Digital lavender is a relaxing and peaceful color that can help to create a calm atmosphere. It is often associated creative thought and deep thought. It has been associated with health, well-being, and creativity.
Lavender has been a favorite color for many decades. However, it's also gender-inclusive, so it's a popular choice for retailers and brands that want to appeal to both sexes. It can also be used to complement other current colors.
It is now a popular color in the fashion industry and consumer electronics. WGSN Trend Forecasting has forecasted that it will be the Color of the YEAR for 2023. Its association to digital health and growing interest is wellbeing are two reasons why this prediction was made.
It is believed to also represent balance and calmness. It is a great complement to yellow and other trendy colors. It is also an important color in mood-boosting lighting. It can be used to create smart fitness products, digital therapies products, and wearables.
WGSN predicts that digital wellbeing will increase in popularity, with a focus on fitness and health. Consumers now place an emphasis on their physical and psychological health and seek positive and encouraging environments. Consequently, healing rituals and mindfulness are becoming more prevalent. Digital Lavender is predicted to rise in popularity.
According to WGSN Digital Lavender is a good fit for any product that will appeal customers. It's ideal for smart products that promote sleep, smart fitness, and other products that support training. It can also be used in home decor accessories to create a tranquil and peaceful atmosphere. It can be used to help consumers strike the right balance between nature and technology.
WGSN predicts Digital Lavender to expand into all categories of fashion products. By 2023, the hue will be seen across a wide range of industries, from interiors and fashion to consumer electronics.
WGSN has collaborated with color expert Coloro to identify this year's color trends. They took inspiration from Mercedes-Benz's "living creatures" vehicle. They also studied how the world reacts to uncertainty after a time of uncertainty. And how color plays a role in this. They predict that video games will become more popular, with low-impact circular sources gaining greater appeal.
Coloro and WGSN agree that Digital Lavender will continue to grow in importance. The color has a strong link to the health- and wellness industries and is a direct connection to the rise of the mental health movement. It has even been used in loungewear collections of brands like Lululemon or Pangaia.
In the future, the hue will be featured in a range of products, from virtual beauty filters and e-commerce sites to home decor accessories. It is also a great fit for tech elements like a TV with a VESA attachement.
FAQ
What will happen to consumer behavior after COVID-19 is over?
Everyone knows that people are purchasing less right this moment. This doesn't mean people won't want money to spend on themselves in future.
You should go shopping now if you're planning to. You might even find that shopping is more enjoyable than you thought.
There may be fewer people at malls but there are still many options. Keep safe and adhere to social distancing guidelines.
Make sure to wash your hands frequently. This simple action can prevent the spread o coronavirus.
Now that you have seen some trends that are shaping the future of retail, let's take an in-depth look at what's hot.
How does technology impact the fashion industry There are many changes.
We are witnessing a shift away physical stores to digital ones. And we see eCommerce become increasingly popular too.
We are also seeing changes in the way shoppers interact with retailers. While shoppers want to shop wherever they are, they still want to feel special when visiting a store.
Retailers are adapting and creating new ways for customers to interact with them. For example, they're offering mobile payment systems so shoppers can pay while browsing. Apps are also available that enable shoppers to search for new items in the store.
Shoppers are becoming more demanding. They want more than just to browse through websites or catalogs. They want the opportunity to actually experience products. Pop-up shops and events are held by retailers.
What will be the fashion industry's future by 2022
In 2022, we expect the fashion industry to continue its growth trajectory. As we have seen, the pace is changing rapidly.
Technology is disrupting everything from how we communicate to how we travel, from how we buy products to how we consume content.
It is only going to get faster. We predict artificial intelligence (AI), will be used for almost every aspect in life by 2022.
From personal assistants such Siri and Alexa to self driving cars and smart home systems, AI is changing everything. AI will revolutionize industries all over, including fashion. It will allow designers to create beautiful clothes by 3D printing and enable consumers to personalize their wardrobes online.
How does technology influence the fashion industry?
Today, consumers are turning to technology to shop and buy clothes. Smartphones and tablets are used to search through various stores and compare prices. Sometimes, they use apps to scan products and receive instant feedback from other shoppers.
This is especially true for people who are searching for rare or hard-to find clothing. The Internet is a great place for shopping designer goods. And thanks to online retailers, you no longer need to visit physical stores to purchase your favorite brands.
What do teenagers buy the most?
There is a lot of data about consumer trends. But none of this data can be used to make any decisions. We took a look at all the data. We wanted to find out which products and services teens bought. We then looked at the changes in these purchases over time.
The results surprised even us. The results showed that teens are quite frugal when shopping. They spend more on clothing than any other group apart from books. They also spend more money on technology than any other age.
