Chinese consumers care about their health and want their brands reflecting this. This trend is similar in style to the West. Brands can capitalize on the pandemic and promote safety and good health. Travel brands can speak to the safety of their travelers. Consumer goods companies can speak on the impact of their products on the environment, while educational institutions can talk about pastoral care.
Health-conscious consumers are more likely to buy from companies that care about their health.
China's consumers are increasingly health-conscious and willing to spend more for premium products. China's health- and wellness market is projected to grow to $70 billion by 2020. Rising incomes and a growing middle and upper class are helping fuel this growth. Chinese urbanites are turning more to organic and sophisticated food products and are willing and able to spend more.
Chinese consumers are very concerned about their health and personal care. Even though there are many health-conscious products and services available, consumers still need to be mindful of the impact on the environment of the products they purchase. China's top concerns include water quality and access to clean drinking water, and power plant and vehicular pollution. A recent survey found that more than half of Chinese consumers are interested in purchasing "green" products. Thus, brands offering products that address both health and environmental concerns will be well-received.
Chinese culture is influential on fashion
Chinese culture has a long history with fashion and clothing production dating back to prehistoric time. Around 7,000 years ago is the earliest evidence of clothing production. Archaeological finds from this period show that sewing and ornamentation were used. During the Warring States period, the idea of fashion was brought to a new level with the introduction of new styles of clothing. Different types of clothing were worn depending on the person's situation and state.
Chinese women started to embrace Western culture in the 20th century and sought equality with their male counterparts. Women still felt shameful about their gender, so there was still gender inequality. Cultural magazines started to include sections on other cultures' costumes. One such article, "The Evolution of Women's Wear in China", criticizes traditional Chinese women's costumes and encourages a feminine appearance through the emphasis on a woman's curvy body.
Mobile payment platforms enable brands to directly reach consumers via mobile devices
The rise of mobile payment platforms is an important part of the strategy of brands and retailers to connect with Chinese consumers. Mobile payment platforms are being used more frequently by Chinese consumers for shopping and bill payments. Over 90% of Chinese consumers use their mobile phones for payment purposes on a daily base. 54.9% use them at most three times per day. Another 10.9 percent uses them more than 10x per day.
Brands can reach consumers through mobile apps and social media channels using mobile payment platforms. WeChat, which has 1.26 billion active users monthly, is China's most popular social media app. WeChat Pay has made mobile payments a more popular option for users. A study done by China Development Research Center found that nearly 30% of smartphone users used mobile payments services in 2015. This number has risen to more than 80%. Mobile payment platforms allow Chinese consumers to access their bank accounts directly, even though many don't have them.
Camping is a popular way of living in China
China is increasingly embracing camping, and it is not only for backpackers. A whole new generation wants to experience the outdoors. Most are not climbers, but are interested in a rejuvenating and relaxing outdoor experience. China campers enjoy being close to nature and spending time with friends.
China boasts a diversity of natural landscapes. The rise of camping in China has reflected the country's shift in consumption towards enjoyable experiences. This has led to many brands launching campaigns to tap into this expanding market. In addition, a variety of industries are benefiting from this newfound interest in camping.
Dairy milk has been a staple
China has a long tradition of dairy milk. It was first consumed by nomadic people in northern China. It was then introduced to the rest by western powers. However, the milk industry in China was often overshadowed by geopolitical concerns. In the 20th century, nutritional science theories promoted dairy as a way for Chinese to improve their health. Chinese consumers today have the choice of a wide range of milk options.
China has witnessed a rapid increase in dairy products consumption over recent decades. Urban areas saw an increase in milk consumption at the end the 1990s. However, people living in rural areas of the country still drank very little milk. To address this issue, the state created state-funded programs to aid local dairy processors to become more efficient and improve overall development. In addition, the introduction of western fast food outlets such as McDonald's contributed to the growth of milk culture in China.
FAQ
What can consumers purchase post-pandemic?
Consumers will continue buying products that improve their health and prevent illness. This includes foods such as snacks, beverages, pet food, and supplements.
They also tend spend more on their health insurance which is expected to rise by 10% each year over the next decade.
The greatest change we see is a greater emphasis on prevention and wellness. We expect consumers to look for products that promote healthy lifestyles as well as prevent disease.
This means buying products that will help us sleep better, reduce stress levels, and keep hair and skin young.
Due to the pandemic health will be more important than ever for shoppers. Therefore, there will be a greater need to spend on preventive healthcare.
What has the technology's impact on the fashion industry? The answer is: lots of changes.
We are seeing a shift from physical shops towards digital. And we see eCommerce become increasingly popular too.
We are also seeing shifts in the way that shoppers interact directly with retailers. They are willing to shop from anywhere but still feel special when they're in a store.
Retailers are adapting by offering new ways to engage customers. They offer mobile payment options so that shoppers can shop while they browse. Or they're providing apps that allow them to discover new items before entering the store.
Shoppers are becoming more demanding. They no longer want to browse catalogs or visit websites. They want the opportunity to actually experience products. Pop-up shops are being opened by retailers to allow shoppers to test out new products.
What does technology do to the fashion industry?
Today, technology is becoming an increasingly important tool for consumers to shop and buy clothes. They can compare prices and browse through different stores using their tablets and smartphones. Apps can be used to scan products, and then get instant feedback by other shoppers.
This is especially true when you're looking for unusual or hard to find clothing. The Internet is a great place for shopping designer goods. You don't even need to visit physical stores in order to buy your favorite brands.
Statistics
- Just 5% of consumers expect to wait until December to begin shopping, while more than 70% said they'd start before Thanksgiving. (junglescout.com)
- The percentage of shoppers likely or somewhat likely to purchase top social platforms increased across the board in the third quarter of 2022 compared to the second, with TikTok seeing the largest jump. (junglescout.com)
- As experts quabble over the official call, most consumers are already experiencing economic uncertainty: 52% say their household income is unstable, up 36% from three months ago, and 73% have either reduced or maintained their overall spending levels. (junglescout.com)
- and what they are traveling for, with 78% of respondents wanting to impact the community they visit positively.1 Eating & Shopping at Small businesses (americanexpress.com)
- 55% of respondents agree they want to book a once-in-a-lifetime vacation in 2022. (americanexpress.com)
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How To
What are the most recent trends in the industry of travel?
Tourism and travel are experiencing so many changes. This industry is changing rapidly thanks to technology and innovation.
There are many options to travel. People are more likely than ever to travel. We've seen self-catering accommodation becoming more popular. This means that travelers can choose where they want to stay based on their preferences.
More people are also choosing to book holidays online and in advance rather than waiting till the last minute. They do so because they want to find the best prices and value for money when they book.
Many companies offer flexible payment plans that can be arranged monthly or annually. This helps customers save money while they plan their trips.
Another trend is the sharing economy, which is becoming more popular. To help save money, people rent their spare rooms and cars to visitors.
Airbnb, an app that allows users to rent out their homes and properties to guests, is also available. These services help people make extra money, as well save money.
The rise of social media platforms, such as Instagram, Facebook, and Twitter, has made it possible for travelers to make connections with local businesses, and even meet fellow travelers. This makes the entire travel experience easier and more enjoyable.
These are just two examples of all the innovations and changes taking place within the industry. Nowadays, we have many opportunities to explore and experience new places and cultures.