be able to produce clothes that are in keeping with their customers' tastes. This could lead to inventory being wasted and the possibility of running out.
As a result of trend forecasting, C&A can make smarter choices when it comes to stocking its stores. They will reduce the amount of stock that is not needed and minimize waste during production by offering a product line that meets the consumer's needs. This will allow retailers to expand into new markets.
C&A, a multi-national retailer with a rich history in apparel, is one example of a multi-national company. C&A has a variety of daughter brands that assist them in achieving their goals of fashion-forward apparel and being a leader of sustainability. They are also a leader in transparency. They have a huge consumer base, which means they can ensure their assortment meets the needs and wants of their target customers.
FAQ
Are mobile devices influencing fashion?
We all know that mobile phones are becoming more powerful and versatile every year. Today they can take photos, play music, record videos and even surf the internet. It's no surprise that mobile phones have been used to check outfits.
For instance, some people use them to measure a dress's fit before buying it. Others use them to photograph themselves in front mirrors.
You should take a picture with your cellphone if you plan on buying a new dress.
What are the new consumer trends in tourism?
It is essential to keep ahead of the curve in any industry to be successful. If you don't think about the behavior of consumers now, you'll be behind. It's crucial to be aware of emerging consumer trends.
The rise of social media is the most important trend impacting travel. Social media has made it easier for consumers to share information about their travels and the things they did. This means that travelers are becoming increasingly aware of the places they visit and becoming far more vocal about those experiences.
Social media platforms like Facebook and Twitter allow users to share photos, videos, blogs, reviews, and opinions with friends and followers. As a result, these sites are playing a huge role in shaping our understanding of destinations. Social media helps us to connect with locals and learn about the culture.
Another big change is the growth of mobile technology. People spend more time using smartphones and tablets than computers. According to ComScore, smartphone penetration increased from 23 percent to 27 percent in 2011 and 2012, respectively. Mobile devices are changing the way that we interact with information, and giving us new ways of communicating. There are many apps available that will help you with almost all aspects of your life, such as booking flights, ordering food or finding directions.
Mobile technology is revolutionizing the way we travel. Our phones can be used to book hotels, view maps and read reviews. We can also make reservations for restaurants from our phones. You can check your email while you wait in line at restaurants and museums. And, while driving, you can also listen to music. All of these innovations mean we can travel smarter, quicker, and more efficiently.
Other than these two major shifts in travel, there are several other smaller trends. Smartphones are used to find activities, events, and attractions based on their location. Foursquare and Yelp were apps that helped travelers plan their trips based on the recommendations of friends. These apps are changing the way we experience and discover cities.
Companies that offer services for tourists are growing in number. These companies offer customized tours, transportation and accommodations as well other amenities. They allow visitors to explore the city without the need for planning.
Travel marketers have many opportunities to profit from the latest trends, as you can see. It takes smart marketing strategies, however, to identify which trends will be most relevant for your business and which won’t.
What are teenagers most likely to buy?
There's a lot of data on consumer trends, but none is actionable for us. We decided to take a look at the data. We wanted to find out which products and services teens bought. Then, we looked at how these purchases have changed in the past.
The results surprised even us. It turns out that teens are very frugal when it comes shopping habits. They spend more money on clothes than any other category except books. They spend more on technology than any other age group.
Teens also tend to be big spenders of money on mobile phones, computers and tablets. The devices were bought by nearly $2 billion in total by children aged 13-17 last year.
It is notable that, while teens may spend a lot on electronic devices, they are not spending as much on apps. Less than 1% of smartphone usage by teens is devoted to apps.
Most of them are now using smartphones to surf the Internet. They're using Snapchat and Facebook. They play games on Xbox, PlayStation, and Nintendo.
In other words, they use their phone to chat with friends, play music and watch videos.
This is a fascinating trend. It suggests teens are more dependent on their phones, which is understandable considering they spend more time online.
They also spend more time viewing TV. Teens spend more time per week watching TV than any age apart from those between 5 and 9.
