Victoria's Secret has launched Happy Nation, a brand of digitally-only underwear for teens. The brand targets tweens aged 8-13 years. The brand's goal is to create a safe, non-judgmental community that encourages others to care about others and give back. Happy Nation will also have family-friendly skin care products like bras, swimwear, and bras.
Happy Nation will be active on a popular youth gaming platform in the summer. The virtual hub will offer three obstacle courses that reflect Happy Nation's core values. The virtual hub will also include a partnership with Undies for Everyone. Happy Nation will donate an underwear pair for every obstacle course.
Claudine Rankin, the general manager of Happy Nation, says that brand creation was a result from feedback from parents as well as teens. Claudine Rankin explains that the brand was designed by experts from Victoria's Secret. SuperAwesome is a company that allows young people to engage digitally. She also points out that the brand has an inclusive design that allows for a variety of tween sizes.
Victoria's Secret's turnaround initiative includes the Happy Nation branding. Due to the #MeToo movement, revenues have fallen at the company. It sought advice from external experts as well internal experts. It has also replaced its old, risky marketing campaigns with body-positive ad campaigns. It is also interested in philanthropic partnerships.
Happy Nation will also carry size-inclusive body products such as swimwear, underwear, and bras. Later in the summer, the company will sponsor a play to-donate activation in metaverse. Happy Nation will also have an online shop. Victoria's Secret will be the first to launch a line specifically for tweens. The prices of the brand's products range from $5 up to $40.
Happy Nation will engage with customers via social media. Victoria's Secret now has a new channel to interact with its customers. Happy Nation is not expected to have its own retail store. However, Happy Nation will have an online store and will work with other online companies to promote the brand's products.
Happy Nation will also promote an inclusive community for tweens. The brand is committed in creating sustainable products. It also hopes to make products that are non-sexist and scale-inclusive. Its goal is to create a supportive community for tweens, where they can learn how to be judgment-free and accept others. It will also encourage a number community-service initiatives that will benefit children who are in greatest need. The brand has also partnered with SuperAwesome to create an immersive game, Color It You, that focuses on Happy Nation's values.
Victoria's Secret's Happy Nation brand is a promising prospect. The brand is using the Happy Nation brand as a test bed for its new products. However, it will be up to the company to prove that the niche it's aiming for is a viable one.
FAQ
What impact does technology have on the fashion industry's future? The answer is: lots of changes.
We see a shift away from physical stores towards digital ones. eCommerce is also becoming increasingly popular.
We are also seeing changes in the way shoppers interact with retailers. While they want to shop anywhere and anytime, they also want to feel special when they go to a store.
So retailers are adapting by creating new ways to engage with customers. So, for example, they offer mobile payment systems that allow shoppers to pay while they shop. Or they're providing apps that allow them to discover new items before entering the store.
Shoppers are also becoming increasingly demanding. They no longer want to browse catalogs or visit websites. They want to experience things firsthand. Pop-up shops are being opened by retailers to allow shoppers to test out new products.
What do teens buy most?
There is a lot of data about consumer trends. But none of this data can be used to make any decisions. We looked at the data and decided to do our own analysis. We wanted the data to show us which products or services teens had purchased. Then, we looked at how these purchases have changed in the past.
Even we were amazed by the results. The results showed that teens are quite frugal when shopping. Teens spend more on clothes than any other age group, except for books. Technology is where they spend the most.
Teens also spend a lot on tablets, smartphones, and computers. These devices were purchased by almost 2 billion dollars last year by 13-17-year-olds.
What is striking about this is that they don't spend much on apps, even though they may be spending a lot of money on electronics. Apps account for less than 1 percent of teenage smartphone usage.
They are browsing the web with smartphones, which means that most of them have smartphones. They are using Snapchat and Facebook. They enjoy games on Xbox and PlayStation.
They use their phones for communication, video and music.
This is a very interesting trend. It suggests that teens are more dependent on mobiles.
They're also spending more time watching TV. Teens now spend more hours per week watching TV than any other age group apart from children between ages 5 and 9.
There are lots of reasons why they're turning to TV. One reason is that TV is easier to control. They are more likely to stick to traditional media even though they have access to digital options.
Another reason is that it offers them more variety. It's a joy for children to switch channels.
It's also just plain fun. Teenagers enjoy being able to interact on screen with their heroes, whether that's through talking to them or exploring other worlds.
