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How Fashion Weeks are Moving Into the Digital Age



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Fashion Weeks have been a platform for technological innovation and creativity for years. Today, however, fashion weeks have moved to the digital age. Celebrities and editors can now take front row seats via video call. Harpers Bazaar's recent article explores this evolution.

This year's Spring/Summer 2021 season has been a watershed year for fashion. From the first official men's and women's shows to new initiatives such as the Bloom Fashion Week and the China Fashion Summit, it's clear that the industry is changing and evolving. For the Paris, London and New York seasons, some of the top names in business will be returning. The China Fashion Summit was held in Beijing and focused on green consumption. This was also the first occasion that Portugal Fashion was held at London. In addition, the event reinforced the participation of fashion schools and courses.

Since its beginning, Porto has been the heart and soul of Portugal Fashion. The Alfandega do Porto, which combines both indoor and outdoor venues, was the heart of this event. It showcased the best in fashion and design. For instance, David Catalan, a Riojano fashion designer based in Porto, presented his collection at the Alfandega do Porto. His Rioja-based Spanish Rioja is the natural extension to his work. He proposes monochromatic suits, light tie-dyes, innovative materials, and a mix of classic and workwear.


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Ines Torcato of Portugal Fashion and Maria Gambina of Portugal Fashion presented their collections. The streetwear collection of the pair featured unusual silhouettes in wide forms. Their collection was inspired in part by the post-covid era which blends ethnic elements with modern technologies.


Alexandra Moura was a previous exhibitor at Milan Fashion Week. This time, she participated via a live video installation. Her work was also featured in the Vogue Italia and Vogue Italia Live shows. She returned to the event format on Saturday at 12:30pm.

Sophia Kah's program has been discontinued for a while. This designer gained a large following within the London scene thanks to her new name, new label, and return to the Comporta style. Florence Welch has been one of her biggest supporters. She wore her dresses to her mother's marriage and to her daughter’s first birthday party.

The Spring/Summer 2021 season also saw the debut of a new event: the China Fashion Summit. Held in the 751D PARK Fashion Cloister, the summit was themed "Building Sustainable Industry Chain." Experts and fashion leaders from all walks of the fashion world met at the summit to discuss the future.


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Portugal Fashion International's actions offer a way to support young designer. These events are organized in partnership between Vogue Italia & the IFF. The REMIX contest gives the winners the chance to have their creations published in Vogue Italia's prestigious Italian magazine. As a result, the designers who take home the title go on to achieve greater success.

Portuguese brands like Estelita Mendonca (Luis Carvalho), Sofia Kah, and Luis Carvalho joined the celebrations. They have two events scheduled at the Paris Fashion Week, one for the autumn/winter season and the other for the spring/summer 2021 season. Luis Carvalho’s summer collection, inspired by art deco styles from 1920s, features surprising details.





FAQ

What role does Instagram play in the fashion industry?

Instagram has been an extremely successful platform for brands to connect directly with influencers. This is not surprising, since it gives them access a huge audience.

But reaching an audience is only part of the equation. Influencer marketing is all about engagement. It's about building connections with your followers. And that takes time.

It's about consistency and reliability. About posting quality content regularly. Responding to questions and comments.

Instagram is great at engaging with followers. But, it's not great for selling products. That's where other social media channels come in.


What are consumer trends?

Because they impact our lives, consumer trends are increasingly important. They also shape the future of business and commerce.

The world of today is changing faster than ever. We live in an era of rapid technological advancement. Our lives are becoming increasingly connected. We are witnessing unprecedented levels of changes.

This means that the people who succeed in the long run will be those who can adapt quickly. Those who stay ahead of the curve.

Consumers are faced with options that aren't possible just a few years ago. This creates enormous opportunities for businesses as well. But it also brings challenges.

There is a lot of demand for convenience. This has driven the rise in eCommerce and online shopping. Consumers want choices and options. Consumers want to be able find what they're looking for, when and where they want it.

They want to be able to purchase products and services that make sense for them. They want to be able to compare prices, read reviews and share information easily.

These changes are occurring quickly, so it is easy for you to get left behind. It is important to keep up with all the latest developments and develop strategies that will help you stay competitive.

Two key areas are essential to success in this environment: innovation and customer service. These are the keys for staying ahead of your competition.

It's not enough just to sell great products or provide outstanding service. You need to innovate and create unique experiences. And you must deliver exceptional customer service.

You might have heard of the term "customer obsessiveness." It is the belief that customers will be more satisfied if you are truly concerned about them.

Your customers expect nothing less than the best service. This is the problem with many businesses. Instead, they assume that they should treat customers like any other client.

They will focus on features and prices to market their services and products.

Customers aren't purchasing products and services anymore. They're choosing between many alternatives.

Instead of focusing solely on price, you should think about creating unique value-added propositions. That's what will set you apart from your competitors.

And it's not about making something more. It's about providing something completely different.

How can you do that? Innovation is key!

By being creative!

By thinking out-of-the-box!

The most important thing is to provide excellent customer service.


Is social media having an impact on the fashion industry?

The rise and popularity of social media is one of the most exciting stories of recent years. Facebook is one of the most important platforms to help businesses. It has more than 2 billion users around the world.

It's easy to imagine how this could help brands reach millions of potential customers. However, it's not always straightforward. Brands need to think about whether or not they want to use social media for advertising.

Remember that social media advertising is all about finding the right balance in engagement and brand awareness.


What changes will consumers' behavior be after COVID-19?

We all know that people are buying less right now. However, this doesn't mean that they won't spend more money on themselves in the future.

So if you plan on going shopping, now would be a good time to hit up your favorite stores. You may even find yourself enjoying shopping more than ever before.

There may be fewer people at malls but there are still many options. Just remember to stay safe and follow social distancing guidelines.