There are many factors that TV users turn to. One of them is that it's easier to control. They tend to stick with traditional media, despite having access to many digital options.
It offers more variety. Children love to change channels so they will often switch channels.
Finally, it's fun. Teenagers like being able to interact with characters on screen, whether it's talking to their favorite celebrities or exploring worlds where they can become heroes themselves.
Despite all of this, they are unhappy with the quality content they see. Common Sense Media found that 90% of parents would prefer their children to watch less TV if they could see better programs. A majority of parents prefer that their children play video games over watching TV.
This shouldn't be surprising. This is not surprising considering that we know that obese kids are more likely those who watch TV more. That's according to new research from Harvard University.
The study found that children 6-11 years old had a 2.5-point increase on their BMI for every hour they watched TV.
Maybe it's high time that we start thinking about ways to get our kids off of screens. We might start ensuring that they have healthier snacks available.
Or maybe we should encourage them into sports. The latest figures show that physical activity levels are declining across all age groups. This is why we need to do something.
The good news is that there are many things we can do to improve young people's health. You just need to look at the evidence.
What role does Instagram play within the fashion industry
Instagram has been an extremely successful platform for brands to connect directly with influencers. This is not surprising, since it gives them access a huge audience.
But it's not just about reaching an audience. Engagement is the key to influencer marketing. It's about creating connections with your followers. That takes time.
It's all about being consistent, reliable. It's about posting high quality content on a regular basis. Answering questions and comments.
Insta is great for engaging fans. However, Instagram isn't a great platform to sell products. Here's where social media platforms come in.
What is the impact of technology on fashion?
Consumers are increasingly turning to technology to shop for clothes and other products. They can compare prices and browse through different stores using their tablets and smartphones. Sometimes this involves using apps to scan products and get instant feedback from other shoppers.
This is especially true when you're looking for unusual or hard to find clothing. It's easy to shop online for designer goods. And thanks to online retailers, you no longer need to visit physical stores to purchase your favorite brands.
Statistics
- and what they are traveling for, with 78% of respondents wanting to impact the community they visit positively.1 Eating & Shopping at Small businesses (americanexpress.com)
- OTC Medicine 57% Beauty & Personal Care 52% Vitamins & Dietary Supplements 51% Home & Kitchen 47% Top retailers where consumers are shopping in 1. (junglescout.com)
- Nearly 30% of consumers have started their holiday shopping, though 55% say rising inflation has altered their gifting and spending plans for 2022. (junglescout.com)
- 56% of respondents stated they held off on traveling for major entertainment events last year, but have plans to return to these events this year.1 (americanexpress.com)
- 70% of parents surveyed agree that in 2022 they are planning to take their first international trip with their children since before the pandemic. (americanexpress.com)
External Links
How To
Where Are Most Travelers Heading in Summer 2023 (and Why)?
Summer 2023 is expected to see many more tourists travel to places that are less expensive than the ones they visited last year. There are however some surprises.
The most popular destination in the summer of 2023 is Egypt, where tourism is booming. This is due to Egypt's rich cultural heritage, stunning scenery, and other factors.
Another surprise trend is that tourists are leaving Europe. While Europeans head to Asia, North America, Australia and other parts of the world, Americans opt for Canada and Mexico. These two countries are great for their natural beauty and value.
However, it is not all bad news. The world's most expensive places are not surprising. We expect them not to change.
These places attract fewer tourists overall, even though they are more popular than the average tourist.
We predict that in summer 2023, the number of international tourists visiting Switzerland will fall below 50 million. The recent terror attacks made it unsafe and partly explains the decline.
This is a significant change from the past ten year. It was home to an estimated 150 million tourists from around the world in 2003.
Although the Swiss government has been working hard to reverse this trend, the country may struggle to recover unless they make changes.
They could, for instance, encourage foreign workers not to take jobs away from residents but instead encourage them to emigrate.
Or they could increase taxes on luxury goods such as yachts and private jets.
They might lower the price so people can travel to Switzerland.
There are many options to improve the situation.
Book now to take advantage the 2020 coronavirus crises and travel abroad if you have a goal.