Teens are also big spenders on mobile phones, computers, and tablets. These devices were used by more than 2 billion children between 13 and 17.
But what stands out is that while they might be spending a lot on electronics, they aren't spending much on apps. Apps are less than 1% in teen smartphone usage.
Most of them are now using smartphones to surf the Internet. They use Snapchat and Facebook. They use Facebook and Snapchat to play games on Xbox, PlayStation, Nintendo, and Nintendo.
They use their phones to communicate with friends, listen to music, and watch videos.
Now that's an interesting trend because it suggests that teens are increasingly relying on their mobiles, which makes sense given that they spend more time online.
They also spend more time viewing TV. Teens spend more time per week watching TV than any age apart from those between 5 and 9.
There are many reasons they turn to TV. It's easier for them to control. They prefer to use traditional media even though there are many digital options available.
Another reason is that they have more options. Children love to change channels so they will often switch channels.
It's simply fun. Teenagers love being able interact with characters onscreen, whether they're talking to their favourite celebrities or exploring new worlds where heroes can be found.
Despite all of this, they are unhappy with the quality content they see. Common Sense Media surveyed parents and found 90% said they would prefer that their kids watched less TV if it meant watching better shows. Two-thirds would prefer their kids to play videogames than watch TV, according to Common Sense Media.
This shouldn't surprise anyone. We know from experience that children who watch more TV are more likely than others to become obese. Harvard University just published new research.
It was discovered that watching TV for an additional hour per day is associated with a 2.5 point increase in the BMI of children aged 6-11.
Maybe it's high time that we start thinking about ways to get our kids off of screens. Maybe we should start making sure they have healthier snacks and drinks available to them.
Perhaps we should encourage them instead to engage in sports. The latest data shows that physical activity levels have declined across all age categories. We must change this.
Good news is that young people can make improvements to their health. Just look at the evidence.
What fashion trends are you anticipating for 2023?
The future is uncertain. There are two main trends in fashion that we can anticipate to continue. The rise of athleisure is one. Athleisure has already been embraced by yoga pants, sweatpants and shorts as well as tanks, sweatshirts, sweatshirts, and tanks.
These casual styles are not limited to clothing brands. It's also becoming more common for athletes to wear them. Athleisure clothes are becoming more fashionable among tennis stars, like Serena Williams who wore them while playing against Naomi Osaka.
Personalized products are another trend that will not stop. Nike, for example, has started making shoes that are specifically tailored to each individual's foot.
We'll see more wearable tech developments as technology improves. It's possible that the way we shop will change. We could see mobile apps that let us customize our outfits as self-service kiosks become more common.
Statistics
- The percentage of shoppers likely or somewhat likely to purchase top social platforms increased across the board in the third quarter of 2022 compared to the second, with TikTok seeing the largest jump. (junglescout.com)
- 70% of parents surveyed agree that in 2022 they are planning to take their first international trip with their children since before the pandemic. (americanexpress.com)
- and what they are traveling for, with 78% of respondents wanting to impact the community they visit positively.1 Eating & Shopping at Small businesses (americanexpress.com)
- As experts quabble over the official call, most consumers are already experiencing economic uncertainty: 52% say their household income is unstable, up 36% from three months ago, and 73% have either reduced or maintained their overall spending levels. (junglescout.com)
- 55% of respondents agree they want to book a once-in-a-lifetime vacation in 2022. (americanexpress.com)
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Where are Most Travelers Going in Summer 2023 (and why)?
In summer 2023, we expect most travelers to head for more affordable destinations than those who visited last year. There are some surprises.
Egypt is expected to be the most popular tourist destination for 2023. Its rich cultural heritage and beautiful scenery are likely to explain this popularity.
Another surprising trend is that visitors are moving away from Europe. While Europeans head to Asia, North America, Australia and other parts of the world, Americans opt for Canada and Mexico. These two countries offer great value for money and beautiful natural landscapes.
But it's not all bad news. The world's most expensive places are not surprising. We expect them to remain the same.
Although tourists tend to spend more in these areas on average each day, there are still fewer vacationers overall.
We expect that Switzerland will have fewer than 50 million international tourists by the summer 2023. Partly, this is due to recent terror attacks that made it feel unsafe.
This is quite a change from the past ten. It was home to an estimated 150 million tourists from around the world in 2003.
Even though the Swiss government has made great efforts to reverse this trend they may not be able to make the country recover without making changes.
For example, they might encourage foreign workers instead of taking away jobs from residents.
Or they could increase taxes on luxury goods such as yachts and private jets.
They might lower the price so people can travel to Switzerland.
There are many solutions to this problem.
So if your goal is to go abroad, take advantage of the 2020 coronavirus crisis and book now!