Don't forget your hands! This simple step can help stop the spread of coronavirus.

We've already seen the trends that will shape retail's future. Let's now look closer at what's new.


What will happen to virtual experiences after the pandemic?

The world we live today is more connected than ever before. We communicate faster, share information, and collaborate across borders.

Technology continues to advance, which will impact the way that we interact with each others and our environment.

This evolution is headed to the next frontier with virtual reality (VR). Virtual worlds have the potential to change how we learn, do business, and play.

VR can be a very exciting option for consumers. However, it is also a potential tool to exploit vulnerable people.

Experts warn VR headsets are a potential tool for cybercriminals in order to seduce unsuspecting victims into phishing schemes and scams.

This means you should review the terms of service and privacy policies of any headset manufacturer before buying.

You also need to ensure that you've selected a reputable company.

Make sure you read reviews online and ask friends and family members what they think. There is a good chance that someone will try to sell you something. Make sure to look at independent websites that provide detailed reviews.

Many companies now include terms of service and privacy policies inside their packaging. This makes them easy for customers to review and find.

If you aren't satisfied with your purchase, contact the retailer right away.


What's Amazon's most popular item?

There is no better way to make money online than selling products on Amazon. You must first determine the most popular product categories to sell on Amazon.

The easiest way to determine what sells best is to look at the top sellers on Amazon.com. These products have been selling well for at least 30 days. It is more likely that an item will be a winner if it appears on these lists more often.

You can also view the average selling price. This number indicates how much each product is cost to produce and ship. Lower costs mean it's cheaper to produce and ship, which makes it more profitable.

Now that we've figured out the basic principles, let's take a closer look at some of the most popular categories on Amazon.

  1. Best Selling Books: With almost 3 billion dollars spent on books in 2013, the book category is likely to be the largest on Amazon.com. There are thousands of titles in this category alone.
  2. Home Improvement Products - People love home improvement projects and are constantly searching for ways to improve their homes and themselves. The home improvement section offers hundreds of options, from tools and appliances to furniture and lighting.
  3. Electronics & Computers – Whether it is a smartphone or tablet, laptop, computer desktop, digital camera, gaming console, or other electronic device they are all in high demand, buyers are eager to get them. This category contains electronics like televisions and monitors, speakers or headphones, tablets and laptops, cell phones, cameras, GPS, devices, and many more.
  4. Health & Fitness - Millions of people spend time working out and improving their health. Over 20 million fitness trackers are sold each year, and people spend big on products that will help them stay fit.
  5. Kitchen Gadgets – Cooking is a favourite hobby of millions of Americans. In fact, according to the National Association of Home Builders (NAHB), nearly half of U.S. households own one or more kitchen gadgets.
  6. Clothing & Accessories - When it comes to fashion, clothes are the ultimate accessory. Whether it's clothing, shoes, jewelry, bags, watches, or sporting goods, people are always looking for ways to express themselves and enhance their style.
  7. Toys & Games – Because children have many different toys today, the toy business has expanded by leaps & bounds. Toys for children come in all shapes and sizes, including action figures, dolls, board games, and video games.
  8. Furniture & Decor: If you are planning to move into a new apartment, condo, house or office, it is important that you invest in high-quality furniture. You don't have to move in six months, two years or longer; high-quality furniture will make you happy for many years.
  9. Music & Movies - Music and movies are almost indispensable in everyday life. Music and movies are a favorite pastime of many. People are obsessed with buying movie tickets and audio equipment every month.

So there you have it! These are our top 10 Amazon.com bestsellers. What do your thoughts? Do you think there are any products that should be added to the list? Are you happy with our selections?



Statistics

  • 55% of respondents agree they want to book a once-in-a-lifetime vacation in 2022. (americanexpress.com)
  • Just 5% of consumers expect to wait until December to begin shopping, while more than 70% said they'd start before Thanksgiving. (junglescout.com)
  • Nearly 30% of consumers have started their holiday shopping, though 55% say rising inflation has altered their gifting and spending plans for 2022. (junglescout.com)
  • 56% of respondents stated they held off on traveling for major entertainment events last year, but have plans to return to these events this year.1 (americanexpress.com)
  • and what they are traveling for, with 78% of respondents wanting to impact the community they visit positively.1 Eating & Shopping at Small businesses (americanexpress.com)



External Links

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How To

What are the Top Travel Destinations for Summer 2023?

In summer 2023, we expect most travelers to head for more affordable destinations than those who visited last year. However, there are still some surprises.

Egypt is expected to be the most popular tourist destination for 2023. Its stunning scenery and rich cultural heritage are two reasons why Egypt is so popular.

Another surprise trend is that tourists are leaving Europe. While Europeans may be heading to Asia and North America, Americans will choose Canada and Mexico. These two countries are great for their natural beauty and value.

It's not all bad news. It is not difficult to find the most expensive destinations in the world. They are expected to stay the same.

These areas attract fewer tourists than they do tourists, even though they have a higher average daily tourist spend.

In summer 2023, we predict that the number of tourists from abroad visiting Switzerland will be below 50,000,000. Partly, this is due to recent terror attacks that made it feel unsafe.

This is quite a change from the past ten. It was home to an estimated 150 million tourists from around the world in 2003.

Despite the fact that the Swiss government has been trying to reverse this trend for some time, it is unlikely that the country will recover unless there are significant changes.

They could, for instance, encourage foreign workers not to take jobs away from residents but instead encourage them to emigrate.

They could also increase taxes on luxury goods like yachts or private jets.

They could lower prices so people are able to afford to travel Switzerland.

There are plenty of options for improving the situation.

So if your goal is to go abroad, take advantage of the 2020 coronavirus crisis and book now!





 


How Fashion Weeks are Moving Into the Digital Age