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How Fashion Weeks Are Moving Into The Digital Age



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Fashion Weeks have always been an opportunity to showcase creativity and technological innovation. However, today's fashion weeks have shifted into the digital age, with editors and celebrities taking front row seats via video-call. Harpers Bazaar has recently written an article about this evolution.

This year's Spring/Summer 2020 season has been a pivotal year for fashion. It's evident that the industry is growing and changing. Some of the most important names in the industry will return for the Paris, London, and New York seasons. The China Fashion Summit was held in Beijing and focused on green consumption. Portugal Fashion was first ever held in London. The event also encouraged the participation of fashion courses and schools.

Since its beginning, Porto has been the heart and soul of Portugal Fashion. During this week, the Alfandega do Porto was the nerve center of the event, combining both indoor and outdoor venues to present the best in design and fashion. David Catalan a Riojano fashion designer, was one of the guests at the Alfandega da Porto. His Rioja in Spain is an extension of his work. He suggests monochromatic suits as well light tie-dyes and innovative materials.


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Portuguese fashion designers, including Ines Torcato and Maria Gambina, presented their collections for the 47th Portugal Fashion. Their "Streetwear", which featured unusual silhouettes and large shapes, was presented by the duo. Their collection was inspired from the post-covid age, which combines ethnic elements and new technologies.


Alexandra Moura previously showed her work at Milan Fashion Week. She participated in the event with a video projection. Her work was also featured at the Vogue Italia Live show and Vogue Italia Live. She returned to the event format again on Saturday at 12:30pm.

Sophia Kah, after a brief hiatus in the program for several years, has been relaunched by Portugal Fashion. This designer is gaining a large following on the London fashion scene with a new brand, a label, and a return of the Comporta style. One of her biggest fans is Florence Welch, who has worn her dresses for her mother's wedding and at her daughter's first birthday party.

The Spring/Summer 2021 season also saw the debut of a new event: the China Fashion Summit. The summit took place in the 751D PARK Fashion Cloister and was entitled "Building Sustainable Industry Chain." There, fashion leaders and experts from all over the world discussed the future of the fashion industry.


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Portugal Fashion International events are a great opportunity to support young fashion designers. These events are held in partnership by Vogue Italia & IFF. Through the REMIX contest, winners are given a chance to see their creations featured in the prestigious Italian magazine. As a result, the designers who take home the title go on to achieve greater success.

Portuguese brands like Estelita Mendonca, Luis Carvalho and Sofia Kah were also present at the festivities. They have two events scheduled at the Paris Fashion Week, one for the autumn/winter season and the other for the spring/summer 2021 season. Luis Carvalho's new summer collection features unusual details and is inspired from art deco styles of 1920s.


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FAQ

What's the impact of technology in the fashion industry? The answer is yes, there have been many changes.

We see a shift to digital shops from physical stores. eCommerce will also become more popular.

We are also seeing changes in the way shoppers interact with retailers. While they want to shop anywhere and anytime, they also want to feel special when they go to a store.

Retailers are adapting to new ways of engaging customers. They offer mobile payment options so that shoppers can shop while they browse. They also offer apps that let them discover new products before they enter the store.

Shoppers are also becoming more demanding. They no longer want to browse catalogs or visit websites. They want to be able to touch and feel things. Pop-up shops are being opened by retailers to allow shoppers to test out new products.


What are consumers buying post-pandemic in 2022?

Consumers will continue shopping for products that protect their health and improve their lives. This includes food items such as snacks, drinks, pet foods, and supplements.

They are also more likely to spend on their health insurance, which is projected to rise by 10% annually over the next ten years.

We expect the biggest shift to be in wellness and prevention. The majority of consumers will want to buy products that promote healthy lifestyles.

This means investing in products that help us sleep better or reduce stress levels and keep our skin and hair looking young.

Because of the pandemic, healthy living will be more important to shoppers. This will result in higher spending on preventative healthcare.


How does technology affect the fashion industry

Consumers are increasingly turning to technology to shop for clothes and other products. Smartphones and tablets are used to search through various stores and compare prices. This may involve using apps to scan products or get instant feedback from other shoppers.

This is especially true when you're looking for unusual or hard to find clothing. Online shopping has made it easy to find designer goods. You don't even need to visit physical stores in order to buy your favorite brands.


What changes will consumers' behavior be after COVID-19?

We all know that people are buying less right now. But it doesn't mean they won't want to spend money on themselves later.

You should go shopping now if you're planning to. You may even find yourself enjoying shopping more than ever before.

There might be fewer crowds at malls, but you still have access to many options. Just remember to stay safe and follow social distancing guidelines.

Also, remember to wash your hands regularly. This simple step can prevent the spread coronavirus.

Now that you've seen some trends shaping retail's future, let's take a closer look at what's happening.



Statistics

  • Nearly 30% of consumers have started their holiday shopping, though 55% say rising inflation has altered their gifting and spending plans for 2022. (junglescout.com)
  • 70% of parents surveyed agree that in 2022 they are planning to take their first international trip with their children since before the pandemic. (americanexpress.com)
  • 56% of respondents stated they held off on traveling for major entertainment events last year, but have plans to return to these events this year.1 (americanexpress.com)
  • and what they are traveling for, with 78% of respondents wanting to impact the community they visit positively.1 Eating & Shopping at Small businesses (americanexpress.com)
  • Just 5% of consumers expect to wait until December to begin shopping, while more than 70% said they'd start before Thanksgiving. (junglescout.com)



External Links

bbc.com


bloomberg.com


emarketer.com


statista.com




How To

What are the newest trends in the tourism industry?

There are many changes taking place in the tourism and travel industry. These industries are constantly changing thanks to innovation and more technology.

There are many options for people to travel more than ever before. There has been an increase in popularity of self-catering accommodation options. This allows travelers to choose where they will stay based upon what they are looking for.

People are choosing to book holiday vacations online, rather than wait until the last minute. They do so because they want to find the best prices and value for money when they book.

Flexible payment plans are available from many companies. These can be either monthly or yearly. Customers are able to save money as they plan their trip.

Sharing economy is another popular trend. In order to save money, people are renting out their spare bedrooms or cars to other people.

There are even apps like Airbnb that enable users to rent out their properties and homes to guests. These services allow people to save money and earn additional income.

The rise of social media platforms, such as Instagram, Facebook, and Twitter, has made it possible for travelers to make connections with local businesses, and even meet fellow travelers. This is making the whole travel experience much easier and more enjoyable.

These are just a few examples of the many innovations and changes happening in the industry. There are so many places and cultures that we can explore today.





 


How Fashion Weeks Are Moving Into The Digital Age