Digital Lavender, a soothing color that promotes calmness and relaxation, is an excellent choice. It is often associated creative thought and deep thought. It is also associated with health and well-being.
The attractive colour of lavender has been popular for decades. It is also gender-inclusive and a popular choice with retailers and brands that wish to reach both genders. It's also a great complement to other trendy colors.
As a result, the hue is already on the rise in the fashion and consumer electronics industries. WGSN, a trend forecasting firm, has predicted that it will be the Color of the Year for 2023. Its association with digital health and growing interest in wellness are the reasons for this prediction.
It is believed to also represent balance and calmness. This makes it a perfect complement to other on-trend colors, such as yellow. It is also important for mood-boosting lighting. It is also used in digital therapy, smart fitness, and wearables.
WGSN predicts a rise of digital wellness in the future. This will include a stronger focus on health, fitness, and overall wellbeing. Consumers are putting a lot of emphasis on their mental and bodily health and seeking out positive, upbeat environments. The popularity of mindfulness and healing rituals is increasing. Digital lavender is therefore expected to increase in demand.
According to WGSN Digital Lavender will work well in all products that appeal to customers. This is especially true for smart fitness products, sleep products and other training-related products. It's also important for home decor accessories because it can promote a peaceful and calming environment. Ultimately, it is a color that can help consumers find the right balance between technology and nature.
WGSN predicts Digital Lavender will be a major trend in all fashion product lines. This color will be found in many industries, from fashion and interiors to consumer electronics.
WGSN has collaborated with color expert Coloro to identify this year's color trends. They were inspired by the Mercedes-Benz "living creature", vehicle. They also studied the effects of color on how the world adapts to uncertainty. They believe that video games will continue to grow in popularity, while low-impact, circular sources of information will be more appealing.
Coloro and WGSN believe that Digital Lavender will become more important in the future. The strong connection to health and wellness is strong and the color is directly linked to the growth and development of the mental healthcare movement. It has even been used in loungewear collections of brands like Lululemon or Pangaia.
The hue will appear in a variety of products, including virtual beauty filters, e-commerce sites, and home decor accessories. The color is also well-suited for tech elements such a TV with a VESA attached.
FAQ
How will the Fashion Industry change by 2022?
We predict that fashion will continue to grow in 2022. As we have seen, the pace is changing rapidly.
Technology is changing everything, from the way we communicate to how our travel and how we purchase products to how content is consumed.
It's growing faster. Artificial intelligence (AI), we predict, will be used in almost all aspects of life by 2022.
From personal assistants such Siri and Alexa to self driving cars and smart home systems, AI is changing everything. AI will revolutionize all industries, including fashion. It will enable designers to create beautiful clothes using 3D printing and allow consumers to customize their wardrobes online.
What are consumer trends in 2018?
Because consumer trends affect our lives, they are even more important. They also influence the future of commerce.
The world is changing faster today than ever before. The pace of technology advancement is rapid. Our lives are becoming increasingly connected and mobile. Unprecedented levels of change are occurring.
This means that people who are able to adapt quickly will do well in the long term. The ones who keep up with the times are those who succeed.
Consumers are faced with options that aren't possible just a few years ago. This opens up huge opportunities for both brands and businesses. However, it can also bring challenges.
One example is the growing demand for convenience. This is driving the growth in online shopping and eCommerce. Consumers want options and choices. Consumers want to be able find what they're looking for, when and where they want it.
They want to be able buy products and services in a way that makes sense to them. They want to be easily able to find out prices, read reviews, share information and compare prices.
These changes are occurring quickly, so it is easy for you to get left behind. So you must keep abreast of the latest developments and adopt strategies that help you to remain competitive.
Two key areas are essential to success in this environment: innovation and customer service. These are the keys to staying ahead.
It doesn't suffice just to offer excellent customer service or sell top-quality products. You need to innovate and create unique experiences. And you must deliver exceptional customer service.
The term "customer obsession" is something you may have heard. It refers to the idea that if you truly care about your customers, you will exceed their expectations.
Customers don't expect you to give them anything less than excellent service. This is where the problem lies. Many businesses don’t see this. Instead, they treat customers as if they were any other customer.
They market their products by focusing on the price and features of their products.
But customers aren’t buying new products or services. They're choosing between many alternatives.
You should not be focusing only on your price. Instead, create unique value propositions. It's what will separate you from your competition.
This is not about creating something better. It's all about offering something completely new.
How do you do this? By innovating!
By being creative!
Think outside the box!
And most importantly, providing excellent customer service.
What changes will consumers' behavior be after COVID-19?
We all know that people are buying less right now. But that doesn't make them less likely to want to spend their money later.
So if you plan on going shopping, now would be a good time to hit up your favorite stores. You may even find yourself enjoying shopping more than ever before.
There might be fewer crowds at malls, but you still have access to many options. Be safe and respect social distancing rules.
Make sure to wash your hands frequently. This simple step can help to prevent the spread and spread of coronavirus.
