Trend forecasting, a field where professionals predict and analyze trends for the coming season, is what this industry is all about. These individuals specialize in predicting colors, fabrics, textures, materials, prints, graphics, footwear, accessories, and street styles. A career in trend forecasting is a global career that focuses on the latest trends. There are many types of trend analysts, and there are many job descriptions.
Heuritech
Heuritech, a company that uses sophisticated trend forecasting technology for measuring the volume of products in different markets, is Heuritech. It analyses millions of photos daily. It can predict the time when striped Tshirts will become most popular by analysing millions of photos each day. The technology can also predict future trends based on the behavior of previous trends.
Heuritech's trend-forecasting platform uses a deep learning approach that tracks the growth of different market segments. It is able to predict trends up one year ahead using historical data. The system lets users compare the predicted growth in different regions and segments. Fashion brands can make better informed decisions that will enhance their collections.
Two AI PhDs founded the company in 2013. The two AI PhDs first tried to solve financial problems, but then they decided to concentrate on fashion. The team includes a mix fashion and technology professionals. In 2016, the team raised EUR1.1million in seed financing. They are currently looking for additional capital to fund the next round.
Heuritech employs artificial intelligence to analyze over three million social media posts daily. It analyzes these posts to determine their content and volume, as well the popularity of specific items. The data is then used by brands to help them improve their communication strategies. Heuritech allows luxury brands to adapt their communication strategies to current trends, without having wasted time or money.
Heuritech, founded by two Machine Learning PhDs, was founded in 2013. These researchers invented a proprietary image recognition system that can analyze fashion pictures on social networks. This technology is used by Heuritech to convert fashion images into trends. This technology is expected to improve fashion's ability forecast demand better, create sustainable products and give the company a competitive edge.
Heuritech's trend predicting technology works by scanning millions images uploaded daily to Instagram. This data allows companies to predict trends up to a month in advance and helps brands adjust their designs accordingly. This technology allows fashion brands to plan their merchandise mixes more efficiently. This technology is data-driven and artificial intelligence-driven. It empowers brands to predict what will be next, before it becomes a trend.
Plaisted coats were, in fact, the number one selling product in fast fashion last year. It was so well-received that it was even available in mass markets. The company's client was a regional merchandiser of a fast-fashion brand. Before purchasing plaid, he wanted forecast the market demand.
FAQ
What will be the fashion industry's future by 2022
We expect fashion to continue its upward trajectory in 2022. But as we've seen recently, the pace of change is accelerating.
Everything is being disrupted by technology, from communication to travel to buying products to how you consume content.
It's getting faster. Artificial intelligence (AI), we predict, will be used in almost all aspects of life by 2022.
Personal assistants such as Siri and Alexa, to self-driving cars or smart homes. AI will revolutionize all industries, including fashion. Designers will be able to create stunning clothes with 3D printing, and consumers can customize their wardrobe online.
Do social media platforms have any impact on fashion?
The rise and popularity of social media is one of the most exciting stories of recent years. Facebook has over 2 Billion users worldwide, making this one of the most important platforms in business.
It's not difficult to imagine how this could help brands reach thousands of potential customers. It isn't always that simple. Brands need to decide whether they want social media advertising or building relationships with their followers.
But if you decide to advertise on social media, remember that it's all about finding the right balance between engagement and brand awareness.
What are the new consumer trends in tourism?
You must be ahead of your competitors in every industry. This is the key to success. If you don't think about the behavior of consumers now, you'll be behind. It is important to keep an eye out for emerging consumer trends.
Social media is the biggest trend that affects travel today. Consumers share more information about where they go, what they do there, and what they feel about it. Travelers are more aware of where they go and share their experiences with the world.
Social media platforms like Facebook and Twitter allow users to share photos, videos, blogs, reviews, and opinions with friends and followers. As a result, these sites are playing a huge role in shaping our understanding of destinations. Social media can help us become better travelers through our ability to connect with locals as well as learn more about the local culture.
Another significant change is the increase in mobile technology. Smartphones and tablets are gaining more popularity than computers. ComScore reports that smartphone penetration has increased from 23 percent in 2011 (to 27 percent last year), to be exact. The mobile phone is changing the way we communicate and interact with information. There are many apps available that will help you with almost all aspects of your life, such as booking flights, ordering food or finding directions.
Mobile technology is changing our travel habits. You can make hotel reservations, view maps, review restaurants, and book hotels from your phone. While we wait at restaurants and museums, our phones can be used to check email. We can also listen while driving. All these new features allow us to travel more smarter, faster, & more efficiently.
These two big shifts are not the only ones that affect travel. There are also many smaller trends that impact travel. Smartphones are used to find activities, events, and attractions based on their location. Foursquare, Yelp and other apps have helped people plan trips based off recommendations from friends. These tools are transforming the way we discover and experience cities.
Companies that offer services for tourists are growing in number. These companies offer customized tours, transportation, accommodation, and other services. They allow visitors to explore the city without the need for planning.
Travel marketers have plenty of opportunities to capitalize on these trends. It takes clever marketing strategies to determine which trends are relevant to your business and which ones won't when you try to attract customers.
Statistics
- OTC Medicine 57% Beauty & Personal Care 52% Vitamins & Dietary Supplements 51% Home & Kitchen 47% Top retailers where consumers are shopping in 1. (junglescout.com)
- 70% of parents surveyed agree that in 2022 they are planning to take their first international trip with their children since before the pandemic. (americanexpress.com)
- The percentage of shoppers likely or somewhat likely to purchase top social platforms increased across the board in the third quarter of 2022 compared to the second, with TikTok seeing the largest jump. (junglescout.com)
- 55% of respondents agree they want to book a once-in-a-lifetime vacation in 2022. (americanexpress.com)
- 56% of respondents stated they held off on traveling for major entertainment events last year, but have plans to return to these events this year.1 (americanexpress.com)
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How To
What are some examples of consumer trends you can see?
Trends are predictable shifts in consumption patterns.
While they can be unpredictable, trends tend to follow certain patterns. There are two types, cyclical trends and secular trends.
The tendency for cyclical trends to repeat over time is that they are often repeated. In other words, there have been three decades worth of economic growth. This means that consumers tend to spend more each year. These cycles are usually short-lived. As an example, the recession saw a decline of spending in the last ten years.
Secular trends can be defined as long-term, long-lasting changes that are more frequent over longer periods. Examples include technological advances such as the internet and mobile phones. These trends are often driven in part by changing lifestyles and tastes. They do not always correlate with economic activity.
The shift towards online shopping is the biggest trend. Online shopping is becoming more popular as consumers are moving away from brick-and-mortar shops and buying goods online. Another important trend is eCommerce. In recent years, eCommerce has grown significantly faster than physical retailing.
Another important trend is the increase in social media usage. Social media is ubiquitous and is used worldwide by millions. Consumers use social media platforms such as Facebook, Twitter and Instagram to communicate with their loved ones, share information and express opinions.
A third trend is the growing use of wearable technology. Smartwatches, fitness trackers, smart clothing, and contact lenses are commonplace. Wearable tech devices enable us to measure our health and well-being, monitor our environment, and interact with the world.