Victoria's Secret launched Happy Nation, a digital-only brand of underwear for teens earlier this year. The brand targets tweens aged 8-13 years. The brand's goal is to create a safe, non-judgmental community that encourages others to care about others and give back. Happy Nation will also feature family-friendly body care products, including swimwear and bras.
Happy Nation will activate on a popular youth gaming platform this summer. Three obstacle courses will be featured in the brand's virtual hub. They are designed to reflect Happy Nation’s core values. It will also be home to Undies for Everyone, a play-to donate partnership. Happy Nation will donate a pair of underwear for each obstacle course.
Happy Nation's general manager, Claudine Rankin, says that the brand was created in response to feedback from tweens and parents. Claudine Rankin notes that the brand was developed by experts from Victoria's Secret as well as SuperAwesome, which provides safe digital engagement for young people. She points out that the brand is inclusive and can be used by a wide range of tweens.
Victoria's Secret's turnaround initiative includes the Happy Nation branding. The #MeToo movement has led to a decline in revenues for the company. It has sought the advice of both external experts and internal specialists. It has also replaced its old, risky marketing campaigns with body-positive ad campaigns. It is also seeking philanthropic partnerships.
Happy Nation will also feature size-inclusive body care products, including underwear, bras, swimwear, and sweats. In the metaverse, the company will sponsor a "play-to-donate" activation later in summer. Happy Nation will also feature an online store. This is the first time that Victoria's Secret has created a line for tweens. Prices range from $5 to $30.
Happy Nation will also engage customers through social media. Victoria's Secret has a new way to connect with customers via social media. Happy Nation is not expected to have its own retail store. Happy Nation will open an online store, and will partner with other online companies to market the brand's products.
Happy Nation will also encourage a welcoming community for tweens. The brand is committed towards creating sustainable products. It also hopes to make products that are non-sexist and scale-inclusive. Its mission is to provide a safe and supportive environment for teens, so they can accept other people and not be judged. It will also support a variety of community-service projects to benefit children in crisis. SuperAwesome has also been partnered with the brand to create Color It You, an immersive game that focuses on Happy Nation values.
Victoria's Secret is excited about the Happy Nation brand. The brand is using the Happy Nation brand as a test bed for its new products. The company must prove that the niche it seeks is viable.
FAQ
What should consumers buy after a pandemic in 2022
Consumers will continue to buy products that help them live healthier lives and protect themselves from illness. This includes food items such as snacks, drinks, pet foods, and supplements.
They are also more likely to spend on their health insurance, which is projected to rise by 10% annually over the next ten years.
The biggest change we expect is an increased focus on wellness and prevention. The majority of consumers will want to buy products that promote healthy lifestyles.
This means we need to invest in products that make it easier to sleep, lessen stress, and keep our hair and skin looking young.
Due to the pandemic health will be more important than ever for shoppers. Therefore, there will be a greater need to spend on preventive healthcare.
How will the Fashion Industry change by 2022?
We expect fashion to continue its upward trajectory in 2022. The pace of change is picking up, as we've seen in recent years.
Technology is changing everything, from the way we communicate to how our travel and how we purchase products to how content is consumed.
It is only going to get faster. We predict that artificial intelligence will power nearly every aspect of human life by 2022.
Personal assistants like Siri and Alexa to self-driving vehicles and smart homes. AI will revolutionize industries all over, including fashion. It will enable designers to create beautiful clothes using 3D printing and allow consumers to customize their wardrobes online.
What are the emerging consumer trends in tourist?
You must be ahead of your competitors in every industry. This is the key to success. You will be behind if your thinking isn't about what consumers are doing now. It's vital to stay on top of emerging consumer trends.
The rise of social media is the most important trend impacting travel. Consumers share more information about where they go, what they do there, and what they feel about it. This is a sign that travelers are becoming more aware and vocal about the experiences they have at places they visit.