Let's now take a closer look at the trends that are shaping retail's future.
Do social media platforms have any impact on fashion?
The rise of social media has been one of the biggest stories of recent years. Facebook has more than 2Billion users around the globe, making it a key platform for businesses.
It is easy for brands to envision how this could help them reach millions of customers. It isn't always that simple. Brands need to decide whether they want social media advertising or building relationships with their followers.
If you choose to advertise on social networks, remember that it's about finding the right balance of brand awareness and engagement.
What do teenagers buy the most?
There's a lot of data on consumer trends, but none is actionable for us. We looked at the data and decided to do our own analysis. We wanted to see which products and services were purchased by teens. We then looked at the changes in these purchases over time.
Even we were amazed by the results. It turns out that teens are very frugal when it comes shopping habits. They spend more on clothing than any other group apart from books. But when it comes to technology, they're spending far more than any other age group.
Teens also tend to be big spenders of money on mobile phones, computers and tablets. These devices were spent by teens aged 13-17 in the last year, totaling almost $2 billion.
What is striking about this is that they don't spend much on apps, even though they may be spending a lot of money on electronics. Apps account for less than 1 percent of teenage smartphone usage.
That means most of them are using smartphones to browse the web. They are using Snapchat and Facebook. They use Facebook and Snapchat to play games on Xbox, PlayStation, Nintendo, and Nintendo.
In short, they use their phones to connect with friends, watch videos and play music.
This is an interesting trend. It indicates that teens are more dependent upon their smartphones, which is reasonable considering that they spend more online.
They also spend more time watching TV. Teens are now spending more time on TV per week than any other age group, except for children between the ages of 5 and 9.
There are many reasons that people watch TV. It's easier for them to control. They tend to stick with traditional media, despite having access to many digital options.
Another reason is that they have more options. Kids love to switch channels, so they'll often pick up whatever's on instead of sticking with one channel.
It's also just plain fun. Teenagers like being able to interact with characters on screen, whether it's talking to their favorite celebrities or exploring worlds where they can become heroes themselves.
Despite all of this, they are unhappy with the quality content they see. Common Sense Media surveyed 90% of parents to find that 90% would prefer their children watch less TV if it meant more quality shows. And two-thirds of parents would rather their kids play video games than watch TV.
This shouldn't come as too much of a surprise. This is not surprising considering that we know that obese kids are more likely those who watch TV more. Harvard University just published new research.
It found that each additional hour of TV viewing per day was associated with a 2.5-point increase in BMI among children aged 6 to 11.
It might be time that we think about ways to help our children move away from screens. Maybe we should start making sure they have healthier snacks and drinks available to them.
Maybe we should encourage them to take up sports. The latest figures show that physical activity levels are declining across all age groups. We must change this.
There are many things that we can do to improve the health of young people. Simply look at all the evidence.
Statistics
- and what they are traveling for, with 78% of respondents wanting to impact the community they visit positively.1 Eating & Shopping at Small businesses (americanexpress.com)
- 56% of respondents stated they held off on traveling for major entertainment events last year, but have plans to return to these events this year.1 (americanexpress.com)
- 55% of respondents agree they want to book a once-in-a-lifetime vacation in 2022. (americanexpress.com)
- OTC Medicine 57% Beauty & Personal Care 52% Vitamins & Dietary Supplements 51% Home & Kitchen 47% Top retailers where consumers are shopping in 1. (junglescout.com)
- As experts quabble over the official call, most consumers are already experiencing economic uncertainty: 52% say their household income is unstable, up 36% from three months ago, and 73% have either reduced or maintained their overall spending levels. (junglescout.com)
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Where Are Most Travelers Heading in Summer 2023 (and Why)?
Most travelers will travel to more affordable destinations in summer 2023 than they did last year. There are however some surprises.
The most popular destination in the summer of 2023 is Egypt, where tourism is booming. This could be due to its stunning scenery and rich cultural heritage.
Another surprise trend is that tourists are leaving Europe. While Europeans may be heading to Asia and North America, Americans will choose Canada and Mexico. These two countries are great for their natural beauty and value.
It's not all bad. Few surprises are found in regard to the most expensive locations on the planet. They are expected to stay the same.
While tourists spend more on average per day in these places, they continue to attract fewer vacationers overall.
According to predictions, Switzerland will see a drop in international tourists visiting the country by 2023. Partly, this is due to recent terror attacks that made it feel unsafe.
This is a big change compared to the past ten years. In 2003, Switzerland had an estimated 150 million international tourist arrivals.
Despite the fact that the Swiss government has been trying to reverse this trend for some time, it is unlikely that the country will recover unless there are significant changes.
They could, for example, encourage foreign workers to migrate instead of taking jobs from residents.
Or they could raise taxes on luxury items like private jets and yachts.
Oder they could reduce prices so that people can travel to Switzerland.
There are many ways to improve the situation.
Book now to take advantage the 2020 coronavirus crises and travel abroad if you have a goal.