Chinese are health-conscious, and their brands should reflect this. This trend is similar in style to the West. Brands can take advantage of the pandemic in order to promote safety and health. Travel brands can speak to the safety of their travelers. Consumer goods companies can speak on the impact of their products on the environment, while educational institutions can talk about pastoral care.
Health-conscious consumers are more likely to buy from companies that care about their health.
Across the country, Chinese consumers are becoming health-conscious and more willing to pay more for high-quality products. As a result, the health and wellness market in China is poised to grow to more than $70 billion by 2020. Rising incomes and a growing middle and upper class are helping fuel this growth. Chinese urbanites are increasingly turning towards "all-natural", "sophisticated", and more expensive food products.
Chinese consumers are concerned about their personal and health well-being. Although there is a lot of eco-friendly products and services on the market, Chinese consumers must still consider the environmental impact of any products or services they buy. In China, water quality and access to clean water are top concerns, as are power plant and vehicular pollution. A survey of Chinese consumers found that over half said they are interested in "green" products. Therefore, products that address both environmental and human health issues will be well received by brands.
Fashion is influenced by Chinese culture
Chinese culture has a long history of fashion and clothing production, going back to prehistoric times. The earliest evidence for clothing production dates back to approximately 7,000 years. Archaeological finds from that period point out the use and modification of sewing and ornamentation. Fashion was elevated to a whole new level during the Warring States period. Different kinds of clothing could be worn to show a person’s state or position.
Chinese women started to embrace Western culture early in the twentieth century and sought equal rights with men. Gender inequality persisted, causing shame in women. Cultural magazines started to feature sections on costumes from other cultures. One such article, entitled "The Evolution of Women's Wear in China," critiques traditional female costume and advocates a feminine appearance. It emphasizes the curvy figure of a woman.
Brands can reach consumers directly through mobile payment platforms
For retailers and brands to connect with Chinese consumers, the rise of mobile payment services is an important part. More Chinese are turning to mobile payment platforms to pay their bills and shop. Nearly ninety percent use mobile payment platforms on a daily or weekly basis. 54.9 percent of Chinese customers use these services at least once per day. And 10.9 percent use them more than 10 times per day.
Mobile payment platforms allow brands to reach consumers directly via social media channels and mobile applications. WeChat is China's largest social media platform, with 1.26 million active users per month. WeChat Pay made mobile payments easy for its users. A China Development Research Center study found that almost 30% of smartphone users used mobile money services in 2015, with more than 80% growing since then. Many Chinese don't have a bank card so mobile payment platforms offer a way to get consumers directly.
Camping is a popular way for Chinese people to live.
China is starting to embrace camping. This is not only for backpackers. Young people want to be outdoors. While most are not mountaineers, they are looking for a relaxing and rejuvenating experience. China's campers love to spend time with their friends, and get closer to nature.
China offers many different natural landscapes and environments. China's growing popularity of camping reflects the country's shift towards more enjoyable experiences. Many brands have launched campaigns to capture this market. This new interest in camping is also affecting a wide range of industries.
Dairy milk has been a staple
Dairy milk has a long history in China. It was first consumed in China by nomadic farmers. It was later brought to the rest the country by the western powers. The geopolitical issues often overshadowed China's milk industry. In the early 20th century, theories of nutritional science promoted dairy as a way to improve the health of the Chinese people. Chinese consumers have the option to choose from many milk options today.
China has seen a rise in dairy product consumption over the past century. At the close of the 1990s, urban areas had seen a rapid rise in milk consumption. However, people living in rural areas of the country still drank very little milk. The state responded by introducing state-funded programs that help local dairy processors improve their efficiency and boost their overall development. China's milk culture was further influenced by western fast food outlets like McDonald's.
FAQ
What does technology do to the fashion industry?
Today's consumers are using technology to shop and to buy clothes. They can compare prices and browse through different stores using their tablets and smartphones. Sometimes they use apps to scan products for instant feedback.
This is especially true for people who are searching for rare or hard-to find clothing. The Internet is a great place for shopping designer goods. Online retailers make it easy to shop for your favourite brands without ever having to go to a physical store.
Will virtual experiences grow in the aftermath of the pandemics and other events?
The world we live in today is already more connected than at any other time in history. We communicate faster, share more information, and collaborate with others across borders.
Technology continues to advance, which will impact the way that we interact with each others and our environment.