For all this, they're not happy with the quality of content they're seeing. Common Sense Media surveyed 90% of parents to find that 90% would prefer their children watch less TV if it meant more quality shows. Two-thirds of parents prefer their children to play video games rather than watch television.
This shouldn't come as too much of a surprise. It's no surprise that obese children are more likely to spend more time watching television. Harvard University recently conducted research that supports these findings.
It found that for children aged 6 to 11, each hour more TV was associated with 2.5 points higher BMI.
Maybe it's high time that we start thinking about ways to get our kids off of screens. It might be time to make sure our kids have healthier snacks, and more drinks.
We could encourage them to get active and play sports. All age groups have a declining level of physical activity, according to new data. We must change this.
Good news! There are many ways we can improve young people’s health. Simply look at all the evidence.
Are mobile devices influencing fashion?
We all know that smartphones are more powerful than ever. They can record videos, take pictures and play music. It is no surprise that mobile phones are being used to check out outfits.
For instance, some people use them to measure a dress's fit before buying it. Some people also use them for taking photos in front of mirrors.
You should take a picture with your cellphone if you plan on buying a new dress.
What are your predictions for the fashion industry by 2023?
The future is unpredictable. There are two main trends in fashion that we can anticipate to continue. One is the rise of athleisure. Athleisure has seen a rise in yoga pants, shorts, tanks, sweatshirts and sweatshirts.
But it's not just clothing brands that are adopting more casual styles. They are even being worn by athletes. Athleisure is becoming increasingly popular with athletes. Serena Williams, for example, wore an athleisure suit while she played against Naomi Osaka.
Another trend that will continue is the increasing demand for personalized products. Nike and other brands have begun to make shoes that are custom-made for each customer.
As technology advances, we'll likely see more developments in wearable tech. We may also see a shift in the way we shop. As self-service kiosks become commonplace, we could see the rise of mobile apps that allow us to customize our outfits.
What will 2022 bring to the Fashion Industry?
We predict that fashion will continue to grow in 2022. We've seen that the pace of change is increasing, as we have witnessed recently.
Everything is being disrupted by technology, from communication to travel to buying products to how you consume content.
It's going faster. We predict that AI will power almost all aspects life in 2022.
From personal assistants such Siri and Alexa to self driving cars and smart home systems, AI is changing everything. AI will transform industries across the board, including fashion. It will make it possible for designers to create gorgeous clothes using 3D printing. Consumers can also customize their wardrobes online.
Statistics
- OTC Medicine 57% Beauty & Personal Care 52% Vitamins & Dietary Supplements 51% Home & Kitchen 47% Top retailers where consumers are shopping in 1. (junglescout.com)
- 55% of respondents agree they want to book a once-in-a-lifetime vacation in 2022. (americanexpress.com)
- and what they are traveling for, with 78% of respondents wanting to impact the community they visit positively.1 Eating & Shopping at Small businesses (americanexpress.com)
- Just 5% of consumers expect to wait until December to begin shopping, while more than 70% said they'd start before Thanksgiving. (junglescout.com)
- Nearly 30% of consumers have started their holiday shopping, though 55% say rising inflation has altered their gifting and spending plans for 2022. (junglescout.com)
External Links
How To
What are the latest trends in the travel industry
The world of tourism and travel is experiencing many changes right now. These industries are constantly changing thanks to innovation and more technology.
There are many options to travel. People are more likely than ever to travel. There has been an increase in popularity of self-catering accommodation options. This allows travelers to choose where they will stay based upon what they are looking for.
Many people book their holidays online in advance, instead of waiting until the last moment. They do so because they want to find the best prices and value for money when they book.
Flexible payment plans are available from many companies. These can be either monthly or yearly. Customers are able to save money as they plan their trip.
Sharing economy is another popular trend. Sharing economy: People rent out their cars or spare rooms to guests to save money.
Airbnb, an app that allows users to rent out their homes and properties to guests, is also available. These services can help people save money as well as earn extra income.
With the rise of social media platforms such as Facebook, Instagram, and Twitter, travelers can now connect with local businesses and meet fellow travelers. This has made travel easier and more enjoyable.
These are just a handful of examples of the many innovation and changes that are happening in the industry. Today, there are many ways to discover and experience new cultures.