Twitter and Facebook let users share photos, videos and blogs with their friends. These social media platforms are helping to shape our knowledge of places. Social media allows us to make better travel decisions by connecting with locals, and learning more about their culture.
Another important change is the rapid growth of mobile tech. People are spending more time on smartphones and tablets than computers. ComScore says that smartphone penetration rose from 23 percent in 2011 up to 27 percent last. Mobile devices are changing how we interact and access information and giving us new ways to communicate. There are apps to help with everything from booking flights and ordering food to finding directions, watching movies and checking out weather forecasts.
The way we travel is also changing thanks to mobile technology. From our phones, we can make reservations at restaurants, view maps, read reviews and book hotels. We can check our emails while we wait in line for restaurants or museums and can even listen to music while driving. These changes have made it possible to travel smarter, faster and more efficiently.
Along with these two major shifts there are many smaller trends that influence travel. People use their smartphones to locate attractions, events and activities in their area. Foursquare and Yelp apps helped people plan trips based upon recommendations from their friends. These tools have the potential to revolutionize how we explore and experience cities.
Many companies are offering services that are specifically targeted at tourists. These companies offer customized tours as well as transportation, accommodations, or other amenities. They help visitors enjoy the city without the hassle of planning everything themselves.
You can see that there are many opportunities available for travel marketers to capitalise on the latest trends. But it takes smart marketing strategies to identify which ones apply to your business and which won't matter much when attracting customers.
Statistics
- and what they are traveling for, with 78% of respondents wanting to impact the community they visit positively.1 Eating & Shopping at Small businesses (americanexpress.com)
- OTC Medicine 57% Beauty & Personal Care 52% Vitamins & Dietary Supplements 51% Home & Kitchen 47% Top retailers where consumers are shopping in 1. (junglescout.com)
- While 19% of respondents state they didn't travel in the past two years, other families' favorite experiences included: domestic travel (19%), beach resorts (12%), road trips (11%), international travel (10%), staycations (7%), camping (6%), and more.1 (americanexpress.com)
- As experts quabble over the official call, most consumers are already experiencing economic uncertainty: 52% say their household income is unstable, up 36% from three months ago, and 73% have either reduced or maintained their overall spending levels. (junglescout.com)
- Nearly 30% of consumers have started their holiday shopping, though 55% say rising inflation has altered their gifting and spending plans for 2022. (junglescout.com)
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How To
Where are they going?
Tourists are traveling to places where they can connect with the local culture and find inspiration.
The world is shrinking. More people travel more frequently. Tourism is growing faster than any other industry. Retail is no longer the largest sector in tourism.
In an increasingly globalized environment, travel has become more accessible, safer, and easier than ever. However, there are still many areas for improvement.
Tourists seek out places that inspire, offer authentic cultural experiences, or create unforgettable memories.
They want to see new places, meet new friends, and experience something new.
When they go on vacation, they also need to feel safe. They want assurance that they will be safe returning home after being robbed or assaulted.
This isn't just about safety, though. Travelers also want to enjoy themselves while they're away. They are eager to discover new places, restaurants, sights, activities, and other attractions.
They seek to make friends along their journey and learn about the culture of the countries they visit.
These are also the reasons that tourists flock to major tourist attractions like Universal Studios Hollywood and SeaWorld Orlando.
These locations are very different from the typical hotel chain. These are destination resorts.
They offer guests amazing food and entertainment as well breathtaking views and unique experiences.
In theme parks, many of world's most popular hotels are found. These are some of the top 10 most sought-after destinations for international tourists.
Tokyo Disneyland, for example, is a popular tourist spot in Japan. It has been voted number 1 by TripAdvisor's Travellers Choice Awards every year since 2012.
According to National Geographic Society in 2019, Tokyo Disneyland was the best spot for families to visit.
It was ranked 3rd on their list of top 50 family-friendly places around the world.
Disneyland Paris was second. Universal Studios Hollywood was third.
If you're looking for a theme park destination, this might indicate where you should head next.