Virtual reality (VR), is the next frontier of this evolution. Virtual worlds are revolutionizing the way we do business, learn and play, as well as how we explore.
VR is a promising option for consumers but there are concerns that it could be exploited by vulnerable users.
Experts warn that VR headsets could become another tool for cybercriminals to lure unsuspecting victims into scams and phishing attacks.
This means you should review the terms of service and privacy policies of any headset manufacturer before buying.
It is also important to make sure you choose a reliable company.
Read reviews online and ask family and friends to tell you what they think. There is a good chance that someone will try to sell you something. Make sure to look at independent websites that provide detailed reviews.
Many companies now include privacy policies and terms of service inside the packaging itself. It is easy to locate and review them.
Don't be afraid to contact the retailer if you are unhappy with your purchase.
What can consumers purchase post-pandemic?
Consumers will continue to purchase products that make them healthier and help protect against illness. This includes food products such as snacks, drinks and pet foods.
They also tend to spend more money on health insurance, which is expected to increase by 10% per year for the next decade.
We expect the biggest shift to be in wellness and prevention. The majority of consumers will want to buy products that promote healthy lifestyles.
This means investing in products that help us sleep better or reduce stress levels and keep our skin and hair looking young.
Shopping will spend more on preventative care because healthy living will be even more important in the face of the pandemic.
What will 2022 bring to the Fashion Industry?
We anticipate that the fashion industry will continue to grow in 2022. But as we've seen recently, the pace of change is accelerating.
Technology is changing everything: how we communicate, travel, buy products and consume content.
And it's only getting faster. We predict that artificial intelligence will power nearly every aspect of human life by 2022.
Personal assistants such as Siri and Alexa, to self-driving cars or smart homes. AI will revolutionize industries all over, including fashion. It will enable designers and consumers to design beautiful clothes through 3D printing.
How will COVID-19 affect consumer behaviour?
Everyone knows that people are purchasing less right this moment. But it doesn't mean they won't want to spend money on themselves later.
So if you plan on going shopping, now would be a good time to hit up your favorite stores. It is possible that you will find shopping enjoyable than ever.
Although there are less people in malls, you still have many options. Remember to be safe and follow the social distancing guidelines.
Don't forget your hands! This simple step can prevent the spread coronavirus.
Let's now take a closer look at the trends that are shaping retail's future.
Statistics
- 55% of respondents agree they want to book a once-in-a-lifetime vacation in 2022. (americanexpress.com)
- As experts quabble over the official call, most consumers are already experiencing economic uncertainty: 52% say their household income is unstable, up 36% from three months ago, and 73% have either reduced or maintained their overall spending levels. (junglescout.com)
- 56% of respondents stated they held off on traveling for major entertainment events last year, but have plans to return to these events this year.1 (americanexpress.com)
- The percentage of shoppers likely or somewhat likely to purchase top social platforms increased across the board in the third quarter of 2022 compared to the second, with TikTok seeing the largest jump. (junglescout.com)
- Nearly 30% of consumers have started their holiday shopping, though 55% say rising inflation has altered their gifting and spending plans for 2022. (junglescout.com)
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How To
What are examples of consumer trends?
Trends are predictable changes in consumption patterns.
While they can be unpredictable, trends tend to follow certain patterns. There are two types, cyclical trends and secular trends.
It is common for cycles to repeat itself over time. For example, we've had three decades of economic growth, meaning consumers generally spend more money each year. These cycles are often short-lived. For example, the recession caused a drop in spending over the past decade.
Secular trends are changes that take place over a longer time period and last long. These include technological advancements such as the internet or mobile phones. These trends are often driven in part by changing lifestyles and tastes. They do not always correlate with economic activity.
The biggest trend is the shift to online shopping. Consumers are shifting away from brick-and–mortar stores to buy goods online. Another trend is eCommerce. eCommerce has seen an increase in popularity and sales than physical retailing over the past few years.
Another important trend is the increase in social media usage. Social media is ubiquitous and is used worldwide by millions. Online platforms like Facebook, Twitter, Instagram, Pinterest, and Snapchat are widely used by consumers to share information, express opinions, and communicate with friends and family.
Wearable technology is another trend. Wearable technology such as smartwatches or fitness trackers, smart clothing or contact lenses, are all very common. Wearable tech devices enable us to measure our health and well-being, monitor our environment, and interact with the world.